HSAD North America

Excited to unveil the stunning PC Richard & Son Mini Showroom at Paramus, NJ. Featuring the premium PC Richard & Son LG OLED Zone and our brand-new 2025 Vendor Pad! Step into an immersive world of LG's cutting-edge OLED and QNED technologies: •Panoramic walls of G5, C5, and B5 OLED TVs for cinematic bliss •The revolutionary transparent OLED T offering a mesmerizing see-through view •LG's massive 100-inch QNED leading a lineup of six brilliant displays •Exclusive HEET Wall dedicated to LG OLED, with 10 OLED and 7 QNED TVs across thoughtfully designed zones Bold black tones, warm wood accents, and luxurious marble create a sophisticated, modern vibe that aligns with LG's global identity. Come experience the future of home entertainment! 📺✨ hashtag #LGOLED #QNED #PCRichardson #Paramus #HomeEntertainment #TechInnovation

  It was a pleasure meeting Shilpa Prasad, Sahar Arshad, and the OnVibe team at the recent LG NOVA InnoSummit in Mountain View, CA. OnVibe helps creators, solopreneurs, and small business owners to level up their content game — analyzing post performance, aligning with individual goals, and tapping into real-time trends to deliver personalized ideas that drive engagement. HSAD is proud to be partnering with the OnVibe team with their CRM launch strategy.   Events like InnoSummit are a reminder of the power of bringing visionary teams and industry leaders together to spark collaboration, creativity, and real-world impact. Excited to see how OnVibe continues to grow and shape the future of innovation. #hsad #onvibe #innosummit #ai #innovation

Our CSO Erika Dale took the stage to discuss LG's webOS Home Screen. It’s a powerful new space for brands to engage, connect, and inspire! Special thanks to Lisa Scotto Pommerening for capturing the moment :)

✨ Midweek fuel, HSAD-style! ✨ Every Wednesday, our team gathers for Bagel Wednesdays 🥯📆This meeting gives us a chance to pause, connect, and share inspiration to power us through the week.  Here’s to fresh perspectives, good convos, and delicious bagels 🚀 #TeamHSAD #BagelWednesdays #CultureAtWork #MidweekMotivation

B2B team roll call 🥁Meet our strategic experts leading the way in innovative solutions that drive business growth: Chief Strategy Officer Erika Dale is a strategic leader and brand builder with over 20 years of experience, launching and repositioning more than 40 brands across the U.S. and internationally. She has a proven track record of connecting with audiences in new ways, building affinity, driving innovation, and delivering measurable results. Her work has earned numerous industry accolades, with the Effies for marketing effectiveness being her favorite. Head of B2B Strategy Lisa Scotto Pommerening is a seasoned executive with over two decades of experience at top brands—from the Happiest Place on Earth to the largest global performing arts center, Broadway, and even Davos. She has led B2B sales strategy, identified new revenue streams, and designed creative partnerships that build audiences, boost brand awareness, and drive growth for blue-chip organizations. Director of CRM Karen Zelenz is a results-driven marketing executive with over 20 years of experience leading global digital marketing initiatives across diverse industries. Specializing in creating CRM strategies that leverage data insights to optimize customer journeys, Karen is known for delivering measurable results and driving customer-centric growth across digital platforms. Sr. B2B Account Manager Grace Leeahn is a versatile marketing strategist with nearly a decade of experience in brand strategy, digital campaigns, and cross-cultural business development. She has helped scale brands across North America through integrated marketing, retail partnerships, and B2B consulting. From startups to global agencies, she leads initiatives that combine creativity with data-driven results—securing retail wins, launching immersive events, and optimizing performance-led campaigns. Head of Experiential Marketing Marc Osowski is a strategic and creative leader with extensive experience in B2B and B2C experiential marketing. He successfully developed and delivered top initiatives for major electronics brands like Panasonic, Samsung, and LG, consistently meeting objectives and budgets. Marc is a self-motivated professional passionate about team development, collaboration, and innovation, excelling in deadline-driven environments. Director of Experiential Marketing, Yeha Kim, is an accomplished Experiential Marketing tactician known for transforming brand strategies into immersive, real-world experiences. As Director at HSAD North America, and with prior roles at Cheil and LG Electronics, he brings deep expertise in event marketing, brand strategy, and cross-functional collaboration—consistently driving consumer engagement through impactful activations. Excited to collaborate or curious about HSAD strategy? Connect with our team individually or send us a note on our LinkedIn page to start the conversation 📥🤝 #B2BMarketing #CreativeStrategy #BrandStorytelling #HSAD #B2B

Here is some news you can use. 📢 We’re ready to partner with clients across a variety of verticals, including: 🛠️ Construction ⚙️Manufacturing 🔄 Wholesale and Distribution 🚚 Logistics 🏥 Medical Device Suppliers Our team has decades of experience powering award-winning campaigns. How? By diving deep into customer insights and market dynamics. From launching multi-channel digital platforms to creating breakthrough brand strategy that drives momentum, we’re here to elevate B2B brands and leverage our expertise to scale our impact. 🚀 To connect with our B2B team today and learn more about what we can bring to your business, contact Lisa Scotto Pommerening. 🤝 #B2BMarketing #CreativeStrategy #BrandStorytelling #HSAD #B2B 

Introducing our in-house Virtual Production Studio 🎬 From immersive 3D environments to seamless in-camera VFX, our new studio empowers clients to tell their stories with limitless possibilities—no green screen required. Whether you’re imagining futuristic landscapes or real-world sets, we can bring virtually any vision to life on screen with incredible efficiency and sustainability. #HSAD #HSADNorthAmerica #AdvertisingAgency #VideoProduction

Just in from #InfoComm25 📸 HSAD Experiential Marketing brought LG for Business USA’s vision to life with a dynamic and eye-catching conference space. From design, fabrication, and installation to on-site operations and activation execution, our team handled it all! #HSAD #HSADNorthAmerica #LoveWhatYouSeeLG #ExperientialMarketing

🤘 from another shoot! This week, the HSAD team is on set, filming a campaign for LG Electronics North America. Stay tuned for the finished spot! 🎥: Roberto Chamorro