Success stories

New entrepreneur:
Dejan Nina (Albania)
Age: 24
Company name: N/A (Start-up)
Sector of activity: IT, office and communication equipment, services and supplies

Host entrepreneur:
Margherita Liuzzi (Italy)
Age: 55
Company name: Over Party (20 years of experience)
Sector of activity: Music, theater, events and related cultural and entertainment services

Dejan, a motivated entrepreneur eager to specialize in digital marketing for SMEs, joined the Erasmus for Young Entrepreneurs programme to gain practical experience in strategy design and implementation. He was hosted by Margherita Liuzzi, an Italian entrepreneur with extensive experience in the party supply and events sector who sought to strengthen her business’s online presence and adopt new digital tools. Their collaboration was built around combining Dejan’s fresh perspective and technical skills, with Margherita’s deep knowledge of her local customer base. Together they aimed to bridge the gap between traditional small business practices and modern performance-driven digital marketing.

Over the two-month exchange, Dejan and Margherita worked closely to design and test tailored digital strategies. The first month focused on auditing existing digital assets, defining goals and developing a content calendar alongside SEO improvements. A pilot social media campaign was launched to measure engagement. In the second month, they analyzed results, identified improvement areas and launched a refined campaign, incorporating lessons learned. Dejan created reusable templates for content reporting and campaign briefs, ensuring that Margherita could continue independently. In parallel, Margherita provided mentoring sessions on customer engagement and business operations, enriching Dejan’s understanding of how digital efforts connect with real-world sales and customer relations.

For Dejan, the exchange offered valuable hands-on experience in implementing digital marketing strategies within a real business context. He sharpened his skills in SEO campaign planning and performance monitoring, while building a strong portfolio of applied case studies. The collaboration also improved his communication and client management skills, preparing him to support other SMEs in the future. For Margherita, the partnership brought measurable improvements to her online visibility and customer engagement. She gained practical tools and knowledge to sustain digital campaigns beyond the programme, including templates and reporting systems to track results effectively. By integrating these methods into her business, she established a foundation for long-term digital growth and discovered cost-effective strategies suitable for her sector.

For more information, please contact the local contact points involved in the exchange:

New entrepreneur's contact point:
Noa Sh.A (Tiranë, Albania)

Host entrepreneur's contact point:
UNISCO Network per lo Sviluppo Locale (Bari, Italy)

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