Vikram Yadav > Vikram's Quotes

“There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news. The simple association with it is enough to stimulate our dislike.”
― Robert B. Cialdini, Influence: The Psychology of Persuasion

“Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.”
― Robert B. Cialdini, Influence: The Psychology of Persuasion

“people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.”
― Robert B. Cialdini, Influence: The Psychology of Persuasion