Havas Play

This Sunday, Blizzard Entertainment is taking World of Warcraft out of Azeroth and onto the field with an immersive Cozy Pre-Game Tavern at the NFL Divisional Round in Foxborough. To celebrate the upcoming launch of the World of Warcraft: Midnight expansion and customizable player housing, fans will experience an in-game-inspired Orc house, interactive moments, and even a surprise appearance during the Texans @ Patriots game on ESPN.   We're proud to partner with Blizzard to bring fandom into one of the biggest cultural moments of the season—because even heroes need a cozy retreat before the big battle. Tune in Sunday 1/18 at 3pm ET and watch for the magic of Azeroth on ESPN and live on Twitch.   Get a closer look at what we’ve got planned for this launch and how it comes to life on game day in Sports Business Journal: https://lnkd.in/gpVYT39Z #HavasPlay #Blizzard #WorldOfWarcraft #HavasMediaNetwork 

Big news! Havas Play has officially launched in Switzerland! 💥 Leading the charge is Yann Baffalio, CEO of Havas Play Switzerland, whose mission is to introduce the Havas Play offering to the Swiss market while ensuring strong alignment with our international network. With Havas Play Switzerland, brands now have the opportunity to earn cultural relevance, build long-term relationships with communities, and move beyond traditional campaigns into living, connected ecosystems. As Jonas Eliassen, CEO of Havas Switzerland, explains: “This launch is part of the group’s overall strategy, which focuses on enhanced integration between creativity, media, production, data, and technology, particularly through our Converged.AI system. This organization makes it possible to activate complex, personalized, and measurable solutions at scale.” 👉 Discover more about this exciting launch on our website: https://lnkd.in/eFNpTZ5M

“When everyone has the same AI tools, the tools aren’t the advantage anymore.” That insight from Havas Media Network North American CEO Greg James cuts to the core of where marketing is headed. In Fast Company, Greg explains why 2026 will reward human creativity—not generic automation—and what brands must do to stand out when sameness is the default. Check it out: https://lnkd.in/eyx4DpxY #CES2026 #2026Predictions #Innovation #AI #HavasMediaNetwork

The future of drug discovery is being rewritten by technology. Join our Global Chief Creative Officer, Eric Weisberg, today for a deep dive into how AI and emerging tech are accelerating, refining, and humanizing the way new drugs are developed. Drug Discovery Disrupted: Tech That’s Changing the Game Thursday, Jan 8 | 11:00–11:40 AM PT 📍 Venetian, Level 4 • Marcello 4404 From tissue chips to AI-driven breakthroughs, this session explores what’s next at the intersection of creativity, health, and innovation. #CES2026 #AI #DigitalHealth #Innovation #HavasHealthNetwork Havas

Gaming has evolved beyond a category. It’s now a defining cultural layer Join Alessia Grosso, Head of Strategy & Product at Havas Play, as she leads the fireside chat on how partnerships across gaming, culture, and fandom are redefining brand identity. Cultured Play: How Partnerships Are Transforming Gaming Brands’ Identity Thursday, Jan 8 | 9:00–9:40 AM PT 📍 LVCC, Grand Lobby • CTA Stage From luxury and automotive to esports and AI, this session explores how brands move beyond transactions to authentic co-creation with gaming communities. #CES2026 #Gaming #Culture #BrandPartnerships #HavasPlay #Innovation #HavasMediaNetwork

Havas is pleased to announce the acquisition of DIGIZIK, a leading Belgian agency specializing in entertainment, music and culture. DIGIZIK joins Havas Media Network’s experiential marketing arm and will operate as DIGIZIK by Havas Play, marking the launch of Havas Play in Belgium. This strategic move strengthens Havas Play’s global network, reinforces Havas’ integrated Village offering, and positions the group as a go-to partner for brands seeking to connect with Belgian audiences through culture and entertainment.   “I am thrilled to welcome François Charles, Grégory Lefillatre and the entire DIGIZIK team to the Havas family. This acquisition perfectly illustrates our Converged. AI strategy: integrating creative excellence, capabilities and talent with the power of our AI-driven technology and data. With DIGIZIK joining Havas Play, we unite global activation expertise with DIGIZIK’s unrivaled expertise in music, entertainment and cultural storytelling, bringing world-class creativity and innovation to the Belgian market.” Yannick Bolloré, Chairman and CEO of Havas Read more here > https://lnkd.in/e9ErVWd2

Audiences don't hate brands in their favorite shows. They hate when brands break the story. We've entered the era of "spot the sponsor", and fans are calling out every forced integration. But the backlash isn't anti-brand. It's anti-bad writing.    Our latest POV explores why integration isn't dead, just lazy and introduces The Play Fit Test, a new framework for measuring cultural value exchange instead of just counting logos. The brands that win don't pay for placement. They earn participation.    Explore the New Rules of Integration and how to show up in culture without stealing the show: https://lnkd.in/eS9es8P7

Great news! Havas Play 🇫🇷 has won Gold at the Eurobest Awards for their powerful campaign “Avoidable Death Notices”! This impactful initiative, created for the child protection NGO Association L'Enfant Bleu - Enfance Maltraitée, was recognized in the Media category. 👏 Congratulations to everyone involved for achieving such an incredible recognition! 🎥 Watch the video below to learn more about the campaign. #HavasProud