CMB

AI is reshaping how insights teams operate, often faster than most organizations can fully absorb. In conversations with insights leaders across industries, we kept hearing the same tensions surface: • the pressure to move faster without losing rigor • the push to integrate AI while managing risk • the expectation to act as strategic partners actively shaping decisions What became clear is that while every organization is navigating this shift differently, patterns are emerging. Most teams are operating in one of four distinct modes from agile, AI-enabled approaches to more deliberate, governance-led models, and from capability-building phases to teams focused on translating insights into action. To make this more tangible, we created a short diagnostic quiz. It’s designed to help you quickly identify where your team sits today and what it will take to evolve your team’s individual approach in a landscape that’s only accelerating. Access the quiz: https://bit.ly/4uiYD0K Please feel free to reach out to discuss the results and what your mode suggests is next. #insightsteam #ai #consumerinsights @decisionmaking

How do you prove the ROI of habits research? Brant Cruz breaks it down across the full customer lifecycle. Acquiring new customers, retaining existing ones, and growing within your base. If habits drive behavior at every stage, the research that maps those habits pays off at every stage too. Full recording and Habit Cycles report: https://bit.ly/419UWhq #habitcycles #consumerbehavior #behavioralscience #marketingstrategy #marketresearch

We recently spoke with senior insights leaders across technology, financial services, media, healthcare, retail, and travel. These conversations explored how teams are responding to rising expectations, compressed decision cycles, and the growing impact of AI and automation. What emerged: not one future for insights, but several. We’ve captured these perspectives in a new Greenbook article: https://bit.ly/3R8erFq

Insights teams are being pulled in different directions at once: • Move faster, but don’t lose rigor. • Adopt AI, but manage risk. • Be strategic, but say it in less. These tensions aren’t going away and they rapidly defining how teams operate. Take the quiz to see where you land and then find out what best practices apply to your approach. https://bit.ly/4el9BOS #consumerinsights #Insightsteam #ai

We're heading to Loyalty360 Expo 2026 in Orlando! 📍 Our own Amanda N. McMahan will join Suann Carriero (Bank of America), Nicole Hulstein (Food Lion), Max Kenkel (ITA Group), and moderator Sarah VanDerHart (ITA Group) on the panel, The Loyalty Multiplier: Emotional Connection's Impact on Growth, on Wednesday, May 13 at 1:30 PM. Attending Loyalty Expo? We'd love to connect onsite. Drop a comment below or send us a message. We're always up for a conversation about what actually moves the needle on loyalty. Learn more about the session here: https://lnkd.in/g7KrsaKz #loyaltyexpo2026 #customerloyalty #loyalty360 #emotionalloyalty

Where does your company’s Insights function stand in the AI transition? Today, Insights teams are navigating a fundamental shift, often balancing speed and rigor, expanding AI capabilities, and redefining their role in driving business impact. This short diagnostic helps you identify how your team is operating today, across four emerging modes, and what it will take to move forward with clarity and confidence. https://bit.ly/4n12CNc #ai #consumerinsights

Everyone is asking what AI can do for their business. Dr. Neale Martin thinks that's the wrong question. The right question is: how is AI going to change what your customers do every day? Because when behavior changes, habits change. And when habits change, brands either adapt or get left behind. Full recording and Habit Cycles report: https://bit.ly/47Q4GBc #habitcycles #ai #behavioralscience #consumerinsights #marketingstrategy #marketresearch

A special thank you to all the 2026 Race Around the World for Education sponsors! The generosity of our sponsors means a lot of support given to initiatives funding social and emotional learning. Initiatives supported provide: an eight-week summer music program; SEL-centered classroom text sets; group and individual life coaching and grief counseling services; optimal seating for children experiencing low muscle tone; and access to mental health and academic resources to underserved children. A special thank you to all the 2026 Race Around the World for Education sponsors: PureSpectrum, Quirk's Media, Sago, CMB, Insights Association, Ironwood Insights Group, LLC, Research Results Inc., Veridata Insights, Virtual Incentives, BEESY Strategy, Bellomy Market Research, Fieldwork, Full Circle Research, Rare Patient Voice, MarketVision Research, Olson Research Group, Inc., C+R Research, Dig Insights, Emporia Research, GreatBlue Research, Qlarity Access and Verisoul.

It’s May! Hooray! This month’s CMB Pet Calendar celebrates some very special furry friends of the CMB team. Swipe to see close ups of our featured pets. If you’d like a PDF copy, just ask in the comments and we’ll send you one. William L. Maradei, MBA, Maia Vachon, Heather Magaw, Liz White #petcalendar #cmb

Are you an Agile Insight Operator, Responsible Innovator, Strategic Translator? or a Capability Builder? In an AI-driven landscape, insights teams are showing up in four distinct ways. Take the quiz to see where your team stands and find out what emerging best practices suit your operating model. https://bit.ly/4n1Xatl #insightsteam #ai #consumerinsights #decisionmaking