Easol

Festivals stopped being “just a ticket” a long time ago. Flights, group trips, camping, outfits, afterparties, recovery brunches - for a lot of people, these weekends become the centerpiece of their year. That’s why the best festival brands are building for the entire experience: payment plans, packages, add-ons, upgrades, and seamless checkout flows that make it easier to say yes in the first place. https://lnkd.in/dKsuHp2U

Customer service is becoming one of the most important brand touchpoints in live experiences - especially as AI changes what fast, personalized support can actually look like. Easol's Founder & CEO Ben Simpson will be speaking at ON SALE GROUP's On Sale Live in London alongside Elaine Grant (Elaine Grant Consulting) and Leah Snook (TodayTix Group (TTG)) about how creators are turning support into a stronger communication, loyalty, and revenue channel. Very big thanks to Dawn Farrow for inviting us. If you’re in the area, come check it out → www.onsale.live

Your fan wants the ticket, but their bank account wants a payment plan. One in five consumers already use BNPL, so the question isn’t whether you should offer it, but rather how best to implement it. All the details are laid out in our latest report → https://lnkd.in/et8HKXVD

Support ticket, check with the team, reply, follow-up, resolve, repeat. 🔁 We've seen it time and time again: experience teams spend hours every day stuck in operational busy work answering the same questions, updating bookings, resending confirmations, and chasing details. We said: enough is enough. Teams should be spending that time building incredible experiences, not breaking their necks trying to get to inbox zero. Discover Easol AI Collaborators - your digital team of busy-work ninjas - here: https://easol.com/ai/

Kicking off in the bayou 🦞 Boils out at 3pm @ Miel Brewery & Taproom

How many tabs does your checkout flow actually require? We’re talking about users who scroll past something on Instagram in under 2 seconds - and then we expect them to juggle multiple tabs, wait on load times, and piece together a disjointed booking experience? The best creators aren’t doing that anymore. They’re keeping everything in one place that’s fully branded, seamless, and connected end-to-end — and seeing up to +30% higher site conversion because of it. Not breaking news: more tabs = more drop-off.

60% of festival-goers travel for events - and increasingly plan and pay months in advance. If your checkout isn’t built for that behavior... that's revenue left on the table. Our full article on how festivals are optimizing for payment plans in 2026 here: https://lnkd.in/et8HKXVD

Festival tickets aren’t impulse buys anymore - they’re flights, group plans, and full weekends. That’s why installment plans matter. Spread out the cost, reduce sticker shock, and drive up to 20% more sales. More on it here: https://lnkd.in/et8HKXVD

“Can I afford this?” has turned into “Can I pay this over time?” And brands have seen a revenue uptick of +5% simply by offering installment options at checkout. It’s an easy unlock for creators, and one that meets fans and guests exactly where they are. More here in The 2026 Festival Payments Playbook: https://lnkd.in/et8HKXVD