Time for a campaign report so good it’ll be your next beach read. 📈
GroundTruth
Advertising Services
New York, NY 105,266 followers
GroundTruth is an advertising platform that drives in-store visits and other real business results.
About us
GroundTruth is an advertising platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising. Learn more at groundtruth.com GroundTruth is part of ZeroToOne.AI
- Website
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https://www.groundtruth.com
External link for GroundTruth
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Mobile Location Advertising, Location-Based Marketing, Performance-Based Advertising, Location Intelligence, Location-Based Advertising, Location Technology, Performance-Based Marketing, and Mobile Advertising
Products
![Click here to view GroundTruth]()
GroundTruth
Location-Based Marketing Software
Drive in-store visits and sales with 100% cookie-free, precisely targeted ads.
Locations
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Primary
Get directions
One World Trade Center
60th Floor
New York, NY 10007, US
Employees at GroundTruth
Updates
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🔉 Time for marketers to listen: Audio’s not just about awareness anymore. It’s about accelerating and attributing measurable business results using today’s most trusted media channel. Check out the latest from ADWEEK to hear more from GroundTruth CEO Rosie O'Meara and iHeartMedia’s Lisa Coffey.
Audio has always been a trust-driven medium. Now, brands are looking for proof that trust can drive measurable business outcomes. During an ADWEEK House POSSIBLE panel, ADWEEK CEO Will Lee spoke with Rosie O'Meara, CEO at GroundTruth, and Lisa Coffey, chief business officer at iheart media, about how audio is regaining influence through trust—and how measurement is evolving to support it.
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Digital audio is a powerful performance driver. Advertisers just need to be able to prove it. By connecting awareness to real-world outcomes like foot traffic, we help leading companies like iHeartMedia measure digital audio performance that impacts the bottom line. Thanks to Lisa Coffey of iHeartMedia and Will Lee of ADWEEK for a great conversation.
What if the metrics marketers have relied on for years are only telling part of the story? As brands face growing pressure to prove business impact, marketers are rethinking what performance really means and most importantly—how to measure it. In this conversation at ADWEEK House POSSIBLE, iHeartMedia's Lisa Coffey, GroundTruth's Rosie O'Meara, and ADWEEK's Will Lee explored how audio has evolved from a brand awareness channel into a measurable performance driver, connecting exposure to action across the full consumer journey. From audio exposure to real-world store visits, they discussed what becomes possible when marketers connect awareness to action and move beyond impressions to understand true outcomes. The future of measurement isn’t just about attribution, it’s about seeing the full path from attention to action.
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Feeling fine in the sunshine at POSSIBLE 🌞 Seriously, this year’s been a whirlwind of all the latest and greatest the world of marketing has to offer. Cool off at our cabana (Arkadia Lounge #52) and let’s compare notes. Catch up with Rosie O'Meara, Kate Scappaticci, Matthew Knight, Mark Brannock, Allison Hampton, Alyssa Hook, Danielle Kramer, MBA, PMP, Frank Piechota, Molly Trimble Lindahl, Tom Donoghue, Whitney James, Will McEachern, and Samantha Merino (Augustine)
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GroundTruth: now a part of ZeroToOne.AI. We’ve tackled targeting. We’ve supercharged media measurement. Up next: predicting consumers’ next moves, all powered by ZeroToOne.AI’s Large Behavioral Model. At POSSIBLE? Drop us a line or stop by Booth 52 in the Arkadia Lounge, and we'll give you the full scoop.
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What if the most used marketing metrics don’t tell the whole story? That’s the question CEO Rosie O'Meara and iHeartMedia Chief Business Officer Lisa Coffey are answering in the ADWEEK House at POSSIBLE this year. In “What If We've Been Measuring the Wrong Things All Along?” moderated by ADWEEK CEO Will Lee, you’ll learn: 📊 What performance really means and how to measure it. 🔉 How audio has evolved from a brand awareness channel into a measurable performance driver. 🤯 What happens when marketers connect awareness to action. Monday, April 27, at 2:05 PM. We’ll see you there.
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