Darien Group

We’re thrilled to partner with Private Equity Marketeer and contribute to a community focused on raising the standard for brand, communications, and fundraising in the private markets. At Darien Group, we’ve always believed that rigorous, well-structured marketing is a true competitive advantage. Our goal is simple: bring more structure, clarity, and practical guidance to the brand and communications challenges GPs face every day, from websites and fund marketing materials to positioning, narrative, and content. We look forward to continuing to help advance the conversations and initiatives that shape how firms tell their stories and raise capital.

We’re thrilled to partner with Private Equity Marketeer and contribute to a community focused on raising the standard for brand, communications, and fundraising in the private markets. At Darien Group, we’ve always believed that rigorous, well-structured marketing is a true competitive advantage. Our goal is simple: bring more structure, clarity, and practical guidance to the brand and communications challenges GPs face every day, from websites and fund marketing materials to positioning, narrative, and content. We look forward to continuing to help advance the conversations and initiatives that shape how firms tell their stories and raise capital.

“Better is not just financial outcomes. Better is also community, social, and environmental outcomes.” That line from Managing Director Rob Koczkar isn’t just philosophy - it’s an operating principle. We partnered with Adamantem Capital , one of Australia’s leading private equity firms, to bring that conviction to life through a comprehensive messaging and brand strategy engagement, followed by the design and launch of their new website. Focused on the Australian and New Zealand mid-market, Adamantem combines analytical rigor with a belief that responsible growth and operational excellence are inseparable. Their approach is collaborative, disciplined, and rooted in the idea that better businesses create better outcomes - financial, social, and environmental. Through in-depth discovery sessions and interviews with their leadership, portfolio company CEOs, and intermediaries, we developed a unified messaging platform that captured how Adamantem thinks, operates, and partners - and a digital presence that expresses it with clarity and purpose. The result is a brand that mirrors the firm itself: focused, resilient, and quietly transformative. Beyond Capital, Beyond Convention. Visit our website to read the full case study (link in comments).

A lot of exciting updates with the Darien Group team as of late! We’re thrilled to share that Elizabeth Gleason has been promoted to Brand Strategist. Elizabeth first joined Darien Group as an Account Manager and immediately made an impact with her thoughtful and strategic approach to brand development and messaging. With a background in public relations and media, she brings strong instincts for storytelling, structure, and clarity, helping our clients express who they are and what sets them apart. We’re excited to see how she continues to elevate each engagement in this next chapter.

Too many Year in Reviews stop at the recap. The strongest ones connect results to direction - showing not just what happened, but why it mattered. We help firms craft stories that resonate with LPs and reflect the firm’s intent. There’s still time (but not much) to make yours stand out. Reach out today, and let's make it count.

We’re excited to welcome Anja Pelkola to Darien Group as our newest Account Manager! Anja brings a valuable blend of creative perspective and operational discipline, shaped by experience across digital marketing, brand strategy, and business development. Having worked with both financial and consumer brands, she knows how to turn complex ideas into clear, engaging narratives. Based in New York, Anja enjoys spending time at her neighborhood coffee shop, reading or needlepointing between supporting client projects. We’re thrilled to have her on board!

Collateral and websites age quicker than we’d all like. (Yes - your five-year-old site is starting to look a bit stale.) The solution isn’t always just a fresh coat of paint. It’s a closer look at the foundation of the brand itself. Here are 5 questions every private equity firm should be asking. The answers may surprise you.

Thank you to Private Equity Marketeer for featuring our latest research. This project set out to answer a simple question: what defines excellence in private equity websites today? By analyzing more than 200 firms, we surfaced clear trends in how GPs are communicating differentiation, credibility, and digital readiness. Appreciate Jacob (Job) Sanderman and the team for helping share these findings with the broader community!

No one can put down their phone. So why is private equity still failing to optimize for mobile? In our analysis of PEI 300 websites, we found an average mobile performance score of just 55.2. That means most firms are failing to deliver a credible experience on the device where LPs, founders, and talent are most likely to engage first. This isn’t just a technical oversight. It’s a self-inflicted problem that leads to frustration, lack of clarity, and a sloppy impression. The data highlights a gap - but also a chance for firms to set a higher standard. At Darien Group, we make mobile optimization a priority - and help our clients deliver a stronger digital experience. 🔗 Link to access the full report in the comments.

Congratulations to Ranchland Capital Partners on the close of their first fund, Ranchland Opportunity Fund I. With RCP, we focused on creating a brand that matched the strength of their vision and operating model. From messaging to design, the goal was to communicate their approach with the same precision and depth they bring to their platform. This close affirms that story. We applaud the Ranchland Capital Partners team on this accomplishment and look forward to what comes next.