CROSSMEDIA

81,691 steps. 40.5 miles. 13 hours. 👟 1 amazing cause. 🙌 What a day! All in support of American Cancer Society and the fight against cancer. Congrats to Kamran Asghar for not only breaking his own step record, but for encouraging everyone around him to join in the fight. 💪 ❤️ Thanks MediaPost for covering this special day. P.S. there's still time to donate here: https://lnkd.in/erhDZucQ #Fit2BeCancerFree #CEOStepChallenge https://lnkd.in/epBAw_PA

7 PM check-in for the American Cancer Society #Fit2BeCancerFree CEO National Challenge, and Megan Myungwon Lee, Liz Almeida, Kamran Asghar, Kerby Houff  are still going strong!   These incredible leaders have been pushing themselves all day alongside executives from across the country, all to raise awareness about the impact healthy lifestyle habits can have on cancer prevention.   With just hours left before the challenge wraps at 11:59 PM tonight, every step, mile, rep, and workout counts. Let’s keep the momentum going and cheer them on as they power toward the finish line and make their way up the leaderboard!   Panasonic North America, CROSSMEDIA, Acquis Consulting Group, American Cancer Society CEOs Against Cancer - National #fit2benyc #fit2becancerfree #corporatewellness #employeeengagement, #cancerprevention #healthylifestyle #CEOsagainstcancer #employeehealth #employeewellness 

3 years running… well actually a lot of walking. Kamran Asghar is already 50,000+ steps in and well on his way to ending the day with 80,001 steps in support of #XMClient American Cancer Society in the #Fit2BeCancerFree CEO Step Challenge - beating his 80,000 step record from last year. Kam he do it again? And can we hit our donations goal for ACS? With you, yes we can! 🙌 Thanks to everyone who has already committed to donating and if you haven't yet, don't worry, you can donate here: 🌟 https://lnkd.in/erhDZucQ #Donate #CancerFree #FightCancer #CEOStepChallenge

Let's gooooo! Proud to see our own Kamran Asghar taking on the American Cancer Society's Fit2Be Cancer Free CEO Challenge again this year! While most of us were reaching for coffee this morning (or more likely still sleeping), Kamran was already out getting steps in before sunrise. Some people ease into the day. Kamran starts with a marathon. 👟 💪 After completing 80,000 steps in a single day last year, he’s walking 80,001 today in support of ACS and its mission to end cancer as we know it for everyone. We’re cheering him on every step of the way. Please join us in supporting this important cause by donating here: 👉 https://lnkd.in/erhDZucQ #Fit2BeCancerFree #CEOsAgainstCancer #Fit2BeNYC #BeatCancer #CEOStepChallenge

The best partnerships happen when client, agency, platform, and analytics teams are aligned around the same business outcome. Proud of this collaboration with Newell Brands, SHARPIE, and Pinterest, and excited to keep building media strategies that connect inspiration to purchase in measurable ways. 🙌

Earlier this week, we welcomed Russell Westbrook to the Crossmedia NYC office for a conversation that went far beyond sports (but also, we talked a little sports 😀🏀).  What stood out most was Russ's commitment to building with purpose.  Through Russell Westbrook Enterprises and RW Digital, Russ is creating platforms rooted in authenticity, culture, and community - values that strongly align with how we think about media, storytelling, and impact at Crossmedia. In an industry where it's easy to chase trends or dilute your voice, it was refreshing to hear such a clear focus on creating meaningful opportunities and lasting influence where it matters most. The people. Appreciate Russ and his team for spending time with us and sharing their perspective. The best conversations have a way of expanding what feels possible. 🙌  More to come.  #Crossmedia #RussellWestbrook #LeadingtheWay

Industry experts dishing it out at #POSSIBLE2026. The major industry challenges and what people should be paying attention to this year. "I’d like to see a total eradication of principal based media." "A resurgence of the craft of media and how we actually connect to customers in a meaningful way." -Kamran Asghar, Global CEO, Crossmedia Hear more from AdExchanger below. https://lnkd.in/efUR_XWb

Crossmedia's Head of Investment Kaitlyn Mcinnis cutting through the noise at #POSSIBLE2026. ✨ Everyone talked about AI at POSSIBLE — but this year, the conversation finally grew up. Yes, AI was everywhere. But for the first time, it moved beyond the familiar “AI is transforming everything” refrain. POSSIBLE 2026 pushed the conversation forward. The real question wasn’t what is AI. It was, what do I actually do with it on a Monday morning? The dedicated AI Verse stage captured that shift. This wasn’t a showcase of shiny demos. It was marketers in rooms together, wrestling with real implementation. How do you use these tools without losing the human instinct that makes great creative, great? How do you hand work to a model and still trust the output? These are messy, unglamorous questions, and they’re the ones that matter. It was refreshing to see a conference willing to sit with them. But beneath the AI discourse, another theme quietly echoed through the hallways — more uncomfortable, more urgent, and more human. Many conversations circled the same unspoken tension: businesses increasingly prioritizing profit over people. From the erosion of DEI commitments to the hollowing out of brand purpose to short‑term performance pressures that undermine long‑term trust, the sentiment was hard to miss. Marketing has always lived at the intersection of commerce and culture. Right now, that intersection feels like a pressure point. And the most honest conversations at POSSIBLE weren’t about AI at all, they were about what kind of industry we want to build, and whether the choices we’re making today are moving us closer to it, or further away. Curious how others experienced this shift, particularly where AI and humanity collide. What conversations stuck with you? 👇

"What is actually possible in our industry today?" Kamran Asghar, Global CEO of Crossmedia, sat down with Michael Burgi at POSSIBLE this week to unpack why independence, and just as importantly, agility, has become the real competitive edge in an uncertain market. Hear more from these two industry greats at the link below. Digiday #POSSIBLE2026 #Independent https://lnkd.in/eehchyqe

We're excited for this one! #POSSIBLE2026