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Rob Price's Facebook tried to turn a ban of far-right figures into a PR opportunity, but it backfired describes how, after ignoring hate speech from the likes of Alex Jones, Milo Yiannopoulos, Louis Farrakhan, and the conspiracy site Infowars for years, Facebook's desperation for good PR turned banning them into a trainwreck:
"Thursday's incident raises the question of why, if Facebook believed the targeted figures were promoting "hate and violence," it took the time to organize a public relations opportunity around the bans - rather than taking action immediately.
On previous enforcement actions, Facebook hasn't made advance announcements or briefed journalists - it has just taken action. For example, when it banned far-right group the Proud Boys last year, it didn't say anything about it until Business Insider noticed the bans coming into effect and reached out to its press team for comment.
And in this instance, by timing the embargo for before many of the bans came into effect, Facebook gave the toxic figures it was targeting time to respond and try to mitigate the damage."
May 2, 2019, 11:37:10 PM
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