DISQO

The publishers defining the next era of measurement are demanding a new level of intelligence – full-funnel, deterministic, real time and outcomes-related. Vevo is raising that bar, and today we are proud to be named their preferred brand outcomes measurement partner in the U.S. Vevo is moving beyond standard signals like brand lift to understand not only search and site visitation outcomes, but also deeper intelligence like messaging impact, seasonality, conversion windows and purchase intent. With DISQO, they are turning reactive reporting into proactive strategy, and scalable, always-on measurement into a competitive advantage. This is what the AI era of measurement requires: intelligence built on trusted data, connected to consumer journeys, delivering real outcomes for advertisers. Interested in how DISQO can help you accelerate your measurement transformation - please reach out. Read more on the partnership below. https://lnkd.in/gC5SqFwY #futureofmeasurement #aiinmarketing

AI is raising the bar for advertising. Its time measurement keeps pace. Tomorrow at #ANABrandMasters, DISQO CEO and Co-Founder Armen Adjemian takes the stage at 8 AM in the Wilshire Ballroom to make the case for what comes next: trusted, unified intelligence rooted in real consumer behavior that tells marketers not just what happened, but what to do next. Join us and see it in action. https://hubs.li/Q04h08tK0 #BrandMeasurement #AdvertisingIntelligence #DISQO

DISQO’s 2026 TV Advertising Outcomes Report is here! We surveyed over 2,600 US adults to understand how TV advertising drives impact and actions, and here's what we found: 📺 TV is a full-funnel driver, not just an awareness play, and measurement frameworks must be sophisticated enough to fully capture that full value. 📺 The path to purchase is faster and more mobile than most attribution models are built to capture. 80% of consumers act on TV ads, and 63% do so within the same day, mostly on their phones. 📺 Brand building is what puts you in the consideration set. 44% are more likely to consider a brand they recognize from frequent TV advertising. Download the report for the insights 👉 https://lnkd.in/g_mNcWJF #TVAdvertising #Outcomes

What separates a brand from merely competitive to truly unforgettable? DISQO is heading to ANA Brand Masters in Downtown LA to connect with the marketers behind some of the world's most iconic brands, who have turned intelligence and data-driven decision making into their greatest competitive advantage. This year, the conversation we're most excited about: the future of brand measurement in the AI era. If ANA is on your calendar, let's connect. See you May 18–20 at the InterContinental Los Angeles. #ANA2026 #BrandMeasurement #ANABrandMasters

We're only a few days away! 🗓️ If your team is still spending more time setting up measurement than acting on it, this session is for you. On Wednesday, May 13, at 11 AM ET, Stephen Jepson, Shannon Ferguson of The Weather Company, and Shari Sternbach of Kargo will walk through how leading insights teams are cutting through the operational noise, streamlining setup, eliminating manual reporting, and delivering the full-funnel proof advertisers actually need. Spots are limited. If you've been meaning to register, now's the time. 👉 Save your seat:https://lnkd.in/gRiimAUx 

At DISQO, we celebrate employees who deliver outsized impact. We recently came together to recognize our top performers—the individuals who pushed beyond expectations, helped reshape their customers’ advertising strategies, and drove exceptional results. Their momentum is a powerful reminder of what’s possible when a team goes all in. Proud of what this group has accomplished—and even more energized for what’s ahead. Let’s DISQO! 🚀

Media insights teams know measurement drives revenue. The real challenge is execution. Manual workflows, fragmented setup, and time-consuming reporting slow teams down and limit their ability to deliver the insights advertisers need. Join an exclusive session with Stephen Jepson, President of Measurement at DISQO, Shannon Ferguson of The Weather Company, Shari Sternbach of Kargo, and Andrew Byrd of AdMonsters as they break down how leading teams are simplifying measurement to move faster and prove full-funnel impact. Explore how to streamline setup, reduce operational overhead, and turn measurement into a scalable, repeatable advantage that supports renewals, upsells, and stronger advertiser conversations. Reserve your seat today: https://lnkd.in/gRiimAUx 

Does TV shape what consumers believe about brands before they're ready to buy? 📺 Forty-four percent of consumers agree that when they recognize a brand from frequent TV advertising, they're more likely to consider buying from it. That's TV actively building a consideration set before a consumer ever runs a search or walks into a store. DISQO's latest data breaks down this and more on how frequent, recognizable TV advertising lays the foundation for every downstream tactic to be more effective: https://hubs.li/Q04dFgW_0

I’m so excited to announce that I’ve just joined DISQO as Chief Marketing Officer. Many of the marketers I talk to are still looking to prove the value of their brand and connect it to growth. To do that, we need to close blind spots in measurement across channels and inclusive of the walled gardens and LLMs. DISQO does just that. They have the team, technology and vision to reimagine brand measurement in the age of AI, and I couldn’t be more thrilled to join. If you aren’t working with DISQO yet, DM me to learn more or talk to us at POSSIBLE. Excited to be on this journey with Armen Adjemian, Neil Graham, Stephen Jepson, Eric Sandberg, Michelle Lenzo (she/her), Nikki (Wegner) Raval and the whole team! 

Today I'm welcoming Terri Walter to DISQO as our new Chief Marketing Officer. DISQO has had an incredible run of growth, and we're entering the kind of chapter where the right marketing leader changes everything. What we need now is a leader who can make sure the world understands what we're building and why it matters. Terri is the leader who's going to help us turn momentum into market leadership. Welcome, Terri. https://lnkd.in/g47pjGxz