Tom Ravenhill

Tom Ravenhill

London, England, United Kingdom
21K followers 500+ connections

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About

"𝑩𝒓𝒂𝒏𝒅-𝒔𝒊𝒅𝒆, 𝒉𝒖𝒎𝒂𝒏𝒊𝒛𝒆𝒅 𝒔𝒑𝒐𝒓𝒕𝒔 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈…

Articles by Tom

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Activity

21K followers

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Experience

  • Keith Prowse Graphic

    Keith Prowse

    London

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    London

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    Birmingham, England, United Kingdom

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    London

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    Vancouver, British Columbia, Canada

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    Vancouver, British Columbia, Canada

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    Vancouver, British Columbia, Canada

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    Vancouver, British Columbia, Canada

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    Birmingham, United Kingdom

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    Birmingham, United Kingdom

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    Hilton Head Island, South Carolina, United States

Education

  • University of Birmingham Graphic

    University of Birmingham

    First Class Honours with Industrial Placement

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    Activities and Societies: Soccer Society, Golf Society, Entrepreneur Society, Student Ambassador, Course Representative.

    Tom graduated with a First Class B.A (Hons) Sports Business Management degree from his hometown University of Birmingham, England. The classification awarded for this program places Tom in the top one or two percent of graduates in the U.K.

    - A four-year business marketing management degree, specialising within the sports industry.

    - Research Project/ Dissertation Topic: Marketing within the Sports Supplementation arena: A case study of the ‘pre-workout’ supplement…

    Tom graduated with a First Class B.A (Hons) Sports Business Management degree from his hometown University of Birmingham, England. The classification awarded for this program places Tom in the top one or two percent of graduates in the U.K.

    - A four-year business marketing management degree, specialising within the sports industry.

    - Research Project/ Dissertation Topic: Marketing within the Sports Supplementation arena: A case study of the ‘pre-workout’ supplement category.

    - Year-long Fitness and Recreation Internship in the United States.

    - Attained a guest lecturer position regarding Sports Supplementation and Nutrition for around 70 first-year students - February 2015.

    - Modules include: Marketing For Services; International Marketing; Managing Activities And People; Health & Fitness Studies; Sports Nutrition; Business Economics; Finance For Managers;
    Human Resource Planning; Applied Marketing Research; Operational Sports Management.

Licenses & Certifications

Volunteer Experience

  • Challenger Sports Graphic

    Soccer Coach/ Soccer Camp Director

    Challenger Sports

    - 4 months

    Children

    - Being a confident, responsible role model for American children & teenagers whilst teaching them the game of football in a fun, safe environment.

    - Living, working and driving around the North East of America for 3 months.

    - Supervising and leading other Challenger coaches, as well as local American coaches.

    - Liasing with various parents, soccer associations and team managers.

Publications

  • Press release; Keith Prowse unveils HerStory at Tennis - An industry-first premium hospitality experience to empower women in sport and business

    Keith Prowse Hospitality

    Sally Bolton OBE, Chief Executive of the All England Club, commented: “During our four-decade long partnership, Keith Prowse have consistently been able to adapt their offering in line with the evolving market. The significant growth in interest in women's sport, both in participation and particularly in spectatorship, is something we at the All England Club welcome wholeheartedly. Keith Prowse have responded to that demand through the creation of the ‘HerStory’ experience, and we are looking…

    Sally Bolton OBE, Chief Executive of the All England Club, commented: “During our four-decade long partnership, Keith Prowse have consistently been able to adapt their offering in line with the evolving market. The significant growth in interest in women's sport, both in participation and particularly in spectatorship, is something we at the All England Club welcome wholeheartedly. Keith Prowse have responded to that demand through the creation of the ‘HerStory’ experience, and we are looking forward to playing our part in elevating the voices of women in sport, business and culture through hosting an edition of ‘HerStory’ at Wimbledon.”

    See publication

  • Beyond The Game; How lifestyle trends and generational dynamics are reframing the experience economy

    Keith Prowse Hospitality

    An industry-leading insights paper, exploring the potential impact for the hospitality and experience sector as women’s sport reaches new heights and eSports attract some of the biggest prize-pots.

    Other authors
    See publication

  • Global Hospitality Market To More Than Double by 2028

    Keith Prowse Hospitality

    A thought-leadership piece around the state of the global hospitality market, and where it is expected to grow within the next five years - written to support my press release announcing that Keith Prowse had sold out of Wimbledon 2023 hospitality packages, the earliest on record.

    See publication

  • Vancouver Whitecaps Use Art, and Beer, to Give Back During Covid-19

    The Clio Awards/ Muse by Clio

    Vancouver Whitecaps FC announces their collaboration with official beer partner Phillips Brewing & Malting Co. to create Village Hero, a limited-edition craft beer that pays homage to our frontline heroes. One hundred per cent of the proceeds from every beer sold will be donated to the Greater Vancouver Food Bank.

    Other authors
    See publication

  • The Centrality of Digital Marketing in Sports

    LinkedIn/ Alexandra Reyes

    Tom Ravenhill, a Marketing Strategist for the Vancouver Whitecaps, brought up a significant role that digital marketing can be used for by sports teams, one that transcends sports themselves while still using them as an avenue:

    "The most crucial aspect of any sports team's digital marketing strategy, for me, is social cause - now more than ever! Sports truly does transcend the field, and brings people together like nothing else - so how can you utilize that [influence] for the good of…

    Tom Ravenhill, a Marketing Strategist for the Vancouver Whitecaps, brought up a significant role that digital marketing can be used for by sports teams, one that transcends sports themselves while still using them as an avenue:

    "The most crucial aspect of any sports team's digital marketing strategy, for me, is social cause - now more than ever! Sports truly does transcend the field, and brings people together like nothing else - so how can you utilize that [influence] for the good of your local/wider community?

    The greatest example of this for me is AS Roma using their highly engaged social media posts announcing new players as a vehicle to help find missing people around the world - they understand that their brand and platform can be used for so much more than football…”

    Other authors
    See publication

  • Industry Insider with Behind Sport

    Behind Sport

    An industry insider piece, looking behind the scenes within the international sports business landscape!

    Other authors
    See publication

  • Canadian Permanent Residency; The Ultimate Quest

    The Source

    This is an article that I wrote about why one may go through the arduous task of applying for Canadian Permanent Residency - many people are in recent years, as Canada's international appeal grows within an arguably turbulent worldwide economic and political environment.

    The Source is a publication that is distributed all around the Lower Mainland within British Columbia, Canada, which serves as my first published work within North America. I actually achieved Permanent Residency a few…

    This is an article that I wrote about why one may go through the arduous task of applying for Canadian Permanent Residency - many people are in recent years, as Canada's international appeal grows within an arguably turbulent worldwide economic and political environment.

    The Source is a publication that is distributed all around the Lower Mainland within British Columbia, Canada, which serves as my first published work within North America. I actually achieved Permanent Residency a few days before going to print, and thus I was invited to write a follow up piece regarding my stance 'Post-PR.'

    See publication

Projects

  • Six Second Ads

    - Present

    Six Second Ads are the future of advertising, period. Their to-the-point, non-disruptive and entertaining nature solidifies 6SAs stance as your primary weapon in the war against perennially dipping attention spans, a term I like to call ‘anti-advertising’ as well as a digital landscape that is becoming busier by the day. The sheer calibre of the narrative that you can weave inside just six seconds always astounds me. With logo recognition throughout, ensure that your 6SAs are conversational and…

    Six Second Ads are the future of advertising, period. Their to-the-point, non-disruptive and entertaining nature solidifies 6SAs stance as your primary weapon in the war against perennially dipping attention spans, a term I like to call ‘anti-advertising’ as well as a digital landscape that is becoming busier by the day. The sheer calibre of the narrative that you can weave inside just six seconds always astounds me. With logo recognition throughout, ensure that your 6SAs are conversational and HUMAN by their very nature - the verbiage should literally be something that you would text to your friend, and supported/ given context via the caption in the feed. Through 6SAs thus far, I have delivered a 66% uptick in click-through versus still creative - and thus, a new preferred ad format at my company was born!

    See project

Languages

  • English

    Native or bilingual proficiency

Organizations

  • Hult International Business School

    Guest speaker/ Panellist

    - Present

  • Loyola Marymount University - College of Business Administration

    Guest speaker/ Panellist

    - Present

  • Simon Fraser University - Student Marketing Association

    Guest speaker/ Panellist

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