Brij

Omnichannel didn’t become the future of retail in 2025. It became the baseline. Customers no longer experience “channels.” They experience outcomes -- speed, relevance, consistency -- whether they’re shopping online, in-store, on social, or post-purchase. Looking ahead to 2026, three omnichannel marketing trends are defining which retail brands win: • Physical stores have fully converged with digital commerce, becoming fulfillment, loyalty, and engagement infrastructure • Personalization is now the foundation of omnichannel loyalty, powered by unified data and AI • Social commerce and retail media are turning omnichannel into “everywhere commerce,” collapsing the funnel entirely 📊 One stat really stands out: 33% of shoppers (and 43% of Gen Z) planned to use AI tools during their shopping journey in 2025. That’s 2x YoY growth. We break down what this shift means for growth, retention, and post-purchase engagement in our new ebook: “The 3 Omnichannel Marketing Trends Defining Retail in 2026.” If you’re responsible for marketing, CX, or retention in retail, this guide will help you understand what omnichannel really looks like AND what it takes to compete. 👉 Download the ebook now. Link in comments.

Very proud of our partners RYZE and Factor_ on these launches!

Lately we’ve been thinking a lot about Shopify brands that are retail-first, especially CPG brands selling through grocery, specialty retail or wholesale (not DTC checkout). That list also includes alcohol brands that do various popup activations. A lot of great brands are on Shopify but aren’t really “transacting online,” so the partner stack needs to look different. More focus on retail activation, data capture, loyalty and post-event follow-up. We already have strong partnerships with Brij, SPINS (Destini, MikMak, Lucky, WhereToBuy) and Subtotal. They’ve been great examples of tools that support retail-led growth. Looking to connect with tech partners who specialize in CPG and retail-first use cases. Drop a recommendation below or DM me.

When it comes to customer experiences, choosing build vs. buy isn’t just a technical decision; it’s a strategic one. Our latest blog breaks down why forward-thinking teams are choosing Brij over custom in-house builds. With Brij, brands can: ✨ Launch mobile-optimized experiences in minutes, not months 🔁 Experiment & iterate without engineering bottlenecks 📱 Engage customers where they actually interact 📊 Gain real first-party insights you can act on 🔗 Seamlessly sync data across your stack (Shopify, Klaviyo, Meta, and more) 🔒 Scale securely with production-grade compliance Take Babiators, for example. When the team moved from a homegrown system to Brij for optimized warranty experiences, they achieved a 50% scan-to-conversion rate. Don’t spend your team’s energy solving infrastructure problems. Focus on your product, brand, and customer experience instead. That’s where the real competitive edge lies. Dive into the full article to see why brands like Babiators, Gozney, and quip. choose Brij.👇

“We’re going to build it ourselves.” How many times have I heard that from founders and growth teams? My first question….so why haven’t you built it yet? I know the answer Because you have 1,000 other things you need to do (believe me, I get it) And even if you do build it yourself….you don’t know what great looks like… because you lack the benchmarks, the context, & the playbooks. And don’t get me wrong, DIY comes from the right place. You want control. You want ownership. You want to avoid vendor lock-in. But here’s what I’ve seen again and again: Building your own omnichannel growth platform feels “cheaper” at first, but it quickly becomes one of the longest, most expensive projects in your company’s history. Here’s what teams tell us they actually needed: 👉 Launch campaigns in minutes — not months 👉 Iterate fast without waiting on engineering 👉 Deliver mobile-first experiences that convert 👉 Unlock first-party data instead of siloed, second-hand reports 👉 Scale without rebuilding infrastructure every quarter That’s the Brij difference. We don’t just give you software, we give you: 🌟 Templates and flows that are proven to work 🌟 Analytics that tie scans / clicks → engagements → revenue 🌟 Centralized control so every SKU and campaign stays on brand 🌟 Support, strategy, and an experience engine - not another thing to maintain forever Brij is powering real omnichannel experiences at scale: 1.5M+ offline consumer profiles captured, 77M+ consumer experience engagements, 66% average quarterly consumer registration rate. To every marketer who’s asked, “Why not build it ourselves?” - I hear you. I’ve been there. But when we focus on where we create value, and stop building undifferentiated infrastructure, that’s when growth actually accelerates. 🚀 Curious — what’s the number one thing holding your team back from moving faster on customer experiences? 👇

Congrats to our partners at quip. for this new launch!

For years, post-purchase experiences have existed in a gray area -- somewhere between marketing, support, and customer success. Once a customer buys, brands often lose visibility, context, and momentum at the exact moment it matters most. Customer Success teams know this pain well: ✅ Education resources exist ✅ Onboarding content exists ✅ Support documentation exists …but it’s scattered, disconnected, and hard for customers to find when they actually need it. With Brij, Customer Success teams can create a centralized, scalable post-purchase experience that helps customers: 📲 Learn how to use a product 🛠️ Access setup guides + manuals instantly 📝 Register warranties + products with ease 💬 Find FAQs and troubleshooting fast 📩 Share feedback and capture first-party data All without the heavy engineering lift. If you’re thinking about how to reduce friction, improve retention, and proactively protect brand reputation post-purchase, this one’s for you 👇 https://lnkd.in/epVmybbk

Proud to see Brij customers recognized on Instacart's list of 2025’s fastest-growing emerging brands. 🎉 Shoutout to Feastables and Momofuku!👏 Instacart’s list celebrates 75 brands driving incredible growth on the platform. We love seeing these teams win. Check out the full shoppable list (link in comments)!