Builden Partners

Legal marketers: ready to level up this year's directory submissions strategy, starting with Chambers? Join Lilly Grace McAveeney on May 27 at 3 pm CT for the #SparkMasterClass, “Mastering Directory Submissions,” covering: ◆ Directory submissions: the basics ◆ Developing a Chambers game plan ◆ What Chambers researchers actually want to know ◆ The art of the referee: who, when and how to ask ◆ Debunking the biggest Chambers mistakes Attendees will walk away with clear strategies and tangible materials that can be applied directly to Chambers submissions this year. Reserve your spot with promo code SPARK2026 for a special discount: https://lnkd.in/gEcggsQg #ChambersUSA #Chambers2027 #LegalMarketing

It's #TipTuesday! More than half of LinkedIn traffic comes from mobile. Before posting, check that images are portrait-oriented, text is large enough to read without zooming and formatting is clean and scannable. Learn more about optimizing content for the LinkedIn algorithm from Marketing & Communications Coordinator Sahitya Padmanabhan: https://lnkd.in/d5gdZ2pp #SocialMedia #LegalMarketing #DigitalMarketing

Most law firm email signatures are an afterthought, and that is a missed opportunity. A well-built signature reinforces credibility, supports business development and can be tracked like any other marketing channel. Marketing Coordinator Emmy Sobol outlines six ways to make every email count: https://lnkd.in/gu4Z7AAb #LegalMarketing #LawFirmMarketing

Your firm’s marketing team can provide more value than only updating social media posts and securing sponsorships. In an interview with Erin Brereton and Association of Legal Administrators (ALA)’s Legal Management, Founder Jocelyn Brumbaugh discusses how marketing professionals can apply their hands-on experience with firm tech systems, expansive industry knowledge and strong relationships with former employees and clients to support other departments firmwide. The article, “Are You Maximizing Your Marketing Team's Time?” focuses on how innovative firms are broadening the scope of their marketing departments, expanding past traditional marketing functions into areas like technology evaluation, client engagement, strategic planning and brand development. Read more here: https://lnkd.in/dwEEXKhw #LegalMarketing #LawFirmMarketing #LegalCommunications #LawFirmStrategy

Are law firms using their marketing teams to their full potential? Founder Jocelyn Brumbaugh tackles that question in an interview with Legal Management, published by the Association of Legal Administrators (ALA). The article "Are You Maximizing Your Marketing Team's Time?" examines how forward-thinking firms are expanding their marketing teams' roles beyond promotions and social media, into technology evaluation, client communications, strategic planning and branding. "It is in the marketing team's best interest to show their value across the entire firm,” Jocelyn told Legal Management. Read more here: https://lnkd.in/gyg2tERk #LegalMarketing #LawFirmMarketing #LegalCommunications #LawFirmStrategy

That's a wrap on a packed couple of weeks for the Builden team! Founder Jocelyn Brumbaugh and Chief Services Officer Sue Sassmann traveled from Association of Legal Administrators (ALA)'s #ALAConf2026 in Washington, D.C., straight to New Orleans for Legal Marketing Association's #LMA26. Both conferences were full of great people, meaningful conversations and fresh ideas that we're already putting into action. If we didn't get a chance to connect at either event, it's not too late. We'd love to talk about how Builden can help your firm create forward-looking strategies that build your brand and drive real revenue growth. Let's connect: https://lnkd.in/gEcggsQg #LegalMarketing #LawFirmMarketing

It’s #TipTuesday! When creating a law firm content schedule, it is best to avoid the “Who wants to volunteer?” approach to prevent lack of sign-ups and continuous follow-ups on the matter. Instead, practice groups should establish the schedule by outlining authors and deadlines and providing potential topics or themes for the attorneys to action. Learn more about establishing a thought leadership calendar from Marketing & Communications Manager Jasmine Salinas: https://lnkd.in/gYTUXmJ8

Most law firms treat proposals like a checklist. The firms that win treat them like a story. Chief Services Officer Sue Sassmann breaks down seven ways to turn a pitch into a strategic, client-centered narrative that communicates real value and strengthens relationships before the work has even begun. From go/no-go decisions to post-submission follow-up, these are the steps that separate forgettable proposals from ones that actually win. Read the full article here: https://lnkd.in/gxdHY-Q5

The Builden team is wrapping up at #LMA26! Stop by Booth #333 before the end of the conference to learn how Builden’s strategies can transform your firm’s marketing efforts. 

Learn how to elevate your law firm's writing and communications strategy in our upcoming #SparkWebinar, "Law Firm Writing and Communications," on Monday, April 27 at 2pm CT. In this interactive session, Nancy Kostakos will break down how to write clearly and concisely, craft headlines and key takeaways that drive results and tailor content for the web and social platforms. You'll leave with practical, actionable techniques you can put to work immediately. Reserve your spot today and reference promo code SPARK2026 for a special discount: https://lnkd.in/gEcggsQg #LegalWriting #LegalCommunications #SparkLegalMarketing