Bazaarvoice

Meet Ryan Murphy, Principal Software Engineer at Bazaarvoice. 👋 #bazaarvoice #ugc #usergeneratedcontent

Bazaarvoice conducted some research you're going to want to read. 👀 #bazaarvoice #usergeneratedcontent #ugc #ai

Consumers want to see authentic reviews- whether they are positive or negative. ⭐ Amy Skudlarczyk, Senior Vice President of North America Sales, discusses why having a wide variety of user-generated content is important to build consumer trust. #bazaarvoice #ugc #usergeneratedcontent

New research published in Harvard Business Review reveals which traditional marketing tactics work on AI Shopping agents. Researchers put four AI models through 16,000+ simulated shopping rounds to test which tactics were most influential. 👀 The only tactic that consistently won across every AI model and product category? Authentic ratings and reviews. ⭐ Click below to learn how to turn ratings and reviews into the foundation of your GEO strategy. 👋 #bazaarvoice #ai #ugc #usergeneratedcontent

At Henkel, AI plays the role of a shopper‑support engine. Partnering with Bazaarvoice, they use AI‑powered review summaries and targeted questionnaires to surface insights, enhance responses, and give shoppers faster, more relevant answers across the portfolio. #bazaarvoice #AI #reviewsummary #ratingsandreviews #ugc #henkel

Harvard Business Review just dropped some new research about what works with AI shopping and it’s an eye-opener. Researchers ran 16,000+ simulated shopping rounds across four leading AI models to test whether the most common persuasion tactics used for human shoppers also work for AI shopping agents. What they found? Not only do most of these tactics not work for AI, sometimes they even backfire. The only tactic that consistently won across every AI model and product category? Authentic ratings and reviews. Prioritizing your ratings strategy = prioritizing your GEO strategy. 👋 Click here to read the full HBR breakdown: https://my.ugc.bz/bw7s8o #bazaarvoice #ugc #usergeneratedcontent #ai

AI platforms act as a critical layer between you and your customers—deciding which products get the spotlight and which vanish into the noise. If you want to influence how your brand is represented in an AI-driven world, you need to understand the mechanics behind the machine. In our Win AI search: How to increase visibility on the modern shelf webinar, we will cover: 📈The AI Selection Process: How platforms rank and describe your products. 📷The Content Gap: Why traditional strategies are falling short in the age of AI visibility. 🤳The Power of UGC: Using user-generated content to build both trust and "AI-readiness." & more. 👀 👋Click here to sign-up: https://my.ugc.bz/Fb5vcj #bazaarvoice #ugc #usergeneratedcontent #ai

AI is everywhere in the conversation, but not always in the plan or strategy. Brands and retailers know that it's important, but without ownership or a dedicated budget, AI remains an interest. According to DCG’s most recent benchmark intelligence, what percentage of brands say they have an AI strategy already in place? Hint: it's a much lower number than you would think. 🤔 The DCG team have granted an extension to participate in the benchmark until May 13th to the Bazaarvoice brand community. 👋 Click here to submit your response: https://lnkd.in/gypzytBm. You will receive an AI Maturity Audit within 2 days and full access to exclusive industry insights. #bazaarvoice #ugc #usergeneratedcontent #ai

To celebrate Mother’s Day, we asked our Bazaarvoice team to share a favorite memory with a mother or motherly figure and rate the experience out of 5 stars. ⭐ #bazaarvoice #ugc #usergeneratedcontent