***
I know times are tough, writers are on strike (still?) and technology is bent on skipping commercials. But, advertisers need to step up out of their slumps and get back to diversifying better than I do in certain areas. In short, commercials, lately, are plaaaaayed out! They’re tired. They’re annoyingly repetitive at every commercial break!
Considering how few ads feature products other than experimental drugs with countless side effects, I should be grateful. But, I’m not. Few ads are entertaining and/or helpful sales tools. Actually, I don’t think any commercials other than pizza and iced coffee ads have any effect on me. Taco Bell ads are usually gross, getting closeups of people’s nose hairs as they bite oozing foods. Arby’s ads are about as dry as their roast-beef sandwiches without a heap of sauce (and not that horrid horseradish they give away). I could go on…but I won’t.
What sparked this post was the repetition of allergy relief ads. These companies used to put out at least two or three variations of the same sales pitches. Instead, now, I see the same one, over and over and over…and over and over and over again. It’s insane. You’re making me hate Christmas music, you damn “most wonderful time of the year” crap-shooters! And, I am extremely sick of seeing the older scooter rider who can’t keep his hand to himself before touching the token gay Asian man’s dog. I’m sick of it!
And, please replace the flip-phone group of young women who have horrid hairstyles and taste in jewelry, as you get extreme closeups and play chilling music. While you’re at it, hand a bomb to the guy in the pink suit who flaunts his accent and jumps out from behind a dummy made of ropes. If you don’t, I will destroy him. That ad, anyway…unless you have something better than cut-rate protection to stop mayhem, like me. [See what I did there?]
Don’t get me started on World Cup 2023 ads. You don’t want to stoke my current anger for Megan Rapinoe and her extremely, obnoxiously overplayed ad for some cellphone with amazing selfie-taking powers. Can we see her on the treadmill, one more time? I didn’t know she used a treadmill. Let’s roll the treadmill footage, again. Can she score her only penalty kick at the most crucial moment? Nope. Enjoy retirement! Say hi to the girlfriend for me. [Pardon my bitter tone, but excessive advertising and lacking performance…just…feel…wrong.]
EHem.
Rant complete.
Carry on…making a variety of ads, not replaying one every ten minutes!! Broadcast TV is not YouTube. Not everyone has DVRs and cable TV with skipping technology. [I’m a TV dinosaur from the Jurassic period.]