Members' Research Service By / July 12, 2023

Revision of EU marketing standards for certain ‘breakfast’ directives [EU Legislation in Progress]

First introduced in the early days of the common agricultural policy, the European Union (EU) marketing standards are based on the so-called common market organisations (CMOs) .

© feirlight / Adobe Stock

Written by Ivana Katsarova (4th edition, updated on 25.11.2024).

EU food markets have evolved significantly over time, driven by innovation and changes in consumer demand and expectations. Taking this shift into account, on 21 April 2023 the European Commission proposed to update some of the rules governing a set of directives on food products – the ‘breakfast’ directives. Changes include introducing stricter origin labelling for honey, increasing the fruit content in jams, reducing sugar in fruit juice and clearing the way for the production of lactose-free evaporated milk.

Following the vote on the report by the Committee on Environment, Public Health and Food Safety, Parliament adopted its position on 12 December 2023. Strengthening the Commission’s text, the plenary approved measures to protect consumers and beekeepers from adulterated honey and to facilitate informed consumer choices through increased transparency. The text was approved formally by Parliament and the Council in April 2024 and it entered into force on 13 June 2024. EU countries will have to apply the new rules from 14 June 2026.

Complete version

Proposal for a directive of the European Parliament and the Council amending Council Directives 2001/110/EC relating to honey, 2001/112/EC relating to fruit juices and certain similar products intended for human consumption, 2001/113/EC relating to fruit jams, jellies and marmalades and sweetened chestnut purée intended for human consumption, and 2001/114/EC relating to certain partly or wholly dehydrated preserved milk for human consumption
Committee responsible:Environment, Public Health and Food Safety (ENVI)COM(2023) 0201
21.04.2023
Rapporteur:Alexander BERNHUBER (EPP-AU)2023/0105(COD)
Shadow rapporteurs:Günther Sidl (S&D, Austria)
Pascal Canfin (Renew, France)
Manuela Ripa (Greens/EFA, Germany)
Alexandr Vondra (ECR, Czechia)
Gianna Gancia (ID, Italy)
Anja Hazekamp (GUE, Netherlands)
Ordinary legislative
procedure (COD)
(Parliament and Council
on equal footing –
formerly ‘co-decision’)
Procedure completed:Directive (EU) 2024/1438
OJ L, 2024/1438, 24.5.2024

Stage: procedure completed
Honey, beehives and beekeepers in the EU
Honey, beehives and beekeepers in the EU

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