The Outlook Forum 2026 agenda is now live! Learn about the new global and AI pavilions and discover this year's speakers and sessions. ☀️ https://lnkd.in/gMwYywxz
Visit California
Travel Arrangements
Sacramento, CA 24,609 followers
Inspiring travel and shaping tourism in the Golden State.
About us
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top-of-mind as a premier travel destination. California is the No. 1 travel destination in the country. In 2022, travel and tourism expenditures generated a projected $134.4 billion in revenue for California businesses. The money spent by travelers directly supported jobs for 1.1 million Californians and generated $11.9 billion in state and local tax revenues. In FY21/22, Visit California generated $38.2 billion in incremental ad spending — travel dollars that would not have been spent in California otherwise. For more information about Visit California, go to www.Industry.VisitCalifornia.com or www.VisitCalifornia.com.
- Website
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http://industry.visitcalifornia.com
External link for Visit California
- Industry
- Travel Arrangements
- Company size
- 51-200 employees
- Headquarters
- Sacramento, CA
- Type
- Nonprofit
- Founded
- 1998
- Specialties
- Tourism
Locations
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Primary
Get directions
555 Capitol Mall
Suite 1100
Sacramento, CA 95814, US
Employees at Visit California
Updates
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#HotelNews: Hyatt Centric Delfina Santa Monica has completed a $16 million renovation, reimagining the 315-room hotel with a bold coastal design, 15,000 square feet of upgraded meeting space and the debut of Coastal Harvest Bar & Kitchen. Highlights include Santa Monica’s only rooftop ballroom, flexible wellness-focused event venues and redesigned guestrooms with private balconies, reinforcing the property’s role as a central hub for both business and leisure travelers in the heart of the city. 🌊 Santa Monica Travel & Tourism https://lnkd.in/gui8xFv4
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Visit California’s Professional Meetings and Events (PME) initiative continues to position the Golden State as a global leader in group business. What began in 2021 as a bold effort to jump-start recovery has evolved into a strong and enduring platform that unites destinations under one brand and message. 🤝 https://lnkd.in/gRwXxc9P
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#HotelNews: Santa Barbara will welcome back one of its most iconic luxury resorts in 2026 with the reopening of Four Seasons Resort The Biltmore, closed since 2020 for a full renovation. The historic beachfront property will blend its classic Spanish Colonial Revival charm with new family-friendly features while continuing to cater to high-end travelers with refined accommodations, spa experiences and sustainability-focused upgrades. 🌴 Four Seasons Hotels and Resorts, Visit Santa Barbara https://lnkd.in/gz6d8KaX
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Visit California has officially unveiled the 2026 California Visitors Guide, a 196-page, free travel resource designed to inspire travelers while supporting destinations and partners across the state. Featuring Mandy Moore as the 2026 cover star, the guide blends cultural storytelling, itinerary-driven planning tools and timely travel themes to meet consumers where they are, while creating meaningful touchpoints for the tourism industry. 📚 https://lnkd.in/gR6mBApC
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After nearly 30 years at the helm of Visit California, President and CEO Caroline Beteta has announced her decision to retire effective September 2026. The organization’s strong footing, seasoned leadership team and record industry support make it the right moment to begin planning a thoughtful transition, reflecting on a career defined by the people, partnerships and shared belief in travel’s power to strengthen communities and connect the world to California’s story. ☀️ https://lnkd.in/gBGKkCAx
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Curator Hotel and Resort Collection has expanded its California presence with the addition of Royal Sun Palm Springs and Guesthouse Hotel at La Valle, growing its portfolio to more than 35 independent hotels across the state. The move reinforces Curator’s support model for boutique operators, offering shared services, marketing scale and vendor partnerships while preserving each property’s brand identity. 🏨 https://lnkd.in/geEBG8_9
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Japan remains one of California’s most important international markets, continuing a decades-long relationship that began when Japanese travelers first started visiting the state in the early 1960s. California’s beaches, food culture, iconic cities, theme parks, sports, outdoor recreation and pop-culture appeal continue to draw visitors, who often associate the state with blue skies, palm trees and a sense of possibility. 🌏 https://lnkd.in/g6D8fNnM
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#HotelNews: Hilton Arcadia Los Angeles has opened in Arcadia, adding a new full-service hotel with 173 guestrooms and more than 17,000 square feet of meeting and event space to the San Gabriel Valley. The property features multiple dining concepts including a rooftop restaurant with mountain views. With modern accommodations, resort-style amenities and proximity to major attractions, the opening represents a notable investment in the area and supports continued growth in business and leisure tourism east of Los Angeles. 🏨 https://lnkd.in/gGCcE2aE
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Visit California’s marketing renewal has passed with a 98.3% approval rate, reflecting a clear mandate from the industry. Voter turnout reached 76.6%, the highest in Visit California’s history, highlighting strong engagement and broad support across the state’s tourism community. ✔️ https://lnkd.in/gmVp8-TA