Brand Building and Online Marketing Blog

Category: sustainability

September 15, 2008

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agile creativity, amatore, anthropology, brainstorm, brand insights, brand ownership, brand relevance, community, consumer questions, contributing, conversations, core77, culture, customer communities, Design Goodness, design thinking, engagement, environmental issues, fresh ideas, green branding, human interactions, hybrid thinking, ideas, ideation, imagineering, inner amateur, passion, passionate staffers, people power, product design, product development, smart business, social media, social network, society, solutions, sustainability

How “green” designers are leveraging the innovative power of engaged communities

“Over 50% of consumers want greener, more natural housing cleaners, but only 5% actually purchase this category of product.” –… READ MORE
June 5, 2008

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economics, environmental issues, sustainability, virtualization

The unexpected ecological impact of Second Life

Fascinating article by Rough Type’s Nicholas Carr on the energy requirements of Second Life. (Okay, so it’s 2 years old,… READ MORE
April 30, 2008

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change, innovation, ROI, sustainability, WOM

Some fine thinking from the 864.

Brains on Fire‘s Justine Foo (PhD) on the sustainability of value props, innovation, and the courage of looking beyond conventional… READ MORE

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Quote of the week

"People ask me what I do in the winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring."
~ Rogers Hornsby

Brand Building and Online Marketing Blog

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