What makes a creative brief useful? The clarity it creates. Grayling’s Maury Postal joined Karen Doak on Okay, Actually to talk about why briefs are an essential part of the strategic process, what happens when documentation replaces direction and how alignment gives teams the confidence to make better decisions. Listen to the episode, The Brief Is the Work, below. https://lnkd.in/eMfk_uX2
If you’ve got half an hour to spare on your next walk, drive or, hopefully, air-conditioned evening, here’s an idea that’s been on my mind for years: Every project starts with a brief. Very few start with *alignment*. Karen Doak invited me onto "Okay, Actually" to talk about why those aren’t the same thing, why so many briefs become documentation instead of direction and how a good brief gives people the confidence to make better decisions. Karen has been a colleague, client and friend over the years, which made this conversation especially fun. Thanks for having me! Listen -> https://lnkd.in/dab_2cU8