C Space

Every month, we share the best of our thinking and what’s shaping the industry. Jam-packed with fresh perspectives, thought-provoking reads and a spotlight or two, the C Space newsletter keeps you inspired and in the loop. This month asks a timely question: as AI speeds up insight work, how do we make sure human understanding keeps pace? Here’s a little slice of that thinking, right here on LinkedIn. Follow us to stay in the know and if you’d like the full edition straight to your inbox, sign up here: https://lnkd.in/eAeHb2kZ #LinkedInNewsletter #MonthlyNewsletter #Innovation #MarketResearch #CSpace Escalent | Hall & Partners

In an info-saturated world where content without story is just more noise, storytelling helps insights travel and stick. And when storytelling is effectively integrated across channels, teams and touchpoints, it shifts thinking to action. If you are looking to socialize insights, activate strategy or drive cultural change, this blog post is worth a read: https://lnkd.in/gkY_zz_Q #Storytelling #CustomerInsights #InsightCommunities #MarketResearch #InsightActivation #CSpace Escalent | Hall & Partners 

Rare disease patients are often excluded from traditional healthcare market research, yet their lived experience holds some of the most valuable insights. These are the individuals with hard-earned knowledge that can share perspectives you won’t find through standard research approaches. In this C Space blog post, we explore why meaningful rare disease research starts with connection, not quotas—and why patients aren’t just participants, they’re partners in learning. https://lnkd.in/gzHStj4s #HealthcareInsights #MarketResearch #PatientInsights #InsightCommunities #RareDisease #CSpace Escalent | Hall & Partners

The best communication strategies are built for people. They’re shaped by how people think, decide and act. To support a new range of prescription-strength dental products in its professional line, Colgate-Palmolive needed communication materials that would: 1. Resonate with customers 2. Be clear and patient-inclusive  3. Drive interest in product recommendation and purchase. To get there, C Space tapped into Colgate’s ongoing online community of registered dental hygienists and our proprietary gen pop consumer community. Together, we iterated and co-created through a test–refine–test approach, resulting in a more effective, human-centered communication strategy. Read the full case study here: https://lnkd.in/e4mXDcD3 #BrandPositioning #CustomerCommunication #InsightCommunities #CSpace Escalent | Hall & Partners

The cost-of-living crisis has hardened into a new normal. Inflation is no longer a shock, but a structural reality. As prices stay high and household buffers vanish, consumers are 𝗲𝗱𝗶𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗹𝗶𝘃𝗲𝘀, making quieter but more consequential trade-offs between what they need today and what they hoped for tomorrow. The shift matters for brands. In moments defined by fatigue, brands are no longer judged on empathy alone, but on 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝘁𝗵𝗲𝘆 𝗿𝗲𝗺𝗼𝘃𝗲. The real challenge isn’t to acknowledge the pain but to ease it. C Space’s 𝘝𝘢𝘭𝘶𝘦 𝘙𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴 𝘜𝘯𝘥𝘦𝘳 𝘋𝘶𝘳𝘦𝘴𝘴 report tracks this move from acute stress to chronic strain and explores how trust is being reshaped in times when people gravitate toward brands that make life simpler. Download the 2026 edition of the report: https://lnkd.in/eYjWHkWW #CostOfLivingCrisis #ValueReport #ConsumerInsights #CustomerExperience #BrandStrategy #CSpace Escalent | Hall & Partners

When insight teams are working with brand data, it often comes down to one question: 𝘤𝘢𝘯 𝘺𝘰𝘶 𝘤𝘭𝘦𝘢𝘳𝘭𝘺 𝘴𝘦𝘦 𝘸𝘩𝘢𝘵 𝘪𝘴 𝘩𝘢𝘱𝘱𝘦𝘯𝘪𝘯𝘨 𝘢𝘯𝘥 𝘦𝘹𝘱𝘭𝘢𝘪𝘯 𝘪𝘵 𝘸𝘪𝘵𝘩 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦? Enlyta’s latest release expands Chart Builder to better support how insight teams analyze, interpret and communicate brand performance data, making it easier to visualize what matters most. Learn more in a new blog post from our friends at Enlyta. 🔗 https://lnkd.in/gH4a8vGu #BrandTracking #MarketResearch #ConsumerInsights #DataVisualization #ChartBuilder #Enlyta Escalent | Hall & Partners

“Customer obsession” has become a common business mantra. But turning it into an actual practice is where most organizations struggle. The difference? Ongoing customer storytelling that moves insight beyond reports and into everyday decisions. In a new blog post by Lydia Short, we explore how leading organizations: 👉 Build customer understanding into daily workflows 👉 Turn insight into action across teams 👉 Move beyond awareness-building to lasting behavioral change If customer-centricity is a priority for your organization, give this a read: https://hubs.li/Q04f_LkY0 #CustomerInsights #CustomerCentricity #CustomerObsession #CX #InsightsToAction Escalent | Hall & Partners

𝗙𝗹𝗶𝗽 𝘁𝗵𝗲 𝘀𝗰𝗿𝗶𝗽𝘁 #𝟳: 𝗦𝘁𝗼𝗽 𝗮𝘀𝗸𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗴𝗿𝗮𝗱𝗲 𝘁𝗵𝗲𝗶𝗿 𝘃𝗶𝗿𝘁𝘂𝗲. 𝗦𝘁𝗮𝗿𝘁 𝗲𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝗹𝗶𝘃𝗲𝘀. In market research, we often start by asking people what they care about. But when it comes to sustainability, that can lead us down the wrong path. Because if people don’t fully understand what sustainability means, their answers can only tell us so much. And if brands rely on those answers alone, they risk building messages around an idea that feels vague, loaded or easy to dismiss. The better route is to 𝗹𝗼𝗼𝗸 𝗯𝗲𝘆𝗼𝗻𝗱 𝘄𝗵𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗮𝘆 𝗶𝗻 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲 and 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝗻 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲. What makes a product feel worthwhile? What makes it easier to choose? What helps it fit more naturally into everyday life? That’s where stronger sustainability strategies begin: not in asking people to prove their values, but in understanding the real benefits that move behavior, whether that’s solutions that help 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗮𝘃𝗲 𝗺𝗼𝗻𝗲𝘆 or 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝘁𝗵𝗲𝗶𝗿 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗼𝗳 𝗹𝗶𝗳𝗲. In our latest video, Amy Concannon explores why better questions lead to better sustainability insights, and why that matters for brands looking to drive growth. This is part of our 𝘍𝘭𝘪𝘱 𝘵𝘩𝘦 𝘚𝘤𝘳𝘪𝘱𝘵 series, which explores fresh thinking from our award-winning sustainability report, The ‘S’ Word: https://lnkd.in/g5ukPzk9 ▶ Watch the video below #FlipTheScript #Sustainability #CustomerInsights #MarketResearch #TheSWord Escalent | Hall & Partners

We live in a world where data are everywhere, AI is transforming workflows and customer centricity is the north star of brand strategy.   But in all this, something essential is missing: 𝗰𝗹𝗮𝗿𝗶𝘁𝘆, 𝗲𝗺𝗽𝗮𝘁𝗵𝘆 𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝗼𝗻.   Insight is only powerful if it drives business decisions. We need to tell the right stories. Building empathy isn’t just about feeling good, it’s about connecting and convincing stakeholders.   In this blog post, Jane Frost CBE, CEO, MRS Society, and Zoë Carter, MD, EMEA Communities, unpack the big questions, and big opportunities, for the insight industry in today’s fast-paced, high-stakes era.   Read more here: https://lnkd.in/gVATDXsC   #InsightsStrategy #Innovation #OnlineCommunity #CustomerInsights #MarketResearch #CSpace

So much thoughtful energy across IIEX North America this week. Daniel Martinez’s demo was a strong example of how insight teams can cut through complexity, move faster and focus on what matters most. Missed seeing the team at IIEX North America? Get in touch for a free demo. Greenbook | Matt Vicenzi | Dean Abt | Jake Peters | Catherine Cottle #IIEXNA #IIEX #InsightTeams #DataToDecisions Escalent | Hall & Partners