George P Johnson Experience Marketing

At MWC Barcelona 2025, IBM’s exhibition successfully balanced large-scale audience engagement with meaningful AI-driven storytelling—combining interactive experiences like “Calling the Shots” and “Sevilla” with a robust program of executive fireside chats focused on innovation and business growth. Delivered through close collaboration between GPJ Germany, GPJ US, IBM Blue Studio, Raumtechnik, and partners, the experience showcased the power of global partnership in bringing complex technology narratives to life. Read more in the comments below! #ExperienceEverything #LiveEvents #MWC2025

"Change and comfort do not coexist." In a new feature for Fast Company, GPJ Global CEO Fiona Bruder discusses how to build a culture of empowerment that motivates teams to stretch beyond their comfort zones, take risks, and confidently own new roles. Read her contribution and explore insights from the Fast Company Executive Board. #Leadership #CompanyCulture #ExecutiveInsights #OneGPJ https://lnkd.in/ejdSvaKb

5 months in, 75 industry awards won, globally. This is a testament to the clients and partners who place their trust in our experiential strategy. It isn’t about accolades—it's the compounding return and results of sharp creative, flawless execution, and a relentless focus on our clients' business goals. If that doesn't motivate you on a Monday... #OneGPJ #ExperienceEverything #ExperientialMarketing

IMEX is calling: Meet our Experts in Frankfurt. Jessica Itterheim 🟢 IMPACT CREATORS PANEL – NETZWERK NACHHALTIGER EVENTAGENTUREN, 1 JAHR SPÄTER. 🗓️ Tuesday, 19 May, 11:05–11:50 am alongside Claudia Verena Krause, Alexander Ostermaier and Tobias Weber Katrin Pranjic 🟢 LEADING CHANGE: WIE WIR LEADERSHIP, KULTUR UND TALENTENTWICKLUNG NEU DENKEN KÖNNEN. 🗓️ Wednesday, 20 May, 11:05–11:50 am alongside Christine Hense, • Natascha Kneissl and Corsin Parolini Moderated by Tanja Knecht Patrick Schmidt 🟢 MENSCH. MASCHINE. MAGIE. 🗓️ Wednesday, 20 May, 12:05–12:50 am #GPJInsights

Most marketing dashboards are crowded with metrics. Impressions. CPL. MQLs. Open rates. Share of voice. But when it comes to earning your seat at the table or defending your budget, only one number truly matters. That reality stopped us mid-conversation with Sindhu Srinivas, Former CMO, VMware India and currently Executive Director, Mitra For Life. Because it ends the "cost centre vs. growth engine" debate once and for all: “If you ask me, there's one metric I would look at. Marketing contribution to the business. That's the only metric you can use to either justify more spending or demonstrate that your money is working for you." Not brand recall. Not pipeline influenced. Net new revenue that marketing put in motion. A marketer can track a thousand micro-actions. But the gap between an engagement score and real financial impact is where many campaigns lose their value. Sindhu's nuance is a stark reminder: if your data doesn't tie directly to business growth, it's just noise. Where does your team draw the line between marketing activity and actual business revenue? Drop your thoughts below — and stay tuned for more insights from the CMO series leading up to the release of our inaugural study, “Math of Marketing: How Modern CMO’s Measure What Matters”!!! #MathOfMarketing #CMO #MarketingROI #BusinessImpact #MeasureWhatMatters Sindhu Srinivas Rasheed Sait (O) Dhruv Shenoy Swikruti Kar Project Worldwide

This week, GPJ delivered at scale for a global portfolio of industry leaders, including Salesforce, IBM, Google Cloud, and Gartner. Across the globe, our teams are moving the needle through experience-led storytelling and industrial-scale precision. Thank you to the clients and collaborators who trust us to define what’s next for their communities. Let’s keep moving the industry forward. #OneGPJ #BrandExperience #ExperientialMarketing #LeadershipInAction

Scale vs. Soul. Last week in Nashville, the Project Worldwide leadership team gathered to discuss the future of our industry. My biggest takeaway? Our "Independence at Scale" model is exactly what the market needs right now. I’m more inspired than ever to help our clients maximize their marketing investments. In today’s landscape, it’s not just about spending—it’s about architecting the right solutions that bridge the gap between global reach and local heart. Great to see the global team and feel the momentum. We’re ready for and excited about what's next! ARGONAUT DARKHORSE G7 Entertainment Marketing George P Johnson Experience Marketing mnstr Motive: A Project WorldWide Agency OS Studios Partners + Napier Praytell Raumtechnik Messebau & Event Services GmbH Spinifex Group Talisman Wondersauce