The strength training category has long been optimized for function, durability, and price, while overlooking design, material innovation, and an elevated experience. Today’s discerning consumer deserves more. At Danimás, we saw an opportunity to redefine the space at the intersection of performance and luxury. So we created training tools—weight belts, gym bags, and now gloves—built with the standards of luxury accessories, without compromising results. Today, in collaboration with Harbinger Fitness, we’re proud to unveil our first strength training glove collection. This is not about adding fashion to fitness. It is about serving a consumer that the category has yet to fully recognize. A product launch, yes. But more importantly, a new expression of strength. Shop now: https://lnkd.in/dtH9JkRH Harbinger Fitness Implus
Danimás
Retail Apparel and Fashion
For the Athlete of Life. Strength is our style, training is our ritual.
About us
Danimás is a community built for the trailblazer — where strength, training, and style power a new kind of leadership. Rooted in the Athlete of Life mindset, Danimás celebrates high-performing women who train for more than the physical. Moving through the world with intention, discipline, and unapologetic ambition — blending grit with glamour, and individual power with the strength of community. Together, we’re reshaping what it means to lead, live, and show up fully. Shop the full collection of luxury training accessories at the link below.
- Website
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www.danimas.com
External link for Danimás
- Industry
- Retail Apparel and Fashion
- Company size
- 2-10 employees
- Type
- Privately Held
- Founded
- 2025
Employees at Danimás
Updates
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Trailblazers of the Danimás Huddle Series: Anne Marie Chaker INDUSTRY: Fitness, Journalism, and Publishing LATEST VENTURE: She recently launched the Lift podcast as a co-host. The podcast brings together physical strength, leadership, and cultural power, transforming her book and philosophy into a live, recurring media platform. SUPER POWER: She defines herself on her own terms–walking away from roles, expectations, and timelines that no longer fit, and choosing how she wants to live, look, and show up without asking for approval. SIGNATURE STAT: At 50 years old, she entered her first professional bodybuilding season—training, competing, and stepping onto a stage typically associated with much earlier chapters of life. WORDS WE LIVE BY: “When you push past discomfort, your brain rewrites your sense of possibility.” #IWD2026 #GiveToGain #AthleteOfLife #Trailblazers #MadeForMore Read more about Anne Marie Chaker in “This Time I’m Training for Me”: https://lnkd.in/gGTsMYE3
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Trailblazers of the Danimás Huddle Series: Caroline Chow INDUSTRY: E-Commerce, Fashion, and Retail LATEST VENTURE: She is currently training for Hyrox NYC in May and recently joined Danimás as a Merchandising and Planning Consultant. SUPER POWER: Turning survival into a standard, and showing other women what it looks like to rise, visibly and unapologetically, in their own bodies. SIGNATURE STAT: Sub-90 minute Hyrox finish (≈88 minutes) that she completed with her daughter WORDS WE LIVE BY: “Success isn’t about perfection. It’s about consistency, sustainability, and showing up for yourself.” Read more about Caroline Chow in “Hyrox, Breast Cancer, and Me”: https://lnkd.in/e5rC6c6K
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Trailblazers of the Danimás Huddle Series: Claire Prince INDUSTRY: Training and Fitness LATEST VENTURE: An ambassador for the “Nike Mind” campaign that launched a new line of shoes just yesterday; the shoes include technology that are meant to “alter your mind” and enhance the pre-game routine of any athlete. SUPER POWER: Said Claire, “Being a leader doesn’t mean you have followers, it means you go first.” She is not afraid to try and to be the first to try. SIGNATURE STAT: She is a multifaceted athlete and coach: a Nike trainer, AARMY coach, former NCAA basketball player, and competitive boxer. WORDS WE LIVE BY: “My advice for building discipline is: get into the habit of not negotiating with yourself when you set an intention.” Read more about Claire Prince in “Made For More, Featuring Claire Prince”: https://lnkd.in/e3nZpkyV #IWD2026 #GiveToGain #AthleteOfLife #Trailblazers #MadeForMore
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A meaningful and wide-ranging conversation on leadership, resilience, and the reality behind building something that lasts. https://lnkd.in/eCepxCjU This is a must hear dialogue from our founder, Dany Garcia, on the Question Everything with Danielle Robay. Through a candid and thoughtful discussion, she shares her perspective on the evolution of success, the discipline required to lead, and the importance of creating opportunity when systems weren’t designed to provide it. Her journey is a reminder that success is rarely linear, and that the strength to rebuild again no matter what, is what defines it.🎧
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Trailblazers of the Danimás Huddle Series: Ramla Ali INDUSTRY: Sports and Entertainment LATEST VENTURE: Stepping into filmmaking with her debut short film How To Hide It, which has already been officially selected for 13 film festivals worldwide, including a BAFTA-qualifying festival. The project marks a bold creative pivot, as she and her partner wrote and produced the film independently. SUPER POWER: As a Somali refugee, her defining strength is turning resilience into reinvention, bringing high fashion to the boxing ring and channeling elite discipline into new arenas like filmmaking. She consistently transforms adversity into creative momentum far beyond the sport. SIGNATURE STAT: She became the first boxer to represent Somalia at the Olympics, competing at the 2020 Tokyo Games. WORDS WE LIVE BY: “Fashion isn’t superficial. It’s communication. It’s power. This is where beauty becomes armor. This is where I prove, to myself and everyone else, that women deserve it all.” #IWD2026 #GiveToGain #AthleteOfLife #Trailblazers #MadeForMore Read more about Ramla Ali in “Fashion is My Armor in the Ring”: https://lnkd.in/e7AgcSxe
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Last night at the Academy Awards, Misty Copeland took the stage, an iconic moment that quietly reminded the world that ballet remains one of the most physically demanding and culturally enduring art forms in existence. In the days leading up to the ceremony, conversation around Timothée Chalamet’s comments about ballet and opera sparked renewed debate online. Ironically, the moment seems to have done something productive: it brought fresh attention and appreciation to two art forms that have shaped global culture for centuries. For professionals across the creative industries, it is a reminder that legacy crafts endure not because they are trendy, but because they represent discipline, scale, and mastery at the highest level. - Opera as a formal art form has been around for over 400 years and ballet for roughly 500 years. - The Metropolitan Opera operates with an annual budget of roughly $330 million, more than four times the budget of Timothée Chalamet’s ping-pong drama Marty Supreme. - The largest ballet companies in the United States operate on budgets between $40 million and nearly $100 million annually, including New York City Ballet, San Francisco Ballet, Boston Ballet, and American Ballet Theatre. - Most professional ballet dancers begin training between ages 7–10 and are practicing up to 30 hours per week by their teens as they work toward joining a professional company around age 20. - A single opera production can involve hundreds of performers, a 100-person orchestra, and more than 300 hours of rehearsals before opening night, making opera one of the most logistically complex live art forms in the world. - New York City Ballet dancers collectively go through about 7,000 pairs of pointe shoes per year, costing the company close to $1 million annually. Crafts this demanding do not last centuries without people who care about them deeply.
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Trailblazers of the Danimás Huddle Series: June Ambrose INDUSTRY: Fashion LATEST VENTURE: In February, June launched her new shoe collection with Naturalizer, called Style-letics. SUPER POWER: The ability to exist fully as herself, cutting through the noise without comparing or competing with others. SIGNATURE STAT: In the 1990s, Ambrose became the first to style hip-hop and R&B artists like Missy Elliott and Jay-Z and in 2020, she was appointed creative director of Puma, where she launched the brand’s first women’s basketball collection—a chronically underserved category. WORDS WE LIVE BY: “Be brazen, confident, and brave enough to try something that “feels so heavy to lift that it's too hard to obtain… start at very low weight, and build and build.” #IWD2026 #GiveToGain #AthleteOfLife #Trailblazers #MadeForMore Read more about June Ambrose and “How She Broke Through”: https://lnkd.in/gfufBeDW
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Trailblazers of the Danimás Huddle Series: Alexandra Zatarain INDUSTRY: Technology, Business LATEST VENTURE: The expansion of Eight Sleep 'sleep fitness' platform from a hardware-focused company to developing a new predictive Al agent that can monitor heart rate, breath rate, and heart-rate variability. SUPER POWER: Creating a hyper-intelligent mattress cover that can be personalized for everything from temperature to back support, proven to reduce menopausal hot flashes and restore the body's natural circadian temperature rhythm during sleep. SIGNATURE STAT: Turned an original idea of developing a product to improve her husband's sleep into a multi-billion dollar business that created the world's first non-wearable monitoring system built into a mattress cover. WORDS WE LIVE BY: "The people around you determine so much of your energy and state of mind. Don't hire assholes." #IWD2026 #GiveToGain #AthleteOfLife #Trailblazers #MadeForMore Read more about Alexandra Zatarain in "How She Broke Through": https://lnkd.in/gT7k9gfG
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Trailblazers of the Danimás Huddle Series: Melanie Masarin INDUSTRY: Beverages, Consumer Goods LATEST VENTURE: Masarin wrote a Mediterranean-inspired cookbook developed alongside Ghia, titled “Riviera.” Coming out in April 2026, the cookbook features simple recipes from the coasts of France and Italy designed to pair with the aperitivo ritual and the brand’s signature Spritz. SUPER POWER: Discovering a white space and never limiting her potential by moving through spaces that already existed. She knows how to serve herself as her primary customer. SIGNATURE STAT: After leaving Glossier in 2018, she raised $900,000 from within her network for her startup. Masarin launched Ghia in 2020 and by 2024 it was valued at $50 million. WORDS WE LIVE BY: “Rather than waste energy fighting the system, hire strategically. Delegating is often critical, and preserving your headspace is key. Remember: not all battles are worth your energy.” #IWD2026 #GiveToGain #AthleteOfLife #Trailblazers #MadeForMore Read more about Melanie Masarin and “How She Broke Through”: https://lnkd.in/gX4utdxt