Brooklinen

Big news from the bedroom: Brooklinen x maude has arrived 😉 Introducing a first-of-its-kind partnership designed to give you the best sleep you’ve ever had. This Valentine’s Day, we teamed up to drop two exclusive bundles made for great sex, great sleep, and great vibes. This collab is your permission slip to turn things up and wind things down—because when intimacy is good and sleep is even better, everyone wakes up happier✨ Learn more about the collab + bundles below: https://lnkd.in/eNTx7EG9

This week we’re wishing our CEO Billy May a huge congratulations – not only was he awarded as one of the NRF Foundation's People Shaping Retail’s Future in 2026, but this weekend he was also elected to the NRF Board of Directors! As a midsize brand with DTC roots, it’s an honor to be recognized along with industry leaders at E.L.F. BEAUTY, American Eagle Outfitters Inc., PACSUN, Walmart and more. Our entire team has spent the past several years creating a bigger and bolder Brooklinen, and we’re excited to continue this journey in 2026 alongside – and learning from – some of the top voices in the industry!

Our Down Comforters & Pillows were already the best in the game… and now? They’re officially next-level 😌🔥 Powered by real customer feedback, obsessive testing, and the absolute best product team in the world, we took our fan-favorite comforters and pillows and made them even more iconic. The result: Comforters and pillows that are softer, fuller, fluffier, and better than ever before 🛏️✨ We kept everything you love—ultra-premium Canadian Down Fill, silky-smooth 100% Cotton Sateen Shell, plus DOWNMARK and OEKO-TEX® STANDARD 100 certifications—and dialed in every last detail. Think: A perfectly fluff-forward fit inside our duvet covers, extra-secure loops that actually stay put, finely tuned pillow fills with clearly defined support levels, and elevated embroidery finishes that look as good as they feel. We don’t sleep so you can, and we’re never done chasing the best sleep of your life. Learn more about our best-in-class Down Comforters & Pillows below: https://lnkd.in/ehhR48uR

It’s not easy being the Best in Bed, but it sure is fun! From creating custom robes for our favorite SNL guests, to showing up at the US Open and NYC Marathon, launching our new Linen, Plush and Washed Classic collections, bringing big ideas to life on set, and everything in between, 2025 kept us busy (and cozy). Cheers to an even bigger and bedder 2026 🛏️✨

Saturday Night Live just wrapped another iconic year – and we’re honored that we got to wrap the cast in comfort throughout 2025 ✨ Brooklinen is the official robe partner of NBCUniversal’s SNL, and this year has been one for the books! From Ariana Grande to Nikki Glaser and Role Model, we’ve loved seeing the stars rock their Brooklinen robes each week. Here’s to many more laughs in 2026!

Our Dreamweave Waffle Robes are ready for their close-up 🎥 This week, lifestyle expert Bahar Takhtehchian stopped by the TODAY Show to share her favorite last-minute holiday gifts, and we’re thrilled that Brooklinen was at the top of her list! With their innovative proprietary weave, our Dreamweave Waffle Robes are lightweight, absorbent and effortlessly cool – and we agree that they make the perfect gift for the holiday season 🎁 Check out the full segment below!

Cyber Week is a defining moment for ecommerce brands, and this year was no different! As the dust settles on the biggest week in retail, our CEO Billy May sat down with Modern Retail to discuss all things BFCM, the trends that shaped consumer behavior during this critical time, and the winning strategy that helped Brooklinen stand out from the crowd. The verdict? We’ve embraced innovation all year long through our product design, brand messaging, and experience enhancement – and this kind of consistent focus and alignment paid off in a big way throughout Cyber Week 2025. Read the full interview with Anna Hensel here: https://lnkd.in/e9VNJ_Ni

Big news: our Super-Plush Robe has been selected as one of Oprah’s Favorite Things for 2025 — one of the most exclusive gift lists of the year! 🏆 Their endorsement says it all: “A really good robe — thick, soft, the kind that makes you exhale — is one of life’s underrated luxuries. This super-plush Turkish cotton [robe] (with a fresh vertical stripe) is the perfect way to wrap someone you love in comfort.” Soft, cozy, and officially Oprah-approved — we’re so honored to be recognized among the best of the best! ✨ See why it’s a favorite: https://lnkd.in/eNBcRKhU

Weekend vibes, nightly? Yes, please 😎 Meet Washed Classic Percale — our exclusive new sheet weave that takes everything you love about our fan-favorite Classic Percale and makes it softer and better than ever ✨ Fresh out of the package, it’s got that perfect relaxed lived-in feel — no breaking in required. Crafted from OEKO-TEX® Certified 100% long-staple cotton, this collection features a uniquely dimensional heathered finish and contrast double-needle stitching for a laid-back yet elevated look. Available in a range of chambray-inspired shades, your mornings just got the ultimate upgrade 🛏️ Learn more about our newest bedding collection below: https://lnkd.in/eKahEpv6

At Brooklinen, we believe that every match is won the night before — thanks to great sleep, of course. This year, we took that belief courtside by sponsoring incredible players at one of the biggest tennis stages in the world. If you looked closely, you may have spotted the Brooklinen logo out on the court 👀🎾 We’re so proud of Eliot Spizzirri, Magalena Frech, Priscilla Hon, and Joe Salisbury for their outstanding performances and couldn’t be prouder to support them, both on and off the court. Game. Set. Match. Sleep. 🛏️✨