BombBomb

Most buyers don’t choose based on product alone. They choose based on who responds first, who communicates clearly, and who makes them feel understood. The problem? Most teams think they’re competing on capability — when they’re actually losing on communication. We’re unpacking that gap live 👇 Communication Is the Product Now: Winning in a Market Where Everything Looks the Same 📅 Wednesday, April 22 🕙 10:00am MDT Join us for a real conversation on what’s actually costing you deals — and how to fix it. 👉 Sign up link in the comments.

Communication is becoming the deciding factor in sales. Not product. Not pricing. Not features. Buyers are choosing the people who are: Faster to respond Clearer in their messaging Easier to work with And most teams don’t realize the gap is costing them deals. We’re breaking this down live 👇 Communication Is the Product Now: Winning in a Market Where Everything Looks the Same 📅 Wednesday, April 22nd 🕙 10:00–11:00am MDT Join us to unpack what’s actually happening — and what top performers are doing differently. 👉 Register link in comments

If you missed our Reality vs. Reasonable webinar, the replay is ready. We covered: — Why "best practices" fail most teams (and it's not who you think) — The gap between expectation and achievable — and how to close it — What tools should actually do for sellers (hint: heavy lifting) Full replay + one-pager in comments.

The modern sales rep is expected to be: — A content creator — A demand gen engine — A social media strategist — A relationship builder — A quota carrier All at once. That's not a playbook. That's a pressure cooker. We're talking about it this Wednesday. March 18 · 10:00am MST | Link in comments.

54% of sales reps are hitting quota. Which means 46% aren't. Is that a hiring problem? A motivation problem? Or is it a design problem? Join us for Reality vs. Reasonable: Bridging the Gap for Sales Teams — a live conversation about what's actually happening on the ground and how great leaders are closing the gap. Wednesday, March 18 · 10:00–11:00am MST Register link in comments.

AI avatars are powerful—but only in the right moments. In our latest webinar, we broke down when to scale and when to stay human. Watch February’s webinar replay and subscribe to our newsletter to get the one-pager, framework, and other resources. (Link in Comments 👇)

Buyers can feel when something’s off—even if they can’t explain why. So when should you use AI avatars, and when does real human presence matter more? Join us live for Avatars vs. Humans: When Scale Meets Soul as we break down the data and the decision framework. 👉 Register to join live (Link in Comments)

Your video library just got way more organized! Introducing AI Video Labels: automatically suggested labels based on your video transcripts, powered by AI. Record. Upload. Stay organized. 💥 Rolling out now for Engage Core + Copilot & Engage Enterprise users.

Yesterday, we explored something most sales leaders are quietly grappling with: "The Death of the Funnel: What Actually Drives Sales Today" Here's what we learned from Dave Betcher's research and real customer data: Your CRM tracks what you do. Your buyers care about something different.The funnel was built to measure seller activity—emails sent, calls logged, stages advanced. But modern buyers don't follow your process. They research independently, loop backward, involve people you'll never meet, and make decisions on their own timeline. So what actually predicts a close? Engagement tells the real story. Dave shared data that stood out: → Buyers who watched 80%+ of proposal videos closed at 4x the rate of those who watched under 30% → When prospects forwarded videos internally to colleagues, they were 5x more likely to close → Deals with consistent re-engagement (returning to view content multiple times) closed 6x more often The insight? Deep attention matters more than stage progression. Someone in "proposal sent" with zero engagement isn't a hot deal—they're a stalled one. Meanwhile, someone in "discovery" who's watching your videos, sharing them with their team, and asking specific questions? That's real buying intent. Here's what this means for how we work: Instead of celebrating stage advancement, we can start celebrating attention. Instead of forecasting based on where deals sit in our process, we can forecast based on how deeply prospects are engaging. Instead of treating all "late-stage" deals equally, we can prioritize the ones where buyers are actually paying attention. This isn't about abandoning your CRM—it's about giving it better data to work with. Missed the session? [Check out the recording here] Next month: We’re breaking down when AI avatars help—and when they hurt—so you know exactly when to scale video and when staying human is the real advantage. What stood out most to you? For those who joined, what's the one thing you're going to start tracking differently?

Your deal has been sitting in "Proposal Sent" for 3 weeks. Your CRM says it's 80% likely to close. Your forecast includes it. But something doesn't feel right. Here's the problem: Your funnel is measuring your activity, not their interest. Stage progression isn't the same as buying intent. Someone can be in your "demo scheduled" stage and have zero intention of buying. Meanwhile, someone who watched your entire proposal video at 11pm on Sunday—and forwarded it to three colleagues—might not even be in your CRM yet. The math is simple: → Traditional funnels track what sellers do → Modern revenue requires tracking what buyers care about Next week, we're breaking down why linear funnels don't work anymore—and what actually predicts a close. Dave Betcher will share real data from customer accounts showing how engagement metrics (video views, completion rates, internal shares) predict closed deals better than pipeline stages. If you're tired of forecasting ghost deals, this one's for you. Join us: "The Death of the Funnel: What Actually Drives Sales Today" https://lnkd.in/gK_ZqyKp What's the last deal your funnel told you would close... that didn't?