Flywheel

Our third edition of Commerce in Focus is here 💡 Mike Feldman, SVP Commerce, unpacks 10 shifts actively reshaping commerce in 2026, from agentic commerce moving from experiment to behavior, to why proprietary data is becoming the real differentiator. Discover where the real competitive edge lives in 2026, what these 10 shifts mean in practice, and how to turn strategic adaptation into durable advantage while the market debates buzzwords. Subscribe now to stay ahead and join the conversation ⤵️

In a category as scrolly as apparel, how do you stop consumers mid-scroll and convert? In today's episode of 🎧 The Commerce Collective 🎧, host Emma Irwin sits down with Jason O'Toole from Hanesbrands Inc. to discuss the "rule of 70s," a methodology that reveals where the real conversion opportunities live. From dominating page one search results to balancing lower funnel tactics with meaningful brand building, Jason shares how a brand with 9-out-of-10 household penetration stays ahead of new entrants. Tune in on your favorite podcast platform to hear how to win the scroll and build lasting brand equity 🔗 https://lnkd.in/erkf3jEc

Data clean rooms just became non-negotiable for brands that want to stay competitive in 2026. The next commerce trend we're highlighting from our 2026 report is how clean rooms are shifting from niche to necessary. Hannah Donoghue, Gabe Fishbein, and Bernie Che break down how clean rooms are unlocking audience-first strategies that finally connect retail sales with media impact. Clean rooms at scale enable brands to see which ads drove purchases, move beyond last-click attribution, and facilitate privacy-compliant audience sharing across retailers. The team explores how to build clean room literacy and shift from channel-specific to audience-specific strategies. 🎥 Watch the full video to understand what this shift means and how to prepare your brand. Want to unpack more? Download our complete 2026 commerce trends report to see all 10 trends shaping the year ahead 🔗 https://lnkd.in/ea7x-UpZ

Walmart, Target, and Instacart aren’t competing with ChatGPT, they’re partnering with it. On this month’s This Month Above the Fold episode of 🎧 The Commerce Collective Podcast 🎧 Emma Irwin and Patrick Miller break down why AI is quickly becoming the new front door to shopping, and which retailers are positioned to win when it does. And that’s not all. Patrick and Emma also dig into ⤵️ 💡 What a Netflix X Warner Bros. Entertainment deal could mean for advertisers 💡 Patrick’s retailer of the year, most overrated story of 2025, and what to leave behind in 2026 Tune in to the full episode on your favorite podcast platform 🔗 https://lnkd.in/eQp2Vwbi

Google just made Gemini shoppable. What does that mean for your brand? 🛒 In our latest Updates video, Bernie Che breaks down Google's new Universal Commerce Protocol and what it means for your brand's visibility in an agentic world. From Walmart's Gemini integration delivering products in under 3 hours to the rising importance of Generative Engine Optimization (GEO), the game is changing fast. If you're not thinking about how your products show up in AI-native discovery and checkout experiences, you're already behind. Watch to understand the GEO strategy every brand needs to pressure-test in 2026 ⤵️

Off-site retail media is accelerating, and if you're only planning for on-site placements, you're missing where attention starts. The next commerce trend we're highlighting from our 2026 report is off-site retail media. Hannah Donoghue, Bernie Che, and Austin Seibert break down how retailers are extending their reach beyond their own sites. Retail media networks are moving up the funnel, meeting shoppers earlier across CTV, social, publishers, and even AI platforms. The team explores where sponsored placements are heading, how to measure beyond ROAS, and what brands need to do now to build strategies that connect brand, shopper, and media. 🎥Watch the full video to understand what this shift means and how to prepare your brand. Ready for the full breakdown? This is your last chance to join our experts live as they unpack all 10 trends from our 2026 commerce report 🔗 https://lnkd.in/ea7x-UpZ

New in FCC: Kroger integration! We're expanding unified retail media reporting with a new Kroger integration in Flywheel Commerce Cloud. Brands can now access Kroger advertising performance data directly within Segmentation, Media Scratchpad, and Multi Platform View, streamlining campaign analysis and giving teams a complete view of retail media performance in one platform. We're excited about this collaboration with Kroger Precision Marketing, and the value it brings to our clients, helping brands connect with consumers and drive stronger outcomes across retail media 📈

2026 budget planning just got strategic! Our Flywheel Retail Insights team is giving you an exclusive peek at our US Retail Budget Planner. Here's what's inside: 💡 US chain retail's $200B growth opportunity 💡 eCommerce growing 2X faster than store-based sales 💡 Channel-specific growth forecasts across grocery, fashion, and more 💡 Online grocery market leaders and emerging players 💡 Global retail trends shaping the next four years The forecasts you need to make confident, strategic investment decisions for 2026 and beyond. Swipe through for a preview 👉 Want full access to the data driving smarter retail strategies? Let's talk 🔗 https://lnkd.in/d4-wVveM

Is Walmart turning AI shopping assistants into the next big ad channel? In our latest Updates video, Katy Jordan breaks down how Walmart is embedding ads into Sparky, its AI shopping assistant, what their new advertiser tool Marty can do, and why 33% year-over-year growth signals a major shift in retail media 📈 Wondering how to show up in AI-driven discovery? Watch the full video for insights on where Walmart is heading and how to position your brand ⤵️

Earlier this week we announced that TPN is joining Flywheel, marking a major milestone in our growth journey. Alex McCord, Duncan Painter, and Mike Feldman sat down with ADWEEK's Kathryn Lundstrom to discuss what this integration means for the industry and how we're shaping the future of connected commerce. This move empowers brands to unlock new levels of performance and precision across every touchpoint in the commerce journey. Read the full conversation in Adweek 🔗 https://lnkd.in/exunzgmt #ConnectedCommerce #ADWEEK