Duetti was founded with the mission of getting a wide range of artists, songwriters and other collaborators quick and easy access to catalog sales and unlocking new investment opportunities. Duetti’s music financing platform raised over $635M of funding, and has helped over 1,100 music creators receive up to $10M for their catalog and single-track masters or publishing rights. The unique model provides data-driven prices for established tracks, allowing artists to sell individual tracks or even parts thereof, while Duetti then markets those tracks going forward using unique ROI-focused techniques.
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This week, Duetti was in Atlanta for Music Biz - speaking on panels around the human side of marketing and how large language models are reshaping the industry. We also hosted a private dinner with artist managers, producers, artists, attorneys, and industry partners. Grateful for the meaningful conversations around catalog, independence, and the future of artist growth.
We’re always analyzing our data to better understand how independent artists are impacted by the ever-changing economics of the music industry. We’ve teamed up with Chartmetric to release a short study about the corridos genre - a genre that is growing at a rate mainstream genres can’t match and has been built from the bottom up by independent artists. Follow the link to the full report: https://lnkd.in/d47N-4sG
In a new EDM.com column, our Co-Founder and COO, Christopher Nolte, explores how AI is shaping the future of music, and why human connection remains at the center of what drives lasting fandom. Chris writes, “You can’t build a fanbase from something that doesn’t connect to listeners on an emotional level.” An important conversation as technology reshapes how music is created and discovered. https://lnkd.in/gJr_4ujC
Live from Berlin, Duetti artists take over Potsdamer Platz. Featuring LACAZETTE, Kitty Kat, Samra, DJ Gimi-O, PA Sports, and Jiggo, this moment reflects the strength of Germany’s independent scene and the scale of opportunity ahead. As we continue to grow our presence in the market, we are proud to support these artists both locally and globally. -- Live aus Berlin, Duetti Artists übernehmen den Potsdamer Platz. Mit LACAZETTE, Kitty Kat, Samra, DJ Gimi-O, PA Sports und Jiggo zeigt dieser Moment die Stärke der deutschen Independent-Szene und das große Potenzial, das vor uns liegt. Während Duetti seine Präsenz im Markt weiter ausbaut, ist es uns ein besonderes Anliegen, diese Künstler:innen sowohl lokal als auch global zu unterstützen.
Duetti continues to expand its global footprint with a major push in Germany, now surpassing 30 catalog deals across the market. Recent partnerships with LACAZETTE, Kitty Kat, Samra, DJ Gimi-O, PA Sports, and Jiggo highlight the strength and diversity of Germany’s independent scene, from emerging talent to established voices shaping the culture. With growing demand from artists and songwriters, Duetti is investing in local A&R, marketing, and business development, while connecting German catalogs to a global audience. Germany is quickly becoming one of our most important growth markets, and this is just the beginning. 🎶 https://lnkd.in/gNbEpuPG ---- Duetti baut seine globale Präsenz weiter aus und setzt mit einem starken Fokus auf Deutschland ein klares Zeichen. Mittlerweile wurden hier bereits über 30 Katalogdeals abgeschlossen. Jüngste Partnerschaften mit LACAZETTE, Kitty Kat, Samra, DJ Gimi-O, PA Sports und Jiggo unterstreichen die Stärke und Vielfalt der deutschen Independent-Szene, von aufstrebenden Newcomern bis hin zu etablierten Künstler:innen, die die Kultur prägen. Mit der wachsenden Nachfrage von Künstler:innen und Songwriter:innen investiert Duetti gezielt in lokales A&R, Marketing und Business Development und verbindet deutsche Kataloge mit einem globalen Publikum. Deutschland entwickelt sich schnell zu einem der wichtigsten Wachstumsmärkte für Duetti. Und das ist erst der Anfang.
Duetti was recently featured in Billboard, highlighting our approach to identifying and growing value in independent music catalogs through data, technology, and active marketing. Proud of the team and the work we are doing to support independent artists. Read more here: https://lnkd.in/gUn62_bc
Only 1% of tracks go viral, and achieving virality does not equal long-term success - 99.9% of tracks do not sustain viral streams after 6 months. So what actually works over time? In this video, we walk through key insights from the 2025 Duetti Music Economics Report, including virality and growth velocity, release timing and frequency, audience concentration, and why YouTube often shows up first when a catalog is built to last. If you want to learn about long term catalog health, this is worth a look. Full report at https://lnkd.in/gxu6JptG