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Association of National Advertisers reposted this
Another great Association of National Advertisers Brand Masters ICONs event. Amazing insights and friendships gained. Brand is the moat that protects value. DISCO Neilsen Company PwC Jordan Callais InterContinental Hotels & Resorts Gerald Fils Lane Soelberg Yan Rozovsky Terri Walter Armen Adjemian Fordham Gabelli School of Business Seton Hall Stillman School of Business
Association of National Advertisers reposted this
Yesterday at the ANA ICONS Summit, Kimberly-Clark's Jeff Long joined our CEO Imri Marcus on stage to share how Kimberly-Clark built one of the most advanced AI visibility programs in CPG, in under a year. It was a full house. 12 of 12 Kimberly-Clark brands now rank top 3 in their categories across AI engines. 🏆 This category is being defined by leaders like Jeff and Kimberly-Clark. Jeff Long Imri Marcus Association of National Advertisers
Association of National Advertisers reposted this
Michelle Chin shares how Applebee's Neighborhood Grill + Bar is going to take back the 'neighborhood'. Familiarity doesn't guarantee relevance, and nowadays preference eats familiarity. Being different is not enough - need to be meaningfully different #dialupdistinction, move at the speed of culture - listen, act quickly, stay authentic. Association of National Advertisers #ANABrandMasters
Association of National Advertisers reposted this
The best brands are not built on tactics. They are built on systems, and the 2026 Association of National Advertisers Brand Masters Conference is making that crystal clear. Our VP of Sales and Brand Partnerships, Jaime Frank, has been on the ground in Los Angeles for the ANA Brand Masters Conference, and the conversations coming out of this event are ones every marketer needs to hear. Across two days of panels featuring CMOs from McDonald's, Dove, YETI, Keurig Dr Pepper Inc., Saatva, and more, a few themes kept rising to the top. AI is no longer a channel. It compresses the entire customer journey into a single interaction, and brands that treat it as SEO 2.0 will fall behind. Authenticity at scale is possible, but it requires a brand strategy clear and strong enough that real moments can be identified and amplified without losing integrity. Community depth beats awareness breadth every time. And premium investment pays off when the right measurement infrastructure is in place. The overarching message? The brands winning right now have traded short-term performance thinking for long-term system building. Invest in roots before canopy, and the tree takes care of itself. More takeaways to come as the conference wraps! #ANABrandMasters #InfluencerMarketing #CreatorMarketing #BrandStrategy #AIMarketing #InfluencerMarketing #AI
At the 2026 ANA Brand Masters | ICONS conference in Los Angeles, Jonathan Mildenhall discussed how Rocket evolved from an overlooked brand into a cultural leader through bold storytelling, creative ambition, and strategic risk-taking.
Harley-Davidson Motor Company Chief Brand Officer Marcus Fischer shares how iconic brands can evolve without losing the culture, community, and identity that made them legendary at the 2026 ANA Brand Masters | ICONS conference in Los Angeles.
Applebee's Neighborhood Grill + Bar’s CMO Michelle Chin shares insights on building authentic community connections and driving viral success on social media at the 2026 Brand Masters | ICONS conference in LA.
Speed to market is still one of marketing’s biggest challenges, even as workflows become more advanced and AI accelerates production. So where does the breakdown happen? In a new article, Sue Wolski examines the reasons behind operational friction, disconnected workflows, and unclear handoffs that continue to slow down marketing. Read more. https://lnkd.in/gs6Y7VMR
Association of National Advertisers reposted this
Brands with high meaningful difference grow three times faster and command twice the price premium of weaker competitors. Yet on high-profile stages like the Super Bowl, Olympics, and World Cup, many brands still chase controversy as a shortcut to attention. Our evidence shows that attention alone doesn't build lasting memory. Emotional connection does. The campaigns that win use familiar brand codes, humor, and refreshed nostalgia to create connection without eroding trust. That's not playing it safe. It's playing it smart. Read the full analysis from Kantar's Deepak Varma in his recent Association of National Advertisers article: https://loom.ly/j8_cV5c
Association of National Advertisers reposted this
The Balance Sheet Case for Brand When B2B brand value reaches $4 trillion, the brand is no longer just what the market sees. It is what investors evaluate, CFOs protect, and private equity leaders scale. Tomorrow, Brand Finance, Association of National Advertisers, IAA, and Stein. come together in New York to explore how the world’s most valuable B2B brands create measurable advantage from pricing power and market resilience to enterprise value and long-term return. After all, brand value is business value, and who knows that better than you? Last day to register! https://lnkd.in/dK9sVqr8 #InternationalAdvertisingAssociation #InternationalAdvertisingAssociationNorthAmerica #IAANorthAmerica #MarketingLeadership #B2B #BrandValue #BrandStrategy #Marketing