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Problem: You have an established global brand but it is tied to a specific category. Your expansion plans require… READ MORE
Starbucks is constantly changing their coffee packaging line to keep things fresh (pun intended?) However the changes are not… READ MORE
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Here we go again. This week, another major consumer brand unveiled a new logo. This time around, it’s my beloved… READ MORE
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1. Bad Customer Service As a follow-up to my US air travel rants of yore, this piece by Joseph Jaffe… READ MORE
Great post by Lewis green over at BizSolutionsPlus on how great leadership can build great brands. Here’s a taste: You… READ MORE
"People ask me what I do in the winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring."
~ Rogers Hornsby
A passionate baseball fan blog celebrating America's favorite pastime.
Brand Building and Online Marketing Blog 
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