Meetup #13 is kindly sponsored by Amplitude
Speakers
Alexandra Noble
Digital Optimisation & CRO Specialist at Heathrow
"Cleared for take-off: Building Heathrow’s testing culture"
In this session, Alex will share how Heathrow has built a culture of experimentation across its digital estate, alongside her own journey and growth within the field. From tackling low testing adoption and stakeholder engagement challenges to establishing a more structured, data-driven approach, she’ll explore how experimentation has shaped decision-making, reduced risk and delivered measurable business impact across the organisation.
TBC
TBC
TBC
Schedule
6:00 pm
Welcome drinks, pizza and networking
6:30 pm
Introductions
6:40 pm
Alexandra Noble
"Cleared for take-off: Building Heathrow’s testing culture"
7:10 PM
Short Break
7:30 PM
Speaker 2
TBC
8:00 PM
More Networking
8:30 PM
Official end (move to a local pub!)
Location
One Avenue Group Farringdon: 16 St John's Ln, London EC1M 4BS
Our Sponsor for meet-up #13
From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Find out more.
Meetup #13 is supporting
Experimentation London #13 is supporting The Ollie Foundation.
The Ollie Foundation's vision is to create empowered communities founded on compassionate awareness, hope and connection, strengthening support so individuals feel that suicide is not their only option.
Their mission is to help prevent suicide, with a particular focus on young people, by empowering individuals and communities with the skills, confidence, and understanding needed to be able to recognise distress and provide effective support to those in crisis.
100% of ticket proceeds from Experimentation London #13 will go to the charity.
To maximise the impact of every ticket purchased, Creative CX will also match all donations, doubling the total contribution to The Ollie Foundation.
The Ollie Foundation's vision is to create empowered communities founded on compassionate awareness, hope and connection, strengthening support so individuals feel that suicide is not their only option.
Their mission is to help prevent suicide, with a particular focus on young people, by empowering individuals and communities with the skills, confidence, and understanding needed to be able to recognise distress and provide effective support to those in crisis.
100% of ticket proceeds from Experimentation London #13 will go to the charity.
To maximise the impact of every ticket purchased, Creative CX will also match all donations, doubling the total contribution to The Ollie Foundation.
What we’re about
Welcome to the UK’s leading Experimentation Meetup group!
If you're passionate about establishing and scaling experimentation to improve customer experiences and drive business growth, this is the ultimate community for you. Our group brings together the brightest minds in experimentation, offering unparalleled opportunities to learn, share, and grow.
We host regular meetup events (once every 2 months) where the community gets together to share their experiences, challenges, and ideas.
Our Meet-ups are perfect for anyone who is working in and/or passionate about:
- Product Experimentation
- A/B Testing
- Conversion Rate Optimisation
- Product Led Growth
- Customer Experience Optimisation
- Designing for Impact and Outcomes
- Personalisation
- Data Science
If you're passionate about establishing and scaling experimentation to improve customer experiences and drive business growth, this is the ultimate community for you. Our group brings together the brightest minds in experimentation, offering unparalleled opportunities to learn, share, and grow.
We host regular meetup events (once every 2 months) where the community gets together to share their experiences, challenges, and ideas.
Our Meet-ups are perfect for anyone who is working in and/or passionate about:
- Product Experimentation
- A/B Testing
- Conversion Rate Optimisation
- Product Led Growth
- Customer Experience Optimisation
- Designing for Impact and Outcomes
- Personalisation
- Data Science
Event Guidelines
No Sales Pitches:
Our group is a space for genuine connections and learning. Tell stories.
Respect and Open-Mindedness:
Embrace diversity, treat everyone with respect, and value different perspectives.
Community Spirit:
Engage positively to build a supportive and collaborative community.
Our group is a space for genuine connections and learning. Tell stories.
Respect and Open-Mindedness:
Embrace diversity, treat everyone with respect, and value different perspectives.
Community Spirit:
Engage positively to build a supportive and collaborative community.
Save the date
Meet-up dates for 2026:
21st January
18th March
20th May
29th July
16th September
25th November - Sign up now!
21st January
18th March
20th May
29th July
Background Story & The Team
Mark, Chris, and the Creative CX team are passionate experimenters who love discussing Experimentation, UX, Growth and Data. While large conferences like Experimentation Elite (UK), Conversion Hotel (Netherlands), and Experimentation Island (US) exist, we saw a need for a regular London meet-up. That’s why we launched Experimentation London, hosting our first event on September 18th, 2024.
Mark Pybus
Host & Organiser
Chris Gibbins
Host & Organiser
Marcella Sullivan
Host & Organiser
Abi Aldred
Host & Organiser
Previous meet-ups
Experimentation London Meet-up #12
Date: Wednesday 29th July
Speaker 1: Emma Travis, Director of Research @ Speero
Speaker 2: Divya Isaiah, Head of Experimentation, Anusua Singh Roy, Lead Statistician, and Josh Bligh, Senior Data Analyst all @ the BBC.
Sponsor: Confidence by Spotify
Sponsor: Confidence by Spotify
Experimentation London Meet-up #11
Date: Wednesday 20th May
Speaker 1: Paula Sappington, Sr. Director, Experience Design Research @ Hilton
Speaker 2: Joseph Vinson, Product Manager @ easyJet Holidays
Sponsor: Conductrics
Sponsor: Conductrics
Experimentation London Meet-up #10
Date: Wednesday 18th March
Speaker 1: Marcella Sullivan, Strategy Consultant @Creative CX
Speaker 2: Iqbal Ali, Fractional AI solutions engineer and Experimentation lead. Sustainable and Responsible AI specialist. Consultant, developer, trainer. Builder and founder @Ressada
Sponsor: Confidence by Spotify
Sponsor: Confidence by Spotify
Experimentation London Meet-up #9 (special Spotify edition)
Date: Wednesday 21st January
Speaker: Sebastian Ankargren - Senior Data Scientist @ Spotify
Q&A session with Luke Frake, Senior Product Manager (Growth) @ Spotify and Johan Söderholm, Senior Customer Success Engineer @ Confidence by Spotify.
Sponsor: Confidence by Spotify
Sponsor: Confidence by Spotify
Experimentation London Meet-up #8 (special Booking.com edition)
Date: Wednesday 12th November
Speaker: Jorden Lentze - Senior Product Manager Apps at Booking.com
Q&A session
Sponsor: Creative CX
Sponsor: Creative CX
Experimentation London Meet-up #7
Date: Wednesday 17th September
Speaker 1: Melanie Kyrklund - Global Head of Experimentation at Specsavers
Speaker 2: Sadie Minors - Senior Strategy Consultant at Creative CX
Sponsor: Monetate
Sponsor: Monetate
Experimentation London Meet-up #6
Date: Wednesday 16th July
Speaker 1: Mark Palfreeman - Senior Business Intelligence Manager at Flutter UKI and Co-Founder of Experimentation North
Speaker 2: Natasha Senior - Experimentation Leader at Sky
Sponsor: Statsig
Sponsor: Statsig
Experimentation London Meet-up #5
Date: Thursday 22nd May
Speaker 1: Annette Rowson - Analytics and Experimentation Lead @ Primark
Speaker 2: Margherita Palumbo - CRO & Personalisation Manager @ Wolf & Badger
Sponsor: Dynamic Yield
Sponsor: Dynamic Yield
Experimentation London Meet-up #4
Date: Wednesday 19th March
Speaker 1: Daphne Tideman - Growth Advisor & Consultant @ Growth Waves
Speaker 2: Iqbal Ali - Founder @ Ressada
Sponsor: Kameleoon
Sponsor: Kameleoon
Experimentation London Meet-up #3
Date: 22nd January 2025
Speaker 1: Charlotte Golding from Virgin Media O2
Speaker 2: Julia Beattie from Virgin Media O2
Sponsor: Optimizely
Sponsor: Optimizely
Experimentation London Meet-up #2
Date: 13th November 2024
Speaker 1: Stewart Ehoff from RS
Speaker 2: Stephen Situ from Forbes
Sponsor: Statsig
Sponsor: Statsig
Experimentation London Meet-up #1
Date: 18th September 2024
Speaker 1: Craig Sullivan
Speaker 2: Chris Gibbins from Creative CX
Sponsor: Creative CX
Sponsor: Creative CX
