Brand Building and Online Marketing Blog

Category: strategery

October 4, 2010

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account planning, acts of rebellion, adaptation, social media, strategery, the great dumbing-down of America

My first full day as “good” Olivier.

Day One: Positivity has its rewards. My inventory of awesome in the last hour or so saw the following entries:… READ MORE
May 27, 2010

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business, buzz marketing, community, competitive edge, customer communities, customer experience, customer relationship, fresh ideas, fun with creativity, gaming, smart business, social media, social network, strategery

Do you know who the mayor of your business is?

Pop quiz: You own or manage a restaurant. A hotel. A coffee shop. A specialty goods store. A hot dog… READ MORE
June 15, 2009

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2009, account planning, brand ambassadors, brand elevation, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, communication, competitive edge, conversations, marketing communications, social media, social networking, strategery, twitter

Engagement Paradigm: Defining the value of “followers” on Twitter

I was chatting with PepsiCo.’s Bonin (@boughb) and Josh (@jkarpf) about engagement last week when it occurred to me that… READ MORE
July 31, 2008

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account planning, acts of rebellion, advertising, anthropology, brand consciousness, brand culture, brand planning, brand relevance, branding, brands, communication, community, cool factor, entertainment, free publicity, fun with creativity, guerilla marketing, horrible marketing, insanity, inspiration, market disruption, marketing communications, marketing ninjas, mental illness, movements, niche, pop culture, shock and awe, strategery, superbowl ads, trend spotting, trends, TV, user generating content, viral marketing, word of mouth, WTF

Viral Marketing Review: Design Patterns in Viral Marketing

Interesting (and entertaining) piece by Mike Laurie over at Ship’s Biscuit this month. Mike gives us a pretty complete list… READ MORE
July 2, 2008

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adaptation, advice, automotive, customer experience, design thinking, differentiation, efficiency, experience, fresh ideas, good advice, hybrid thinking, ideas, ideation, identity development, innovation, inspiration, purchasing triggers, purple cows, purpose, relevance, smart business, strategery, user experience, user interface, value proposition

I just wrote a genius post about the auto industry, but my computer ate it.

So instead, I will just post this haiku: GM US sales dropped 18% in june. Toyota US sales dropped 21% in June.… READ MORE
May 23, 2008

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politics, strategery, strategy

The Elephant’s great Kansas City shuffle

Without endorsing either of the three Presidential candidates in the US, and without suggesting any underhanded shenanigans, let me propose… READ MORE

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