BBH London reposted this
Meet ‘The Fruit Giant’ 🍎 Made from 105,000 individual pieces of fruit and veg, Tesco’s latest campaign landed on Piccadilly Lights and Printworks SkyLights in Manchester to announce the expansion of its Free Fruit & Veg for Schools programme from September. Storytelling brought to life in unexpected ways across the country. #TheArtofOutdoor // #SpacesintoPlaces // Printworks // Piccadilly Lights // Landsec // EssenceMediacom UK // BBH London // WPP Media // Tesco