Betty is officially in winter prep mode for our product relaunch—aka the big glow-up. We’re rolling out 46 new products across 10 collections, and yeah… it’s kind of a big deal. What’s new? Consistent sizing across cycling, triathlon, and run apparel, updated fits, premium Italian UPF fabrics, refined design details, and—because we know you—more pockets. Train hard. Style harder.
new arrivals.
BDlab Sportswear is premium apparel that blurs the lines between work, working out + all the moments in between. A modern capsule wardrobe thoughtfully built with recycled fabrics, beautifully crafted in NYC. Timeless silhouettes that flatter + serve as a foundation in every womens closet. Pair with items you already own and up your daily style.
what we wear when we're not sweating.
read betty's latest diary entries.
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Read more: H2O AUDIO AND BETTY DESIGNS DROP HEADPHONES BUILT FOR BADASS TRAINING SESSIONS
H2O AUDIO AND BETTY DESIGNS DROP HEADPHONES BUILT FOR BADASS TRAINING SESSIONS
SAN DIEGO /ENDURANCE SPORTSWIRE/ — H2O Audio and Betty Designs are cranking up the volume on women’s training with a fearless new collaboration bui...Read more -
Read more: THE BETTY SQUAD RACING TEAM FEATURED ON SLOWTWITCH
THE BETTY SQUAD RACING TEAM FEATURED ON SLOWTWITCH
Back from the Big Island and special thanks to Slowtwitch for featuring the Betty Squad Racing Team. Read the full story here.Read more -
Read more: KRISTIN CHATS ALL THINGS DESIGN ON THE CULTURE EDIT PODCAST
KRISTIN CHATS ALL THINGS DESIGN ON THE CULTURE EDIT PODCAST
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