Bubble reposted this
So excited to finally share that Soft Swerve Barrier Balm is officially here! Meet the new outerwear for your skin. This launch represents more than two years of deep work, intention, and iteration, and I couldn’t be prouder of what our team at Bubble brought to life. We developed Soft Swerve in partnership of our R&D team and board-certified dermatologists around one very clear belief: barrier care should actively support skin, not just coat it. Especially when skin has been pushed too far. Soft Swerve is a next-generation barrier balm designed to help restore skin back to itself. It visibly calms redness, soothes dryness, and helps skin look and feel softer, plumper, smoother, and more radiant, without the heaviness, greasiness, or outdated, one-dimensional feel of traditional barrier products. We intentionally formulated it without silicones or dimethicone, choosing barrier-supporting ingredients that feel breathable, skin-like, and comfortable with repeat use. It’s non-comedogenic and designed for daily, ongoing care, so it supports the barrier without clogging pores or triggering breakouts over time. It’s intentionally multi-purpose and made for face-to-toe use, even on the driest and most sensitive areas, from face and hands to elbows and anywhere that needs extra care. And the clinical results speak clearly: • 100% experienced immediate improvement in skin barrier function • 100% saw improved plumpness for 24 hours • 100% experienced visibly smoother, more radiant skin for 24 hours You know Bubble for our iconic flower pump. With Soft Swerve, we introduced something entirely new, a custom dial that lets you shave off exactly the amount you need, turning even a barrier balm into something intuitive, thoughtful, and joyful. This is barrier care, reinvented. Developed with dermatologists. Engineered for repeat use. Designed to restore skin, not just coat it. Now available at hellobubble.com and Ulta Beauty, and soon in Target, Walmart, Boots UK, Shoppers Drug Mart and more.