AREA 17

Today, change outpaces standardization. The playbook cannot be written fast enough. Nobody knows what works. Not agencies, not consultants, not the people who built the tools. In Part II of "Rethinking work for the intelligence era," AREA 17 founder and CEO George Eid argues that this isn't primarily an AI problem. It's a structural one. Industrialization removed the conditions under which human judgment develops. AI is now forcing organizations to make that same choice again—at a higher level, with less room to recover. The question isn't what work is left for humans after automation. It's whether organizations will design systems that strengthen human judgment or systematically eliminate it. Read the full piece: https://lnkd.in/etCAwCQJ

Behind every breakout AI company is a brand story. Thomas Squire helps build them As Creative Director at AREA 17, he works at the intersection of brand, experience, and technology, guiding companies like ElevenLabs & Plaud AI through transformation Catch him at Upscale Conf SF

What happens when strategy, creativity, and technology start shaping brands at the same time? Jassica Bouvier lives at that intersection. As Strategy Director at AREA 17, she turns business objectives and user insight into stories that move people Catch her insights at Upscale Conf SF

We’re thrilled to share that the Pentagram Archive has won Best User Experience (Websites & Mobile Experiences) in The Webby Awards! Thank you to everyone who voted for us, for the jury at the Webbys, and for our amazing clients Pentagram for a brilliant collaboration! https://lnkd.in/ewhTKDuk

Did you ever try planning a trip when everyone wants something different? One person wants to completely switch off. Another wants every day mapped out. The result is usually a compromise nobody loves. For our latest report, we designed an adaptive experience to answer exactly this problem. Instead of showing you pages of destinations or filters to click through, it brings everyone into a single conversation. It gathers preferences from each person, understands where they align (and where they don’t), and builds a shared direction in real time. That’s what adaptive experiences do. The experience is created in the moment, based on the exchange. The promise is a system that responds, evolves, and resolves complexity as it happens. Explore the full demo and our perspective on the future of user experience in the latest innovation report. Link in comments.

We’re thrilled to share that the Pentagram Archive has won Best User Experience (Websites & Mobile Experiences) in The Webby Awards! Thanks to everyone who voted for us—and to AREA 17 for a brilliant collaboration! https://lnkd.in/ewhTKDuk

How many times have you used Claude or ChatGPT today? In just a few years, the wonder of using those models for the first time has become routine. And that shift is completely changing customer expectations. AI is becoming the interface through which people interact, discover, and decide. The conversation they have with an AI model is often the first, and sometimes the only, interaction they have with a brand. Our latest innovation report argues that if this conversation is left to third-party platforms, brands risk losing control of the relationship—along with their voice, their data, and direct access to their customers. With the relationship layer up for grabs, we explore what brands stand to lose — and what it takes to own that layer. Read our report on our website. Link in comments.

On recrute un·e Senior Technical Product Manager pour nos programmes Care à Paris. 🎯 ⭐️️ Ce qui rend ce rôle singulier : Vous travaillez sur des plateformes digitales ambitieuses, avec des partenaires aussi divers que la Fondation Louis Vuitton, l'Agence Internationale de l’Énergie, le Lucas Museum, ou encore le New York Times.  Vous traduisez des besoins business en architecture technique scalable, en travaillant main dans la main avec des stratégistes, des designers et des développeurs aux 4 coins du monde. Votre périmètre va au-delà de la delivery : vous façonnez aussi la culture produit et les pratiques de l'équipe. 🌱 Vous serez au bon endroit chez AREA 17 si : Vous avez des expériences combinées de PM et d’ingénierie logicielle. Vous aimez autant penser les systèmes que fédérer les équipes autour d'une vision. Vous êtes parfaitement fluent en anglais (nous travaillons au quotidien avec notre studio new-yorkais). Vous vous épanouissez dans un environnement interdisciplinaire et multiculturel. 👉 Le poste est en détail ici : https://lnkd.in/eZ2JFPDE Nous lisons et prenons le temps de répondre à toutes les candidatures.

We're proud to share that our work for Fondation Cartier pour l'art contemporain, Saint Laurent, and Pentagram is nominated at the 2026 The Webby Awards, with Rockwell Group recognized as an Honoree! Congratulations to our clients and talented teams behind this year’s nominated work and thank you to The Webby Awards jury for the recognition. Being nominated is awesome, but winning is even better. If you believe in the work, we’d value your support in winning. Vote for us at the links in comments.

The Webby Awards just announced their 2026 list of nominees and honorees and we couldn't be prouder! The SoDA: Society of Digital Agencies (and partner) representation is strong this year 👊 ✨Congrats to the teams at: ++hellohello, Noomo Agency, Grow, BASIC/DEPT®, ToyFight®, DEPT®, Hook, Monks, Sia/Ready Set Rocket, Base Design, basement.studio, Tool of North America, REF Digital, TUX, Instrument, Framer, Adobe, Build in Amsterdam | Powered by Front Row, AREA 17, Upstatement, SIBERIA, Resn, Funkhaus, Deepend, LUDWIG+, Kulfi Collective, Athletics, BUCK, PUSH Media, OddCommon, and makemepulse! ✍ Vote for your favorite work: https://lnkd.in/eNXstRGg 📅 You only have until April 16th!