Yvonne Jokogbola

Black woman-led skincare brand Topicals has closed another round of funding, per an exclusive report from The Business of Fashion. Full story: https://lnkd.in/dTdpdSZS #afrotech

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A practical guide to the top MarTech tools African marketers need in 2026 to streamline marketing, automate workflows, and optimise campaign performance.

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Africa’s fashion scene is entering a new era, one shaped by intention, technology, and a rising generation that knows exactly what they want. The brands that thrive in 2026 won’t just follow trends; they’ll understand people, culture, and the real shifts happening on the continent. The future is smarter, more meaningful and African fashion is right at the center of it.

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#BizTrends2026: "For fashion executives across Africa, the message is clear: retail is moving from a tool-based approach to an ecosystem where AI is the infrastructure," writes James Townsend, CEO of Pattern, a retail technology company. https://lnkd.in/dkYxn2wG

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mediaReach OMD’s TopTrends 2026 once again set the tone for early year strategic thinking, convening business leaders, marketers and decision makers to interrogate the real forces reshaping markets, consumer behaviour and competitive advantage in Nigeria. Now in its fifth year, the hybrid forum went beyond trend watching, offering actionable intelligence on loyalty, experience and execution discipline, with insights from Stephen Oluwatoyin ONAIVI, frpa and Uchenna Uzor reinforcing why strategy grounded in data, adaptability and consumer reality will define winners in 2026. More here: https://bit.ly/4a6Vxop

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Every year, beauty brands pour millions into the African market and quietly disappear. They enter the African beauty market with a great product and the wrong brand strategy. They get the formula right and miss everything else. The brand positioning, the African consumer behaviour, the distribution landscape, the cultural nuance that transforms a cosmetics brand from visible to obsessed over. That is the gap Scrutiney was built to close. For 8 years, we have been the African beauty brand consultancy working at the intersection of beauty market intelligence and world-class brand strategy, helping local and international skincare brands, cosmetics brands, and beauty founders enter, scale, and dominate one of the fastest-growing beauty industries in the world. We have trained over 2,100 business owners globally, worked with beauty brands valued at $60M, and delivered an average beauty brand revenue growth of 450% for clients who trusted us with their brand strategy. From brand identity and packaging design to African market entry strategy, beauty marketing, influencer campaigns, digital advertising, and full-scale brand consultancy, every service we build is designed around one outcome: a beauty brand people cannot stop talking about. Insightful. Standout. High-spirited. That is how we work. That is what we build. If you are a local or international beauty brand ready to enter, scale, and dominate the African beauty market, you are exactly who this page is for. #BeautyBrandStrategy #BeautyBrandConsultancy #AfricanBeautyMarket #BeautyFounder #AfricanConsumer #Scrutiney

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