Brand Building and Online Marketing Blog

Category: success

November 9, 2010

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success

Honda’s “Failure: The Secret To Success” project

In case you missed it last week, Gary Vaynerchuck, LearnVest CEO Alexa Von Tobel, “4-hour workweek” author Tim Ferriss, fellow… READ MORE
October 28, 2010

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account planning, acts of rebellion, adaptation, brand culture, brand insights, commitment, common sense, community, competence, evolution, excellence, expectations, fear, setting goals, smart business, Social Business, Social Communications, social media, strategy, success, the great dumbing-down of America, when things go wrong

The Psychology of Failure – Part 3: The Success Fallacy

We have heard it a thousand times in meetings, political speeches, at conferences and corporate feel-good events: “Failure is not… READ MORE
September 24, 2010

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acts of rebellion, motivation, setting goals, sport, success

Because we all need a little more win.

My last three posts have outlined problems and failures. I don’t know about you, but all that #fail is starting… READ MORE
July 24, 2010

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acts of rebellion, brandbuilder, success

The Psychology of Failure – Part 2: Leadership

“I will tell His Majesty what a king is. A king does not abide within his tent while his men… READ MORE
November 19, 2009

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2009, LikeMinds, Red Chair, smart business, social media, success

UK Businesses: Two events you want to add to your calendar right away

Conferences are great. You learn stuff, you meet people, you go back to work all jazzed up and energized… But… READ MORE
July 2, 2009

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adaptation, advice, being fearless, being the best, brand culture, brand planning, brand relevance, brand strategy, change, change agent, competitive edge, corporate culture, culture, design thinking, differentiation, discipline, discovery, efficiency, evolution, excellence, fresh ideas, hybrid thinking, ideation, IDEO, innovation, insight, inspiration, kicking ass, leadership, lessons, management lessons, market disruption, market research, Nike, opportunity, passion, perfectionism, performance, product design, product development, progress, relevance, routine, smart business, strategy, success, triathlon, vision

You are ALWAYS in Beta.

You’re always in beta. Always. If you think you aren’t, you’re already falling behind and bleeding relevance. What does being… READ MORE
May 8, 2009

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advice, being the best, success

On the substance of success

From Tim Coote‘s always brilliant and enjoyable blog: “When people ask me how do you make it in show business… READ MORE
March 31, 2009

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2009, account planning, adaptation, arrogance, bad management, bonehead moves, brand culture, brand erosion, brand insights, brand planning, brand relevance, brand strategy, brand valuation, brands, broken brand, bullshit, bureaucracy, business, clueless, collaboration, common sense, compensation, competition, corporate culture, customer relationship, denial, differentiation, efficiency, employee morale, expectations, growth, idiocracy, incompetence, innovation, leaders, leadership, management, management lessons, market disruption, mediocrity, nepotism, nonsense, opportunity, performance, poor leadership, product design, product development, promises, purpose, relevance, setting goals, steve jobs, success, T-shaped, tactics, team building, the death of a brand, the great dumbing-down of America, value proposition, vision, vs., when things go wrong, wisdom

Killing America’s brands, one lousy C.E.O. at a time.

How “Black Widow” C.E.O.s and Caretaker Managers are choking the life out of the world’s most profitable brands: Fellow brand… READ MORE
March 23, 2009

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brand ownership, brand you, business, success

microventures and global microbrands

I was driving back from the veterinarian’s office with Chico a couple of years ago, when the term “microventure” popped… READ MORE
February 25, 2009

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account planning, adaptation, advertising, agile creativity, being the best, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, business thinkers, common sense, competition, corporate culture, customer relationship, design thinking, fresh ideas, hybrid thinking, ideas, leadership, management, marketing, marketing communications, marketing leadership, marketing ninjas, promises, relationships, relevance, reputation management, smart business, social media, strategy, success

The Functions of a Marketing department

Via BrandXpress – Rob Engelman was recently asked what a Marketing Department should be responsible for. His answer came as… READ MORE
July 15, 2008

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adoption, advice, anthropology, being the best, brand consciousness, brand culture, brand relevance, brand strategy, brand valuation, building value, change agent, common sense, cool factor, customer communities, differentiation, fresh ideas, great ideas, happy customers, ideation, identity development, market disruption, market research, mentality, niche, opportunity, perception, pop culture, power brand, product development, product failure, product management, product release, purchasing triggers, reality, relevance, smart business, success, value proposition

Wagging the long tail: Gimmicks vs. Substance

(Corporate leaps of faith rock my world.) photo by toimaginetoo I like to go back to the archives every once… READ MORE
May 29, 2008

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being the best, success, talent, wisdom

On being the best.

From Tim Coote‘s always brilliant and enjoyable blog: “When people ask me how do you make it in show business… READ MORE
March 20, 2008

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apple, innovation, rant, solutions, success

Success: the hallowed anomaly

Excellent little opinion about success (among other things) over at Seen Creative: “You don’t have the skeleton key. There are… READ MORE
April 9, 2007

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agile creativity, arrogance, brands, relationships, routine, success

How routine kills brands.

“The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” – William Pollard.… READ MORE

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