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The Brunello Cucinelli story started in 1978 in Solomeo, a small historical hamlet in Italy that has always been the beating heart of the company. We strive to follow the rhythms of the land we live in and to cherish its rich traditions, drawing inspiration from the natural and artistic beauties that surround us. The desire to put human beings at the center of everything guides every action and inspires an adventure that has lasted for over forty years now: today, we are a large community that knows no boundaries and the encounter with many different countries has given us the opportunity to make our dreams even bigger.
Since the very beginning, our goal has been to make high-quality creations to last and to be passed down to future generations. We were born from an intuition: to dye cashmere knitwear. We have developed, at the right pace, a personal vision of total looks, which is reflected in our ready-to-wear collections for Women, Men and Kids, as well as in our Lifestyle accessories line, all of which are proudly Made in Italy. We try to infuse every collection with the values, beauty and ideals that we breathe here in Solomeo and that we wish to spread around the world. The most authentic meaning of our identity and our continuous aesthetic research are built on manual skills and craftsmanship: lovingly cherished ancient knowledge and symbols of vital human creativity.
We are committed to passing on the legacy of our land to younger generations, and we work every day to build and support trust-based relationships with all our collaborators, aiming to promote the individual talent that is indispensable for balanced, respectful and lasting growth.
Protecting Beauty in all its forms, respecting human dignity and preserving the Universe are the ethical principles that guide us, helping us look to the future with faith and accept the challenges of today with enthusiasm, wishing to create something beautiful that stands the test of time.
In celebration of Earth Day, our Solomeo headquarters hosted a dedicated morning of workshops in partnership with WWF Italia. Spanning themes from sustainable food systems and seasonal produce to urban and rural biodiversity, the initiative brought together colleagues from across the organization.
Participants also engaged in hands-on activities, crafting "bee hotels" designed to be placed in gardens and on balconies to support the presence of pollinators in our everyday environments.
Through the valuable contributions of WWF Italy representatives, attendees gained direct insight into the concrete, meaningful actions that each of us can incorporate into daily life fostering a genuine and lasting commitment to the care of our environment, our land, and the communities we are part of.
The Teatro Cucinelli in Solomeo hosted the new edition of Innovation Day—an initiative designed to share with all colleagues the projects the company is currently exploring in the fields of new technologies and innovation. After a phase of experimentation, innovation is now becoming embedded in our business processes and translated into concrete value—always respecting our identity and the centrality of the human being.
The event opened with an overview of the role of Artificial Intelligence in everyday life, the scenarios enabled by technology, and the ethical implications of the choices it generates.
The day featured concrete initiatives illustrating how technology can serve and elevate the brand’s artisanal knowledge. Where tools, processes, and people come together, workflows grow more efficient, meaningful and tailored to real human needs—enhancing skills, nurturing talent, and amplifying value.
Within the learning pathways the company designs for its people, the internal Master’s program “AI Cultural Evolution” is dedicated to Data Culture and data analysis, and is designed to guide individuals toward a broad and conscious understanding of Artificial Intelligence.
In the first phase of the Master, participants shared their professional expertise to foster a meaningful dialogue across analytical, technological, operational, and business perspectives, exploring data‑driven solutions and AI applications in support of different areas of the organization.
The multidisciplinary nature of the people involved lies at the heart of the experience: a rich exchange that approaches Artificial Intelligence not only from a technical perspective, but above all from a cultural and human one—seeking to place the individual, creativity, and critical thinking at the very center of every endeavor.
The FWA awarded the new Brunello Cucinelli Online Boutique AI with the “Site of the Day” recognition, an important achievement which reflects a shared vision of a personalized, human-centered digital experience.
Inspired by Human Artificial Intelligence, the e-commerce platform was created to convey a personalized, dynamic and free digital experience, welcoming each individual and their personal needs and preferences.
Placing the human being at the centre, the new website has been designed without pages nor predetermined paths, but as a system capable of understanding and following each user’s intent.
Powered by Callimacus, the Brunello Cucinelli Online Boutique AI was built in partnership with Solomei AI and makemepulse.
Discover more at: shop.brunellocucinelli.ai
On the evening of April 14 in New York, the gala screening of the documentary film “BRUNELLO: the Gracious Visionary” took place at the iconic David H. Koch Theater, set within the magnificent Lincoln Center for the Performing Arts—the beating heart of the city’s cultural life.
The venue was chosen for its strong references to Greek and Roman architectural models, creating a symbolic connection with the film’s world premiere, held last December 4 at Cinecittà Studios, on the Ancient Rome set.
Directed by Giuseppe Tornatore and featuring original music composed by Nicola Piovani, the film will soon be released in theaters across the country.
Brunello Cucinelli commented as follows: ‘A global crossroads of thought and innovation, New York welcomes and inspires, nurtures and generates art, a true Athens of the contemporary era, with its agorà devoted to culture at the centre. Here, the magnificent Lincoln Center for the Performing Arts, surrounded by elegant colonnades, porticoes, and travertine arches, stands as a tribute to our ancient art and houses true temples dedicated to the highest expressions of creativity, including the imposing David H. Koch Theater. An emblematic venue that yesterday evening hosted the wonderful gala screening of the documentary film “BRUNELLO: the Gracious Visionary”, forging a bond between New York and Rome, where last December we held the moving world premiere. It was an honour to share this exceptionally special evening with so many dear friends, celebrities, and esteemed journalists. Our deepest gratitude to all’.
Discover more at the following link: https://lnkd.in/dv557pEK
Welcoming young colleagues is a meaningful opportunity to share our world and the values that define who we are.
During our onboarding initiative, the programme highlighted the company’s commitment to nurturing an environment built on belonging, respect, and trust, supporting new talents as they take their first steps intheir professional journey.
With the initiative “Talenta Solomei”, we welcome university students to discover the places where our values take shape every day. Young talents have the opportunity to explore Solomeo and our company’s headquarters, experiencing how we work, create, and grow together.
A meaningful occasion to inspire the professionals of tomorrow and open new paths toward future careers within our company.
Università degli Studi di Perugia
This morning, Brunello Cucinelli presented its new e-commerce platform, a project that provides visitors with a digital experience underpinned by AI, allowing them to explore the brand’s collections in a manner entirely consistent with the values that the Maison of Solomeo has always upheld. The source of inspiration for this project, evolving from the site “Brunello Cucinelli AI” launched just over a year ago, is what the Umbrian designer fondly describes as “Human Artificial Intelligence.”
The new e-commerce platform has been conceived and delivered through “Callimacus”, the platform developed by Solomei AI, the small research centre created to explore the languages of AI and their potential creative, scientific, and technological applications.
Seeking to renew the way digital sites and applications are conceived, constructed, and experienced, “Callimacus” offers a novel way to design and build digital experiences: no longer a collection of static pages or predetermined paths, but a system capable of understanding and following each user’s intent, delivering in real time a personalised, dynamic, pleasurable, and as engaging an experience as possible.
Brunello Cucinelli commented: ‘For years we envisioned a new e-commerce platform, combining our desire to welcome our esteemed “online guests” with the most promising technological innovations, and our own way of thinking—in the belief that ARTIFICIAL INTELLIGENCE must remain deeply HUMAN. Our small AI team conceived a synthesis of contemporary technology and creative genius that I find enchanting. It feels as though we have achieved a TRUE INVENTION, as described by friends in Silicon Valley. Today the ideas behind “Callimacus”, the name of the platform, appear very promising, enabling PERSONALISED EXPERIENCES that place each of us—our uniqueness and way of exploring—at the center. From this arose our new project: a new e-commerce platform, able to WELCOME, LISTEN to, and UNDERSTAND every visitor. We believe this INVENTION will play a decisive role in supporting the company’s growth, both in terms of brand image and revenue’.
Discover the new Online Boutique AI at: shop.brunellocucinelli.ai
