When search shifts, signals matter. While many brands are seeing traffic decline, G2 is seeing the opposite: 📌 Web traffic up 20%+ 📌 LLM referral traffic up 10x YoY 📌 The #1 cited source for B2B software queries across major AI engines Our latest blog breaks down what’s driving G2’s record traffic and what it means for teams navigating AI-first discovery. 🔗 ⬇️
G2
Technology, Information and Internet
Chicago, IL 119,018 followers
Where you go for software.
About us
G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe.
- Website
-
http://www.g2.com
External link for G2
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Business Software Reviews, Best Software, Technology Research, CRM, Marketing Software, SaaS, Business Intelligence, Marketing Automation, Enterprise Software, E-Signature, Help Desk, MarTech, B2B Services, B2B Software, B2B, User Reviews, and B2B Reviews
Locations
Employees at G2
Updates
-
AI is hungry. And Data Labeling software just fed it 250% more traffic than last year. 👀 Our latest Market Movers 🏁 spotlights the Data Labeling products gaining serious momentum, all backed by G2 data (not vibes): 🚀 Roboflow 🚀 Datature 🚀 Prolific Real reviews. Real buyer intent. Real movement. See who’s making waves at the 🔗 below! ⬇️
-
-
Proud to share that we have been recognized on Built In’s Best Places to Work 2026 lists in Chicago! 🎉 This recognition belongs to the people who collaborate, challenge ideas, and show up for each other every day. We’re so grateful for the community we’re building together. Great people + great culture = something worth celebrating 🧡 #2026BuiltInBest
-
-
Last category drop of 2025, now live on G2. 🎉 We added 15 new software categories to G2 across November and December to close out 2025. 🔗 to read more about these categories and their front-runners below. Big congrats to some of the products leading the way 👏 Semgrep Snyk GitBook Wiz HubSpot Coinbase Descript Vagaro
-
Everyone’s talking about AI search. This is what influence actually looks like. Radix AI analyzed 10,000+ SaaS prompts and found G2 leading all sites in AI citations for software recommendations. From Best Software lists to verified reviews, buyer voice is shaping how AI answers product questions — at scale. Take a look 👇
-
If 2026 planning is already open in a tab somewhere, this post is for you... Here are our top 10 moments that actually reshaped B2B SaaS across AI search, intent, brand, and GTM execution. Swipe. Save. Circle back later. More detail in the full piece here: https://lnkd.in/eJehZeDK
-
MQLs didn’t disappear overnight. Buying just moved upstream. We pulled perspective from 13 GTM leaders navigating this shift firsthand, including voices from: 6sense (Adam Kaiser) Goldcast (Kelly Cheng) Customer.io (John Schoenstein) G2 (Michael Pannone) Lusha (Yoni Tserruya) DualEntry (Bruno Basic) Brainlabs (Liz Yoselowitz) Seamless.AI Leads (Jonathan Pogact) Qualified (Kieran Snaith) Apollo.io (Samuel Thomas Elliott, Shaun Hinklein) Zappi (Nataly Kelly) HubSpot (Angela DeFranco) Twilio (Sidharth Ramsinghaney) Swipe to see what they’re seeing in practice ➡️ or read the full piece here: https://lnkd.in/eczpzr-z