TWC Group

Measuring the independent convenience channel has always been a challenge. But we believe we’ve built the most reflective market read in the industry. That’s because we’ve built it from the ground up, using retail EPOS data from a sample of 5000 stores, reflective of the independent wholesaler supplied c store market (geographically & by main symbol group / fascia). ➡️ SmartView Convenience key features: • Our sample is: reflective, stable, cleansed to industry standard product hierarchies • Extrapolated to the total independent convenience universe of c.32k stores • Account specific information for main fascias; plus a robust read of unaffiliated independents. • Performance data is also reported by 11 main GB regions. • We cover all categories sold through the channel (volume & value sales, distribution as well as other new reporting metrics) • Accessed through our market-leading, web-based reporting & analytics platform • Location-specific (individual store level) data available • We now offer SHOPPER DEMOGRAPHIC PROFILE data (WHO is shopping at each of 40,000 c-stores?) 📈 Whether you’re tracking distribution, benchmarking performance, tracking category or brand market shares, or identifying growth opportunities, SmartView Convenience gives you the clarity you need. Get in touch to book your personalised demo: https://lnkd.in/dcgYtERq #WholesaleInsight #ConvenienceData #FMCG #MarketIntelligence #Independents #MarketRead

We are absolutely delighted to welcome Rebecca Hay to TWC as our new Marketing Consultant 👏 As the only agency working exclusively in wholesale, our people are our biggest strength, and Rebecca brings a wealth of experience that will support our continued growth across the channel. With experience in the alcohol industry as well as new build homes, we look forward to Rebecca bringing her digital marketing skills into our world of data across the wholesale sector. When away from her laptop, Rebecca is either out running, trying the latest food spot, training for hyrox or chasing the sun ✈️ Welcome to the team, Rebecca! #NewStart #Wholesale #Insight #Team

Convenience channel categories performing better than the market👇 Latest data from SmartView Convenience shows that in the last 13 weeks up until 19 April, the following impulse categories are gaining value share: 🥤Soft drinks 🍫 Confectionary 🍿Crisps, snacks and nuts ...highlighting the channel’s important role in on-the-go snacks. Want to see the category data for yourselves, products in growth, and how your business can capitalise on trends? 📨 Get in touch today for your personalised demo of SmartView Convenience: https://lnkd.in/eyNw7EUY #Wholesale #Data #Convenience #Insight

As a proud data partner since 2020, we were delighted to attend this year’s CJ Lang & Son Limited/SPAR Scotland annual supplier briefing. CJ Lang release wholesale shipments data as well as retail epos data, with over 80 suppliers subscribing to SalesTrack via TWC Group’s SmartView digital reporting platform. We were also delighted to analyse sales performance data for the current partnership trial with Iceland as well as Spar’s Spin into Spring consumer Rewards programme. Well done to the three presenters for hosting a great event: Colin McLean, Josie C. and Sonya Harper. Tom Fender Tanya Pepin Sarah Coleman #Wholesale #Data #Partners

Months and months in the planning 📆 We are thrilled to start sharing early Channel Track findings with our valued clients. Channel Track is our new data, research and insight programme for measuring channel performance. 💳 We use 10 million consumers’ debit and credit card transactional spend data 🧾 Plus the first tranche of 70,000 UK consumer research surveys. The nation is being polled daily to understand food and drink purchasing behaviour. We had a great meeting yesterday with Caterforce Ltd, sharing initial findings with Gary Mullineux, Clare Greensmith and Lucy Boland PG Dip IDM. 📈 Our mission is to provide unique data to wholesalers, suppliers and operators, enabling the wholesale sector to be data led to grow sales...just like the retail mults. Watch this space! Tom Fender Sarah Coleman #Wholesale #Data #Insights

Caterfood Buying Group Meet the Buyer Event 🤝 Last night, our very own Sarah Coleman presented the CFBG wholesale shipments data platform, which we launched in partnership last year, giving suppliers access to group and member performance insights. We are looking forward to day two, meeting even more members and suppliers and chatting through the benefits of the platform. Tom Workman Philip Atyeo Tom Fender Morgan Apel-Leonard #IndustryInsights #Wholesale #Foodservice #FMCG

TWC Team Day 🌟 Last month, the whole TWC team came together for our quarterly review - a chance to step back from the day‑to‑day and look at what’s next for the wholesale channel. Commercial Director, Sarah Coleman, shared her plans for 26/27 with the team and Jayne Webb, Insight Director, updated everyone on our Insight Strategy. TWC remains the only agency working exclusively in the UK wholesale and associated route-to-market sub sectors. We have the strongest data and insight capability dedicated solely to the wholesale channel and it’s always good to pause, reflect and refocus on how we can keep adding value to the channel we know best. Find out more about how we can help your business: https://lnkd.in/ex8uTARd Tanya Pepin Tom Fender #Wholesale #Data #ConvenienceRetail #Foodservice #MarketInsights

☕ 🌟 A warm welcome to LIPTON Teas and Infusions who have joined our growing community of SmartView Convenience subscribers. We look forward to working with Robert Dickie, Trevor Quin and the wider team to help develop their convenience strategy.   SmartView Convenience is our market read for the independent convenience channel, combining robust retail epos data from c5000 indie and fascia c-stores across 11 regions in the UK.   SmartView Convenience also reports total category data for named fascia and symbol groups, as well as coverage of unaffiliated independents. Sales through independent c-stores still well exceed £30bn pa in GB, through 36,000 stores. 71% of all convenience stores are independent, a figure which hasn’t changed in almost a decade.   Looking to join our growing list of suppliers and wholesalers subscribing to the most robust and reflective market read for independent convenience stores? Explore more: https://lnkd.in/enwrX8KU   #Wholesale #MarketInsights #ConvenienceRetail #FMCG #Data

We’re looking forward to welcoming Sarah Coleman to present at our Meet the Buyer event next week. Sarah brings a wealth of experience across FMCG, retail and wholesale, with a career spanning leading insight agencies including Nielsen, Kantar, IGD and Lumina Intelligence, as well as client-side at Unilever. Now Commercial Director at The Whole Sale Company, Sarah combines deep industry knowledge with a strong understanding of data, insight and customer strategy, making her session one not to miss. We’re excited to hear her perspective on the evolving foodservice and wholesale landscape. Sarah Coleman #Caterfood #MeetTheBuyer #Foodservice #Wholesale #FMCG #IndustryInsights

🌟 We're heading to Liverpool tomorrow for the Sugro UK Trade Show. Sugro is an important event in the wholesale calendar, and we’re looking forward to connecting with members, suppliers and partners across the group. With our exclusive focus on the wholesale channel, we’re always keen to hear what’s happening on the ground and share how our data and insight solutions can support growth across the channel. 👏 If you’re attending, come and say hello, we’d love to chat. You can find us in Hall A, Stand1. #Wholesale #Data #TradeShow