Bath & Body Works

This summer, we’re making luxury an everyday thing — if you know, you know.   Our viral-for-a-reason Everyday Luxuries collection features the return of luxe favorites like Strawberry Flirt, Imperfect Beauty and All Eyes On Her alongside new scents like Name in Lights, Oh My Rhubarb and V.I.Pear, all crafted by master perfumers and inspired by designer fragrance trends.   We’re also introducing fresh seasonal launches like Coastal Dreaming alongside nostalgic favorites inspired by carefree summer moments.   Read more about our new summer collections, available today in stores and online: https://lnkd.in/eN2knxMZ

Fragrance is evolving beyond signature scent. Today’s consumers are building fragrance wardrobes — layering and rotating scents to match mood, moment and routine. That shift inspired Blend Bar: our newest collection designed for mixing, matching and personalization. Featuring eight single-note fragrances, the collection pairs cultural insight with world-class fragrance expertise and dermatologist-approved formulas. This summer, we're reimagining fragrance as something consumers don’t choose once, but create new to feel good every day. Read more: https://lnkd.in/eh8BBvVs

Earlier this week, we joined The Walt Disney Company for an exclusive media and creator experience celebrating Star Wars: The Mandalorian and Grogu ahead of the film’s May 22 theatrical release.   Attendees explored immersive product moments and got a backstage look at sets and props from the upcoming film, bringing our latest collaboration to life through fragrance, storytelling and collectible accessories inspired by the Star Wars universe.   The response to the collection was incredibly strong, with attendees especially drawn to the detailed scent storytelling and standout fragrances like Bounty Hunter and Force Flow.   The full limited-edition assortment is available now in stores, online and via the Bath & Body Works app.

We are excited to welcome Vimla Black Gupta to Bath & Body Works as our EVP, Marketing & Innovation. As we continue executing our Consumer First Formula, marketing and innovation are essential growth levers. They are how we build relevance, create desire and deepen emotional connections with consumers. Vimla joins us to help lead the next chapter of how Bath & Body Works shows up in culture and in consumers’ lives. She will lead our Marketing organization with a focus on building innovation and a modern demand creation engine, turning our biggest product and fragrance stories into sharper campaigns, deeper consumer connection and measurable growth. Vimla brings deep experience across marketing, brand building, innovation and digital engagement, with a track record of helping brands connect, perform and grow. She also brings an entrepreneurial mindset and first-hand experience building a modern consumer brand. We are delighted to welcome her to Gingham Nation. Welcome, Vimla.

What are consumers gravitating toward this Mother’s Day? Fragrance, gifting and self-care are leading the way.   From elevated eau de parfums and thoughtful gift sets to iconic fragrances like Champagne Toast and Japanese Cherry Blossom, this year’s Mother’s Day favorites are centered around feel-good gifting that's personal, thoughtful and indulgent. Peach Blossom & Nectar from our Bath & Body Works x Vera Bradley collaboration is also a standout this spring.   We've broken down the trending fragrances, gift sets and candle favorites consumers are loving ahead of Mother’s Day. Read more: https://lnkd.in/eVfszWq4

A new chapter in fragrance has landed—just in time for Star Wars Day.     Bath & Body Works is launching an out-of-this-galaxy collection in celebration of The Walt Disney Company's release of Star Wars: The Mandalorian and Grogu. Stepping deeper into the galaxy with an immersive fragrance experience fans can enjoy every day, this limited‑edition assortment brings together storytelling, design and fragrance craftsmanship to capture strength, adventure and emotional connection through scent. Anchored by three original fragrances—Force Flow, Bounty Hunter and Ice Planet—the collection spans body care, home fragrance, candles and collectible accessories, thoughtfully designed to spark imagination and extend the cinematic experience beyond the theater.      The Bath & Body Works limited-edition Star Wars: The Mandalorian and Grogu collection will be available beginning May 4 for Bath & Body Works Rewards Members and May 11 for all customers, online and in stores across the U.S. and Canada. For more information, visit https://lnkd.in/en6_cnZx

Voting is now open in the 2026 Fragrance Foundation Awards—and we're honored to be recognized as a consumer choice finalist for fragrance of the year. Behind every Bath & Body Works scent are teams of makers, creators and operators working together to transform an idea into something consumers can see, feel and experience in their everyday lives. From our in-house fragrance experts to the master perfumers at luxury fragrance houses who partner with us every step of the way, we position the consumer at the center of what we create—guiding innovation, shaping experiences and helping us continue to raise the bar across fragrance. If you’ve loved the warmth of Touch of Gold, we hope you'll lend your voice. Cast your vote between May 1 to May 18 here: https://lnkd.in/eWbGnZWu

We’re excited to welcome Veronique Gabai Pinsky as Chief Brand & Product Officer at Bath & Body Works. Veronique steps into this newly created role to lead brand, product, creative and design—strengthening how we deliver a more consistent, elevated experience from concept to consumer. With decades of experience across beauty, fragrance, fashion and luxury, she brings a strong track record of building brands and products that connect deeply with consumers. Since joining us as an adviser, Veronique has already made a meaningful impact, bringing fresh perspective, deep product expertise and a strong instinct for translating consumer insight into compelling experiences. Her leadership will help us elevate our product offering, accelerate innovation and continue reigniting the brand. Welcome to Gingham Nation, Veronique! Read more: https://lnkd.in/gpTe_Q9r

NYC, you’re a peach! 🍑 Our Vera Bradley x Bath & Body Works Mother’s Day Bus Tour in NYC brought thousands of customers together for something more than a pop-up. It became a moment. People lined up hours before we opened. Lines stretched for blocks. The momentum carried all day. At the center of the experience was our Vera Bradley Mother’s Day collection, with Peach Blossom & Nectar as the star – a fresh, fruity fragrance customers already love. The response said it all. This is what happens when we put the consumer at the center and bring our brand to life in new ways. Thank you to everyone who came out and to the teams who made it happen.

We’re hiring a Store Manager for our high-visibility Centro City location in Miami, FL. At Bath & Body Works, our belief that everybody deserves to feel good shows up in the way we lead—and this role sits at the heart of that experience. As a Store Manager, you’ll build and develop strong teams, lead with intention and create welcoming, feel-good moments that leave a lasting impression with every visit.   Explore the role and apply: https://lnkd.in/gJJy88AS