Braze

Every marketer’s been there: You want to send 1:1 messages to each customer, but sometimes end up with broad segments because writing the individual logic by hand is impossible. That’s the divide we’re closing today. Watch Braze Learning Team member and rockstar, Kai Williams, give a master class on moving from manual logic to Agentic AI. He demonstrates how to combine BrazeAI Operator™, Agent Console™, and Decisioning Studio™ to build a fully autonomous loyalty campaign that leads to better ROI all around. Check it out: https://lnkd.in/eb7h3pnc #BrazeAI #CustomerEngagement #Personalization

Building strong communities starts with people who care deeply about creating them 💜 Last week, leaders from all 12 of our Employee Resource Groups gathered at Braze HQ in New York for our 2026 ERG Summit. Across 2.5 days, ERG leads collaborated, shared ideas, and planned for the future through sessions focused on storytelling, community leadership, and long-term growth. They also connected with company leaders, exchanged best practices, and had meaningful conversations with one another (sometimes over a delicious dinner) 🤝 Our ERGs are led by people who consistently go above and beyond to foster belonging and inclusion across Braze, and this summit was a celebration of that work and everyone behind it. #BrazeLife #ERG #EmployeeResourceGroups

Share your story, lessons, and ideas with the Braze community. Looking back at Forge last year, some of our favorite moments come from customers sharing their raw experiences: what they learned, what worked, and how they’re evolving their engagement strategies. Are you a power user with a success story you want to share? The Call for Speakers is officially open for #BrazeForge2026, and we’d love to hear from you. This year, we’re looking for stories across four tracks: 🎯 LEAD: Leadership, Career Growth & The Future of Marketing Teams 🤖 INNOVATE: AI, Innovation & Emerging Technology 🎨 CRAFT: Creativity, Storytelling & Brand Building 🛠️ BUILD: Tactical Execution, Tools & Hands-On Marketing. Help shape the conversation for our global community. Flex your muscles as a thought leader and frontier marketer at the biggest and most exclusive event at Braze. Apply today: https://lnkd.in/ed_grSYH

Most companies talk about AI. Very few have actually figured out how to use it to move the needle. In the latest episode of Leaders of Code with Stack Overflow CTPO, Jody Bailey, Braze Co-Founder and CTO Jonathan Hyman shares the real-world blueprint he used to transition Braze to an "AI-first" mindset in just a few months. The highlights for any leader: ➡️ Stop giving mandates. Quality wins over skeptics faster than a top-down order. ➡️ Get real insights from an experiment that helped a team finish a project 6 weeks early by changing their rules. ➡️ Hear how Jon leveled to 60% of code at Braze is now AI-generated. ➡️ Dive into why vibe coding isn't the same as building with it, especially when you need to build at scale. Listen to the full conversation here 🎧: https://lnkd.in/eG5yhnZm

Hola, amigos! The moment you've been waiting for is here…Our mission to help you Be Absolutely Engaging™ is now in fluent Spanish! We're thrilled to announce the official launch of the fully localized Braze website. Dive into a tailored experience, find inspiration, and unlock the insights you need, all in your native language. Check it out and connect with your customers in a whole new way. https://www.braze.com/es #Braze #WebsiteLaunch #Spanish #CustomerEngagement #Marketing

Belonging at Braze is something we build together. This AAPI Heritage Month, we’re spotlighting our Asians@Braze ERG, a community that brings people together to share culture, celebrate identity, and create space for meaningful connection. So far in 2026, that’s come to life through Lunar New Year celebrations with live lion dances, mahjong lessons, tea ceremonies, and employee-led moments that bring people closer together across our global teams. With a focus on both tradition and promoting cultural awareness, this group continues to play an important role in what belonging looks like at Braze. ➡️ Swipe through to hear from members and see some of the moments that make this community so special #BrazeLife #BelongingAtBraze #AAPIHeritageMonth #ERG

For years, marketing was a volume game. But as NewDigitalAge highlights in their latest feature on #BrazeCityxCity, the blueprint has changed. We’re moving away from sheer output and toward Agentic AI—where machine logic meets human craft to drive actual business outcomes, not just noise. We couldn't agree more with this take, Justin Pearse. Catch the full breakdown and the mainstage keynotes here: 🔗 https://lnkd.in/e4ymQqQB

Grow with Braze is coming to the City of Angels! 🌴 Stop measuring activity and start measuring impact. In an automated world, "doing more" isn't the goal…achieving more is. Join us at the Beverly Wilshire to see how we’re moving past static segments and basic outputs to explore how AI-informed engagement actually drives trust. Spaces are limited. Secure your spot: https://lnkd.in/ej6Y3nnb

A workplace should be more than just a job. It’s a place to build community, find purpose, and genuinely grow. For Madison DeJesus, Strategic Customer Success Manager at Braze, that's exactly what she's found here 💜 Madison spoke with POCIT (People of Color in Tech) to talk about her career journey since joining Braze as an entry-level CSM. She shares what it's meant to volunteer for our Tech for an Equitable Future program, attend events like AfroTech, co-lead our Black@Braze Employee Resource Group, and truly belong somewhere where you can build a career you're proud of. Thank you Madison for sharing your story so openly, and shoutout to POCIT for helping us tell it. Give it a read 👇 https://lnkd.in/e_waGP7Z #BrazeLife #POCIT #CustomerSuccess #TechJobs #TechCareers

Chi-Town, get ready! We’re excited to host the first-ever Braze Bonfire Event in Chicago: a  lunch-and-learn panel at our Chicago office led by Mary McGroarty, Customer Success Manager here at Braze. We’re bringing together leaders from some of the most operationally advanced marketing teams in the Quick Service Restaurant industry: ⭐ Catherine Thacker, VP, Customer Engagement & Digital Marketing, Panera Bread ⭐ Jacqueline Baumann, Sr. CRM Marketing & Operations Associate, Grubhub ⭐ Mary Bartlett, CRM Manager, McDonald's ⭐ Reggie Wideman, Senior Client Partner, @Stitch for Taco Bell ⭐ Rishi Sriram, Senior Director, Digital, Just Salad Join us to learn the blueprint these QSR brands use for engagement at scale; real-world tactics you can action in any industry. ! Plus all panel attendees will receive a 50% discount toward the Braze Certification of their choice. A boost to support your continued learning with Braze. 👉 Register here: https://lnkd.in/erpP2D9j