“Persuading people they have more power than they do and ignoring the very real social barriers to attainment primes them for self-blame when reality fails to deliver. The worst extremes of phoney empowerment, argues Frayne, can be found in the trite aphorisms of the self-help industry, where popular psychologists ascribe to us almost magical abilities to alter circumstances despite the harsh realities constraining us. In a world where problems like disadvantage, unemployment and work-related distress are so socially embedded, downplaying the very real obstacles to opportunity is regularly experienced as yet another form of punishment, yet another form of blaming and shaming the individual.”