Marius Pislaru

By Larisa Ivascu, Alin Artene and Marius Pislaru

The principles of the circular economy are being adopted by more and more organizations. The transition to the circular economy involves regulations, strategies, and policies. Banking systems highlight concerns about sustainability in the context of the consolidation of financial strategies. This chapter examines the interplay between monetary policies set by central banks, business financial strategies, and the pursuit of sustainability, with a particular focus on integrating circular economic principles. It is directed in two directions using qualitative and quantitative evaluation. Qualitative evaluation is used to assess specialized literature. Quantitative evaluation analyzes the impact of monetary policies set by central banks on enterprise strategies and sustainability and is based on a structured survey applied to a representative sample. The hypotheses were tested on a sample of 530 responses. Qualitative evaluation is performed on an inventory of specialized literature. It begins by analyzing recent decisions of central banks and the monetary policy responses to post-pandemic inflation. Our chapter also explores opportunities for companies to align their financial strategies with sustainability goals, emphasizing the importance of integrating circular economic principles. Furthermore, it briefly touches on the challenges and opportunities in implementing sustainability initiatives, emphasizing the need for collaboration across sectors to drive sustainable finance and address climate-related risks effectively. The results of the quantitative research show that there is a positive correlation between central policies and companies. The level of information influences the knowledge. The chapter ends with conclusions and future research directions.

Part of the book: From Climate Finance to Carbon Management

By Larisa Ivascu, Marius Pislaru and Lidia Alexa

Digitization, digitalization, and digital transformation are increasingly being adopted by organizations across various industries. When talking about digitization, most private companies have passed the initial stages of the process. As these organizations progress through the various stages of digitization, there is a marked shift toward comprehensive digital transformation strategies aimed at maintaining a competitive advantage. The digital transformation of marketing processes is the current approach used by many competitive companies. The marketing activity includes a communication mix that must be innovative and aligned with digitalization. This intense activity of digitalization and digital transformation in marketing has contributed to the emergence of new risks and the adaptation of risk management activities. This chapter aims to identify and understand Romanian entrepreneurs’ perceptions of digital transformation of their marketing activities and the associated risks. Using qualitative and quantitative evaluation, the results of the market study are presented. The results show that the main risk is the lack of a clear digitalization strategy, the risk of public defamation (loss of customer trust), and data security concerns. This chapter highlights the impact of digital transformation on organizations, digital marketing, and associated risks. The limitations of the research refer to the fact that the research was carried out in a single country.

Part of the book: The Future of Risk Management