Amazfit

Introducing Cheetah 2 Ultra. For anyone spending long days in the mountains, you know the watch on your wrist has to do more than just track a run. Cheetah 2 Ultra was built with that in mind. Not to add more, but to hold up when the terrain gets technical, the weather shifts, and the effort goes longer than planned. A titanium build and sapphire glass give it the durability for real mountain use, without adding weight you feel over hours out there. It’s the details that matter most on trail: reliable GPS when the route gets unclear, maps you can trust, and battery life that doesn’t become something you have to think about mid-run. This is built for runners who don’t always know exactly how the day will unfold, but go anyway. • Topo maps + dual-frequency GPS • Up to 33 hours in Trail Running mode • Training and recovery insights • Built-in flashlight for early starts and late finishes Learn more at amazfit.com

“I’ve always been a dreamer.” Yesterday pro Amazfit athlete Rory Linkletter ran a 45-second personal best at the Boston Marathon, finishing in 2:06:04, placing 14th overall in the fastest and deepest field in Boston history. Rory wore the Cheetah 2 Pro and a custom Helio Strap to match his race kit. Next up, Ottawa.

Meet Cheetah 2 Pro, the newest addition to Amazfit’s performance-focused Cheetah lineup. Built for runners who know marathon performance is shaped in the weeks leading up, not just race day. Long runs, recovery, strength, it’s all part of the system. Structured workouts, Zepp Coach, and seamless sync with TrainingPeaks, Runna, and Strava keep your training connected, not just stacked. Lightweight but durable with a titanium build and sapphire glass, plus the metrics that matter: lactate threshold, running power, gait, and recovery insights, so you can make better calls day to day. Available now at amazfit.com

If you’re in town for the Boston Marathon this week, join us at Hue Back Bay for a live panel featuring our newest Amazfit athlete, Rory Linkletter, in his first public appearance with the brand. Joined by running coach Jon Green (who coached Molly Seidel to Olympic Bronze), applied sport scientist Jonah Rosner and performance specialist Kristina Centenari, the conversation will explore what it takes to compete at the highest level, from training methodology and data driven decision making to balancing endurance with strength and long term progression. Doors open at 11:30am. RSVP here: https://lnkd.in/gDSyUvre

Amazfit 🤝 Rory Linkletter We’re proud to welcome Canadian half-marathon record holder (59:49) and the second-fastest marathoner in Canadian history (2:06:49), Rory Linkletter, to Amazfit. Based in Flagstaff, Arizona, Rory trains at 7,000 ft., balancing 130-mile training weeks with family life, raising two children, with another on the way. Next Monday, he lines up at the Boston Marathon, where he placed 6th overall last year. This season, his focus remains clear: consistency, discipline, and continuing to build on the work that’s brought him to this level. 7 days to go. Learn more about Rory and what drives him here: https://lnkd.in/gHPMYPhT

On July 18 in London, Amazfit pro athlete Josh Kerr will take to the track at the London Diamond League with a clear objective: 222 seconds for the mile, targeting the 27 year old world record of 3:43.13 set by Hicham El Guerrouj in 1999. Pursuing it at home, on UK soil, makes the moment even more meaningful. But performances like this are never defined by a single moment. They’re built over time through consistent training, disciplined recovery, and the daily commitment to getting the details right. We’re proud to support Josh as he continues to push what’s possible and chase a new standard for the mile. Project 222 starts now.

This weekend, Amazfit athlete Grant Fisher will line up for his first half marathon at the United Airlines NYC Half. Ahead of race day, we sat down with Grant to discuss the training behind the transition from the track to the roads, from gradually increasing mileage and incorporating strength work to closely monitoring recovery. In our latest blog, Grant shares five key insights on preparing for a half marathon, offering a look into the mindset and preparation behind one of the world’s top distance runners. Read the full article to learn more about how Grant is approaching this next step in his running journey. https://lnkd.in/g4FhqDk7

It's race week! As he prepares for the United Airlines NYC Half, Amazfit athlete Grant Fisher has been focused on one thing: building the right foundation. In a recent conversation with Amazfit, Grant shared how his approach to his first half marathon has centered around gradually increasing mileage, moving from roughly 90 miles per week to a peak of 115. The process has been about learning, testing new training stimuli, and understanding how his body responds as the distance increases. Equally important is monitoring recovery. By tracking sleep, HRV, and resting heart rate, Grant is able to stay ahead of fatigue and ensure the training is translating into performance. We’re excited to follow Grant’s journey as he lines up in New York this weekend.

Amazfit 🤝 Fernanda Maciel Fernanda has built her career by consistently choosing the most demanding environments: high altitude, extreme cold, technical terrain, and efforts where focus matters more than comfort. From Fastest Known Times to remote summits around the world, she approaches each challenge with purpose, patience, and resilience. As she continues to push higher and further, Fernanda has been training and exploring with the T-Rex 3 Pro, using it to track performance, support recovery, and stay connected to the data that matters most in the environments that demand the highest level of preparation. We’re proud to welcome Fernanda to the Amazfit family. This partnership reflects our shared commitment to performance, endurance, and building tools that support athletes wherever their pursuit takes them. This is just the beginning.

Introducing Amazfit Active 3 Premium. Progress doesn’t begin on race day. It begins in the daily commitment to train, build strength, and stay consistent with a routine your body can grow into. That mindset, embodied by athletes like Gabby Thomas, is what inspires the next generation of runners to take their first step. Active 3 Premium is designed to support that journey. With Zepp Coach™ training plans, built-in workouts, GPS with offline maps, and advanced running metrics, it enables hybrid training across running, strength, and recovery, helping new and entry-level runners build confidence over time. Run your potential. Now available at Amazfit.com