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“The aim of marketing is to know and understand the customer so well the product or service fits him and… READ MORE
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Part 1.0: Selling isn’t ideal, but it is necessary sometimes. I need to address the subject of value today. More… READ MORE
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For a little while, the folks at BrandPerspectives.com had a great little blog on Branding. They haven’t posted to it… READ MORE
This month on BrandingWire, the team is focusing on auto dealerships – a topic likely to produce some funny posts… READ MORE
"People ask me what I do in the winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring."
~ Rogers Hornsby
A passionate baseball fan blog celebrating America's favorite pastime.
Brand Building and Online Marketing Blog 
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