Introducing our 2026 Cannes Young Lions Kavieng Cheng, Art Director, and Janet Ma, Executive, who will be representing Hong Kong in this year’s competition. Kavieng and Janet secured their spot with a campaign for Save the Children, presenting a thoughtful and creative approach to raising awareness of children’s mental health in Hong Kong. In Colombia, we also celebrated the Gold-winning case from the Edelman-sponsored Creative Brand Positioning category at Young Lions Colombia: “Periodo de Prueba.” Join us in congratulating the winners and wishing them luck at the global competition this June!
About us
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
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http://www.edelman.com
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Updates
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How do you grow the next generation of fans if you're not meeting them where they are? In his latest piece for Sportcal, Robbie White, Account Director, argues that over-restricting content doesn't protect value - it limits it. Modern fandom is built as much through creators and online conversation as through the live event itself. Our 2025 Trust Barometer shows that 60% of consumers trust what a creator says about a brand more than what the brand says about itself. The opportunity for rights holders is clear. Read the full piece here: https://bit.ly/4uOmllU
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Proud to see Edelman recognized for five separate campaigns at this year’s The One Show Awards. Grateful to our teams and partners who helped bring these ideas to life.
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The lines between journalist, creator and cultural voice have never been more blurred, or more important to understand. On 3 June at SXSW London, we're bringing together Sophia Smith Galer, Max Foster, Lotte Jones, Jo Burford and Julian Payne to ask where trust in media has actually gone, and what that means for the brands and organisations trying to earn it. Add it to your SXSW London schedule: JuJu's Bar & Stage · 3 June · 1:35 PM
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Healthcare providers are competing with AI, peers, and other uncredentialed sources to influence clinical and lifestyle decisions. What can they do to connect and build trust with patients in spite of these challenges? Megan Ranney, Dean of the Yale School of Public Health, broke down the gaps in provider training and opportunities for growth during the launch of the 2026 Edelman Trust Barometer Special Report on Trust and Health. Watch the full event to hear her thoughts: https://hubs.ly/Q04gTL_b0
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Patients are more informed than ever, but how does that impact a typical visit to the doctor? As Dr. Garth Graham, Director and Global Head of Healthcare and Public Health at Google/YouTube, shared during our launch of the 2026 Edelman Trust Barometer Special Report on Trust and Health, it creates an opportunity for doctors. From his perspective, healthcare providers should embrace this new dynamic, and use it to better inform the patient experience. Rather than responding to questions with defensiveness, doctors have an opportunity to encourage dialogue that builds understanding, engagement, and more impactful outcomes. This idea is central to findings from our report: Trust is built through open conversation, transparency and a willingness to meet people where they are. Read the 2026 Edelman Trust Barometer Special Report on Trust and Health here: https://edl.mn/4sFf5Hv
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As AI headlines continue to focus on the latest frontier models, a bigger transformation is happening underneath the surface: the shift from standalone models to connected AI systems that operate inside real workflows. In her latest op-ed for PRWeek, Tech Sector Lead Margot Edelman explores why the next chapter of AI communications will depend less on benchmark scores and more on explaining how systems actually work, what they connect to, where oversight sits, and the value they create in practice. As Margot puts it, “The strongest stories instead describe what work the system can complete end to end, which tools and data it touches, what guardrails govern its actions and what measurable value it has produced.” From MCP and A2A to the growing importance of interoperability, the piece examines how communicators can help organizations talk about AI with greater precision and credibility as agentic systems move into production. Read the full op-ed here: https://hubs.ly/Q04gTN570
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Edelman is Highly Commended for Large Agency of The Year and LATAM Agency of The Year, and a Finalist for APAC Agency of the Year at the PRWeek Global Awards. Thank you to our teams around the globe for their tireless commitment to quality, innovation, and excellence. This one is for you!
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The Cannes Lions International Festival of Creativity is a celebration of global creative excellence. Serving on a Cannes Lions jury is a reflection of the creative leadership and industry perspective required to recognize the ideas redefining how brands connect with audiences around the world. We’re incredibly proud to have Tim Green, Lauren Kimball, and Felipe Braz Costa representing Edelman on this year’s Cannes juries. Congratulations on this exciting and well-deserved recognition. #CannesLions
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Sports sponsorship is entering one of its biggest moments. But the brands that win at the FIFA World Cup 2026 won't just be the ones with the biggest logos on the biggest stages. In his latest piece for CityAM, Fraser Walters, Lead at Edelman Sport, draws on Formula 1's response to this season's race cancellations to make the case for partnerships built on platform, depth and relationships over moment-dependent exposure. Our Pushed To The Limit research shows why: fans are sceptical of sponsors who show up only for the spectacle. The disruption isn't going away, and the brands that succeed are the ones that aren't reliant on the event itself to deliver value. Read the full piece here: https://edl.mn/4eKBRdW
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