AppFolio’s cover photo
AppFolio

AppFolio

Software Development

Santa Barbara, California 59,786 followers

About us

AppFolio (NASDAQ: APPF) AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.

Industry
Software Development
Company size
1,001-5,000 employees
Headquarters
Santa Barbara, California
Type
Public Company
Specialties
technology, property management, software-as-a-service, investment management, community association management, and real estate

Locations

Employees at AppFolio

Updates

  • View organization page for AppFolio

    59,786 followers

    Curious to see who’s playing the AppFolio Pre-Party at #Apartmentalize this year? 👀 We'll give you a few hints: 🏆 They're a Grammy, Emmy, and Academy-award winning artist 📺 They've been a bandleader for a popular late night talk show 🎹 They are most well known for their skill with the piano Think you know who it is? Comment your guess down below then head over to our website to see if you were right! https://lnkd.in/ewpJJe6p

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  • AppFolio reposted this

    The resident journey doesn’t start when someone gets their keys. It starts with: • The property tour • The application process • The first email or text message • The security deposit payment At every step of the way, residents decide whether doing business with you feels easy or exhausting. They expect the onboarding experience to feel connected and intuitive — and their property managers to be easy to reach — from the very beginning, and any amount of friction can be make or break for the resident relationship. That’s why the operators creating the strongest resident relationships today are thinking holistically about the entire journey from Day Zero. Not just isolated touchpoints, not just move in day, but every interaction that shapes trust before the resident ever even walks through the door. Those are the early outcomes residents care about the most. If you want to hear more about why these first interactions carry disproportionate weight in today’s leasing environment or what you can do to meet residents' changing expectations, head over to GlobeSt.com and give my most recent interview a read: https://lnkd.in/g8jAZ7YE #thisisperformance #residentexperience #rpm

  • View organization page for AppFolio

    59,786 followers

    "When the reporting is good, the relationship is good." 🔥 Wise words from Andrew Fuller, CFA and we couldn't agree more! Strong investor relationships begin and end with trust. When real estate operators provide their investors with real-time reporting and direct communication channels in one, easy-to-access platform, it sets the perfect foundation for trust to grow. That's what real performance looks like in action.

    The quality of the investor reporting and the ease of access isn’t just admin. It’s the foundation of the relationship: Several years ago, we realized our investors with multiple positions were getting buried in emails and docs. A separate email for every project. Different links. Different threads. Different timing. There was certainly room for improvement. So, we fixed it. We consolidated each investor's reports into a single email built around a single portal, so that every investor sees a single view across all the projects they're in. One login. One email. One place to see all the reports on their positions with us. This isn't the kind of thing that shows up in a pitch deck. But the importance of high-quality, professional, transparent reporting that is easy to access is what they live with for years after the wire clears. When the reporting is good, the relationship is good.

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  • Speaker submissions for FUTURE 2026 close TODAY at 5 PM PT ⏰ If you have insights on market trends, resident engagement, investor relations, leadership, operations, or AI innovation, this is your opportunity to share them at the the industry event of the year. The future of real estate is being shaped right now. Don't miss your chance to lead the conversation. Submit a session 👉 https://lnkd.in/evtqsQsH #AppFolioFUTURE #callforspeakers #speakingopportunity

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  • There's a #PerformanceGap between the services residents expect at move-in and what operators are offering. Bundled services that empower residents with greater convenience and financial support are playing a bigger role in resident decision-making than ever before, but access to them is limited. For operators, that gap is an opportunity to improve the resident experience, increase retention, and build stronger, more satisfied communities in the process. Explore the 2026 Renter Preferences Report and learn how you can close the gap today. https://lnkd.in/dX6tutaM #residentexperience #report

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  • From breaking through the centralization ceiling to discussing what work real estate operators ought to be prioritizing most, Stacy Holden's latest piece in MFE Magazine captures what it takes to move from execution to real performance in the AI era. Read her perspective below, then check out the full article for more details👇

    I was talking with an executive recently who asked a simple but important question: “When AI agents become the new normal, how can I be different?” That question has been sticking with me because it gets at something bigger. We’re at an inflection point in our industry. AI is changing how the work gets done, but the real shift isn’t about doing the same work faster. It’s about rethinking what the work should be in the first place. That’s the heart of Real Estate Performance Management. It’s a move away from task execution and toward orchestrating outcomes. A shift from reacting to the day-to-day to intentionally creating value for residents, owners, and teams. And when you start to see it through that lens, the impact becomes clear: • More space for high-value work and human connection • More clarity and control over business outcomes • More time to build communities where everyone thrives I shared more on what this shift looks like in practice in my recent piece with MFE Magazine Give it a read and let me know how you’re starting to see this play out in your own business. https://lnkd.in/guAs72dM #thisisperformance #appfolio #rpm

  • A little friendly competition is the perfect way to power up problem solving 🍄✨ Recently, our Product Development teams came together for a Super Mario World-themed Spring Hack Day, and what started as a fun opportunity to compete and collaborate quickly became a stellar example of how Innovation Powers Success. Across teams and locations, AppFolians brought new ideas to life, combining their unique perspectives and expertise to tackle some of the most pressing challenges that real estate operators navigate every day. The results: deeper cross-team connections, meaningful progress for our customers, and a lot of laughs along the way. Hack Day is one of the ways we strengthen how we work together, because where inspiration leads, innovation is sure to follow. #appfolianway #hackday #innovation

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  • Donna Smith and the Enclave team are bringing Real Estate Performance Management to life 🔥 What used to require constant oversight, reminders, and coordination is now handled in the background by Realm-X Flows. That shift has given their on-site teams the confidence they need to leave the daily grind of task management behind and focus on the work that actually drives meaningful impact for their residents and communities. This is what real performance looks like in practice. It's not about doing the same work faster. It's about changing the nature of the work itself. #thisisperformance #rpm #appfolio

    If AI disappointed you 30 days ago, you probably need to try it again today. That’s how fast this technology is evolving. I’m already seeing hours of manual analysis, reporting, and repetitive workflows automated in ways that felt impossible just months ago. The craziest part is how quickly the capabilities improve overnight. One company that is really changing the game is AppFolio with their Realm-X workflows. The speed at which these platforms are evolving is incredible. The companies and leaders who win won’t necessarily be the biggest. They’ll be the fastest learners and adapters. Check out the video to learn more about where AI-powered workflows are heading. What AI workflow or tool is actually saving you meaningful time right now? 👇

  • Looking for a TL;DR of the most compelling data in this year's Renter Preferences Report? 👀 Check out the insights below, then view the full report to discover what is driving these changes and where the greatest opportunities lie for operators looking to deliver real performance for their residents in 2026. https://lnkd.in/dX6tutaM #renterpreferences #residentexperience #report

  • Stacy Holden heard a lot of interesting insights while on the ground at this year's #NARPM Broker/Owner conference, but they all point back to the same thing: how real estate leaders are rethinking what it means to deliver real performance. Watch her video below to hear her biggest takeaways 👇

    From Crane incredible Jazz Cruise (thank you Peter Lohmann and Wolfgang Croskey!) to conversations about how we can invest in the next generation of leaders in real estate, I have A LOT to say when it comes to this year’s #NARPM Broker/Owner conference. So much, in fact, that I couldn’t help but record some of my thoughts at the airport on the way home Sharing my reflections here. Let me know what you heard — or if you want to hear more — in the comments!

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