epay, a Euronet Company

𝗘𝘅𝗰𝗶𝘁𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗜𝗠𝗔 𝗘𝘂𝗿𝗼𝗽𝗲 𝗖𝗼𝗽𝗲𝗻𝗵𝗮𝗴𝗲𝗻 𝟮𝟬𝟮𝟲 On June 11, the incentives, rewards and loyalty community will come together in Copenhagen to exchange ideas, explore trends and shape the future of the industry. As a global provider of digital payment and value‑added solutions such as prepaid and gift cards, epay, a Euronet Company is looking forward to connecting with partners, clients and industry experts to discuss the latest developments in: - gift cards and prepaid solutions - loyalty and incentive programs - digital engagement and customer experience We’re especially happy to have our team on site: 👉 Mike Hennig 👉 Jonas Borgel 👉 Jeffrey Lau 👉 Mathieu Henry 👉 Bernhard Breinholt Nielsen 👉 Merilin Irineo Events like IMA Europe are a great opportunity to connect across markets, share insights and drive innovation together in an increasingly digital and interconnected landscape. See you in Copenhagen – let’s connect! #IMAEurope #epay #GiftCards #Loyalty #DigitalPayments

Kurban Bayramı'nda çalışanlarınızı yada müşterilerinizi memnun etmenin yolu onlarca marka seçeneğiyle dijital bir deneyim sunan Hediyen Kart olabilir, ne dersiniz? #employeeexperience #kurumsalhediye #hediyenkart #bayram #kurbanbayramı #bayramhediyesi #giftcard #gift #employeegift #corporategift #customergift #epay #euronet

𝗧𝗵𝗲 𝘂𝗻𝗱𝗲𝗿𝗲𝘀𝘁𝗶𝗺𝗮𝘁𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝗹𝗲𝘃𝗲𝗿 𝗶𝗻 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲: 𝗚𝗶𝗳𝘁 𝗖𝗮𝗿𝗱𝘀 𝗮𝘀 "𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗠𝗼𝗻𝗲𝘆" In e-commerce, gift cards are often viewed merely as a payment method. But they are much more: a strategic tool that actively influences purchasing decisions, boosts brand impact, and increases conversion rates. In a recent article in e-commerce magazin, we share four key success factors to successfully transform gift cards from a basic transaction tool into strategic "Branded Money": • 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Make them a central brand touchpoint. • 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗤𝘂𝗮𝗹𝗶𝘁𝘆: Systematically optimize the customer journey. • 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: Integrate gift cards into your brand's overarching narrative. • 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Break down organizational silos and manage them holistically. This mechanism is strongly supported by the empirical data from our latest Brand Experience Study, conducted by epay in collaboration with SINC NOVATION Group and the Multisense Institute: • Between 15 % and 32 % of purchases connected to gift cards would not have taken place without them. • Buyers and recipients of prepaid gift cards show a 71.4 % higher overall brand experience. • Gift cards are a self-financing brand touchpoint that strengthens brand equity while delivering a measurable economic impact. Read the full article (in German) to discover how e-commerce brands can successfully maximize their revenue: https://lnkd.in/dg-AfCkZ #Ecommerce #BrandedMoney #BrandExperience #epay

𝗢𝘂𝗿 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗢𝗠𝗥𝟮𝟲 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀: 𝗛𝗼𝘄 𝗽𝗶𝗼𝗻𝗲𝗲𝗿𝘀 𝗱𝗿𝗶𝘃𝗲 𝗯𝗿𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗹𝗶𝗴𝗵𝘁𝗵𝗼𝘂𝘀𝗲 𝘁𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁𝘀 The OMR Masterclass on Brand Experience made one thing clear: To break through the current growth paradox in marketing, brands must rethink their approach. Treating every touchpoint equally burns budget. True brand growth is generated through the strategic management of a select few, systemically effective "lighthouse touchpoints." It was a great pleasure to discuss this on stage with our outstanding speakers: Miriam Fonfe (#MediaMarktSaturn), Steffi Nehls-Neuthor (#HelloFresh), Ann Kathrin Krusemeyer (#Thalia), Olaf G. Hartmann (#Multisense), and Volker Patzak (epay). A huge thank you to them and to all attendees! From the panel's practical insights, we derived some key learnings: 𝟭. 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗮𝘀 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗲𝗿 Every touchpoint should be measured, but outstanding operational moments often have a stronger impact on brands than abstract advertising promises. Excellent service, competent advice, or fast delivery act as lighthouse experiences that concretely make consumers' lives easier and lastingly shape the brand image. 𝟮. 𝗧𝗵𝗲 𝘀𝗵𝗶𝗳𝘁 𝗳𝗿𝗼𝗺 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝘁𝗼 𝗲𝗺𝗼𝘁𝗶𝗼𝗻 Pure awareness campaigns are no longer enough. True value creation begins when the initial contact, acquired through performance marketing, transforms into a tangible, emotional product experience. Physical touchpoints – such as unboxing a product – create genuine emotional rituals and brand loyalty. 𝟯. 𝗧𝗵𝗲 𝘀𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗳𝘂𝘀𝗶𝗼𝗻 𝗼𝗳 𝗮𝗻𝗮𝗹𝗼𝗴 𝗮𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 Physical locations regain importance when emotionally staged as genuine experiential spaces, acting as brand lighthouse touchpoints. The key to omnichannel success lies in extending these strong physical, local, and emotional impressions into digital channels and algorithms. 𝗧𝗵𝗲 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲-𝗯𝗮𝘀𝗲𝗱 𝗽𝗿𝗼𝗼𝗳: Branded Money as a multiplier The foundation for this was laid by the study conducted by brand experience experts Olaf G. Hartmann and Uwe Munzinger (Multisense Institute) and showes: Lighthouse experiences change the frame of reference for consumers so positively that the brand is subsequently evaluated at a significantly higher quality across all other touchpoints. 𝗔 𝗴𝗲𝗻𝗲𝗿𝗮𝗹𝗹𝘆 𝘂𝗻𝗱𝗲𝗿𝗿𝗮𝘁𝗲𝗱 𝘆𝗲𝘁 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗶𝗻𝗴𝗹𝘆 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗹𝗶𝗴𝗵𝘁𝗵𝗼𝘂𝘀𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 is the prepaid gift card. Data from the new Brand Experience Study proves this used touchpoint increases the brand experience by over 71% while essentially financing itself. Strategic advice for retailers: Gift cards must be marketed as a systemic lever and an independent brand product, not merely managed as payments. For even more insights, watch our Masterclass or download whitepaper. Links in the comment.

𝗔 𝗽𝗵𝗲𝗻𝗼𝗺𝗲𝗻𝗮𝗹 𝘀𝘁𝗮𝗿𝘁 𝘁𝗼 𝗗𝗮𝘆 𝟮 𝗮𝘁 𝗢𝗠𝗥𝟮𝟲: 𝗙𝘂𝗹𝗹 𝗵𝗼𝘂𝘀𝗲 𝗮𝘁 𝗼𝘂𝗿 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 The OMR Festival 2026 is breaking all bounds this year. The Hamburg Messe halls are filled to capacity with around 67,000 expected visitors, and the regular Festival Pass is completely sold out. Across 100,000 square meters, the event brings together 7 curated theme worlds, 6 major stages, around 1,000 exhibitors, over 200 guided tours, and roughly 800 speakers. Amidst this impressive backdrop of over 300 masterclasses, we had the honor of kicking off the second day of the event with our epay Masterclass. Under the official title "+𝟳𝟭% 𝗕𝗥𝗔𝗡𝗗 𝗟𝗜𝗙𝗧 𝗧𝗛𝗥𝗢𝗨𝗚𝗛 𝗟𝗜𝗚𝗛𝗧𝗛𝗢𝗨𝗦𝗘 𝗧𝗢𝗨𝗖𝗛𝗣𝗢𝗜𝗡𝗧𝗦", we discussed in front of a packed audience how evidence-based brand management can break the current growth paradox. A special thanks to our outstanding speakers Ann Kathrin Krusemeyer (#Thalia), Miriam Fonfe (#MediaMarktSaturn), Steffi Nehls-Neuthor (#HelloFresh), Olaf G. Hartmann (Multisense Institute), and Volker Patzak (epay). Together, we demonstrated how the strategic management of crucial touchpoints and the targeted use of prepaid gift cards as "Branded Money" measurably increase the brand experience across all channels We would like to thank all attendees for their great interest, the feedback, and the intensive exchange in Hamburg. For those who could not attend live today, or who wish to read the hard data from the new 𝗕𝗿𝗮𝗻𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗦𝘁𝘂𝗱𝘆 by epay, a Euronet Company, SINC NOVATION Group and the Multisense Institut in detail, link to our whitepaper is in the comment. #OMR26 #BrandedMoney #BrandExperience #epay

𝗔𝗻 𝗮𝗶𝗿𝗽𝗼𝗿𝘁 𝗶𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗮 𝗽𝗹𝗮𝗰𝗲 𝗼𝗳 𝗮𝗿𝗿𝗶𝘃𝗮𝗹𝘀 𝗮𝗻𝗱 𝗱𝗲𝗽𝗮𝗿𝘁𝘂𝗿𝗲𝘀. It’s the result of teamwork — worldwide. Featured in Euronet’s new Annual Report, the airport case is a powerful example of how payment experiences come to life across a single journey. From #digitalcontent that keeps travelers entertained to #payment moments that simply work in the background, #cash when need it, #convenience along the way doesn’t happen by chance. And more. It is made possible by thousands of people at Euronet — across countries, time zones, and business units. This case is not about faceless technology or abstract numbers. It’s about commitment, collaboration, and the people behind the scenes who turn complexity into simplicity. epay, a Euronet Company is proud to be part of Euronet — and this shared success story of the annual report. The annual report 2025 is now available for download: https://lnkd.in/edJJRGhE

𝗪𝗲 𝗹𝗼𝘃𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝘁𝗵𝗮𝘁 𝗯𝗿𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀 𝗶𝗻𝘁𝗼 𝗽𝗲𝗼𝗽𝗹𝗲’𝘀 𝗲𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗹𝗶𝘃𝗲𝘀.  The #Giftzzy sponsorship with the Warringah Rugby Club is a prime example of local brand activation: high visibility, direct fan engagement, and authentic in-person product experiences—including “Spin the Wheel” and gift card giveaways. Giftzzy is epay’s own successful prepaid gift card product in Australia—designed to bring flexible, versatile gift and prepaid solutions directly to customers.

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗴𝗶𝗳𝘁 𝗰𝗮𝗿𝗱𝘀 𝗮𝗿𝗲 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 In a recent interview with a leading Turkish fintech magazine, our country manager epay Türkiye, Bahadır Han Telli, explains why digital gift cards have become an integral part of today’s financial ecosystem.   With Hediyen Kart, epay Turkey is setting new standards for modern reward and incentive models – combining speed, flexibility and personalization in one solution. Since launch, the program has attracted strong retail and brand partners. Congratulations to the team and many thanks to Fintekwins for highlighting #digital #gifting! https://lnkd.in/deCH9mMa

We will host an Investor Day on May 20, 2026. During the event, Euronet’s management team will provide an in-depth presentation of the company’s strategic vision, growth drivers, business segments, competitive positioning, and financial outlook. Visit our website for more information: https://lnkd.in/gMiZjAJn

We will release our first quarter 2026 earnings results prior to the market opening on Wednesday, April 29, 2026. There will be a conference call the same day at 9:00 a.m. Eastern Time to discuss the results. More details are in our press release: https://lnkd.in/gfZU4TTH #earnings #digitalpayments #atms #remittancepayments #crossborderpayments #realtimepayments #brandedpayments