Gopuff

We are honored to welcome Howard Schultz to the Gopuff Board of Directors. Howard scaled Starbucks from a six-store local chain in 1987 to one of the world’s most iconic consumer companies, all while establishing a culture where both customers and employees are valued. His experience will be an enormous asset to Gopuff as the company looks to redefine the future of shopping. Read more: https://lnkd.in/erN4Y5y4

We’ve teamed up with Selena Gomez and Serendipity Frozen to bring you something truly special: the exclusive "I Said I Love Blue First" ice cream bars. Inspired by Selena’s hit "Bluest Flame" from the I Said I Love You First album, the bars feature a creamy blue vanilla bean base swirled with fudge and cookie bits, coated in a premium blue chocolate candy shell. Order it now, only on Gopuff! https://lnkd.in/ecbdMeCR Learn more in PEOPLE Magazine | PEOPLE.com: https://lnkd.in/ertghkgM

Introducing Gopuff's newest partner and shareholder: Giannis Antetokounmpo! 🏀 The NBA Champion, 2-time MVP and 10-time All-Star is also a longtime Gopuff customer. With Antetokounmpo now officially part of the team, we'll work together to create original and exclusive content, develop and distribute new product offerings, and collaborate to bring fans and customers unique experiences. 🍬 First up: Gopuff is carrying Antetokounmpo's new candy line, "Giannis FR34K Gummies," in select markets starting today! https://lnkd.in/grjxxuPJ

We just dropped our 2026 Brand Bowl Report! 📊🏈 As the lines between content and commerce continue to blur, we took a look at which brands saw an instant increase in sales after their Big Game ads aired, what products turned to on Game Day, and more. Brand Bowl Winners 🥇 Kinder Bueno took the top spot with a 100% spike in unit sales right after its commercial. 🥈 NERDS followed with a 95% increase in sales. 🥉 And in third, Liquid Death, with an 83% increase in sales in the hour after its ad aired. Key Themes 🥤Better-for-you beverages took center stage, with Liquid Death, Pepsi Zero Sugar, Liquid IV and poppi all seeing big increases in orders immediately after their ads aired. 🕥 In-game timing: The majority of the Brand Bowl winners aired their ads during the second quarter, while one (Liquid Death) aired during the first quarter. Notably, none of the top performers aired their ads in the fourth quarter. Top Trending Products Lime 🍋🟩- Sales were up 631% Kinder Bueno 🍫 - Sales were up 444% NERDS Gummy Clusters 🍬 - Sales were up 418% Tostitos Hint of Lime Chips 🌽 - Sales were up 398% Basically Red Party Cups 🥤- Sales were up 381% Dive into the full Brand Bowl Report here: https://lnkd.in/ezKnMSw2

For more than a decade, Gopuff has shown up in meaningful ways for the communities we serve. In 2025, Gopuff donated more than 783,000 pounds of food to local Feeding America partner food banks, provided over $5 million in free groceries to SNAP recipients amid a funding shortage, donated $15,000 worth of snacks to Style Saves annual back-to-school event, and more. We’re proud of the positive impact Gopuff made last year and remain committed to continuing this mission in 2026. Learn more: https://lnkd.in/eTvE-Yuu

Gopuff is proud to power Skittles' 2026 Big Game campaign: "Deliver the Rainbow." The campaign launches today with: 🌈 A comedic new spot featuring Elijah Wood (check it out below!) 🌈 Skittles Big Game Bundles now available for pre-order on Gopuff 🌈 The launch of DeliverTheRainbow.com, where customers can enter to have Skittles' Big Game ad, which will also feature Elijah Wood, performed and live-streamed from their front lawn on February 8th https://lnkd.in/ei_A8fhM

Gopuff’s 2025 Snack’d Report is officially live, proving that social media has become a real driver of CPG product discovery and purchases. Thanks to Gopuff’s unique model, the company can measure the speed at which a trend moves from a social post to an actual customer purchase within minutes. The 2025 flavor landscape was fundamentally shaped by social media trends, driving rapid growth for niche ingredients, informing a more educated customer, and more: 1️⃣ The Power of Virality: The Dubai Chocolate trend drove a massive 13,753% sales surge for those products, making pistachio the year's breakout flavor. Gopuff also saw a 1,000%+ increase in date sales as date-centric recipes took over newsfeeds. 2️⃣ The Educated Consumer: While protein and fiber were huge on social media this year, customers were more likely to search for specific products that are rich in those ingredients (like goji berries and chia seeds) rather than blanket terms like 'better for you', 'fiber', or 'protein', indicating they may be educating themselves on tasty products and recipes that fit within the latest health trends online before shopping. 3️⃣ Value is (Still) Vital:Consumer behaviour continues to reflect a focus on value. Searches on Gopuff for "discounts" jumped 51% year-over-year. Read the full 2025 Snack’d Report here: https://lnkd.in/efkZ3ZFd #Gopuff #SnackdReport #ConsumerTrends #CommerceData #SocialCommerce #CPG

At Gopuff, we believe the Monday after the Big Game should be a national holiday, and we're doing something about it. Gopuff, Tom Brady, and Druski are rallying fans across the country to push for Super Monday Off, and we need your voice. 1️⃣ Are you an American who believes the Monday after the Big Game should be an official holiday? 👉 Sign the petition 👉 Send a note to your elected officials 👉 Share with your friends It takes 30 seconds at supermondayoff.com. 2️⃣ Are you a business that believes in this important cause? 👉 Reach out to contact@supermondayoff.com to get involved. Let’s make the most tired workday of the year a day off for everyone.

The Monday after the Big Game costs American businesses an estimated $3 billion in lost productivity. It’s an unofficial, unsanctioned national day off, when more than 22 million workers call in sick, check out mentally, or just don't show up. That's why Gopuff, Tom Brady and Druski are partnering with the Super Monday Off Coalition to make Super Monday an official national holiday. Experts estimate that US businesses lose $3 BILLION in lost economic activity on Super Monday. A national holiday would replace disruption with predictability, giving employers, employees, and families the ability to plan ahead. Today, Gopuff becomes the first major corporation to support the 501(c)(4), providing financial support and visibility for the Coalition. You can show your support by visiting www.SuperMondayOff.com and shopping Gopuff’s Super Monday Off collection page, where Gopuff is donating a percentage of profits to the Coalition. https://lnkd.in/e4Ch9v3F

Gopuff is now accepting HSA and FSA payments! This new payment option gives millions of Americans a fast, convenient way to access affordable health and personal care essentials, just as cold and flu season ramps up and before annual benefits expire. Using tax-free HSA/FSA funds means even more savings on the products you need to stay well, and with Gopuff, it’s never been easier to get them. The launch comes a year after Gopuff introduced SNAP EBT payments and builds on the company's commitment to improve access to food and essentials. https://lnkd.in/eZ3rMVzy